Dashi Egg Sand Primární funkce: Obal na potraviny by Yuta Takahashi

Dashi Egg Sand Primární funkce: Obal na potraviny by Yuta Takahashi is a highly esteemed winner of the very prestigious 2021 Bronzová cena A' Design Award in Design obalů Competition Category.

BronzObaly· 2021

Dashi Egg Sand Primární funkce: Obal na potraviny

by Yuta Takahashi

Client: WTNB coffee & studio in the HOUSE

Bronzová cena A' Design Award Winner in Obaly Category

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Colors

The Design

About Dashi Egg Sand Primární funkce: Obal na potraviny

Text knihy: Dashi Egg Sand je obal na sendvič s japonskou omeletou určený k prodeji s sebou. Balicí papír je potištěn ilustrací příčného řezu sendvičem, která záměrně hrubým dojmem vyjadřuje měkkost a ruční zpracování. Barvy tisku představují vejce, omáčku a oceánskou modř obchodu. Krabička je vyrobena z nebělěného kraftového papíru s úpravou odolnou vůči vodě a oleji, bez použití plastu či fólie. Po rozevření balicího papíru se obal promění v kus stolního nádobí, na kterém je pokrm servírován. Cílem je obohatit celkový zážitek z jídla.

The Recognition

About the Bronzová cena A' Design Award

Dashi Egg Sand Primární funkce: Obal na potraviny je vítězem Bronzové ceny A' Design Award, vysoce prestižního uznání udělovaného vynikajícím designům, které se vyznačují kreativitou, vynalézavostí a bystrostí. Bronzoví vítězové jsou hojně zručné a nápadně kreativní artefakty, které dosvědčují rozsáhlé zkušenosti, představivost a vynalézavost svých designérů. Očekává se, že Dashi Egg Sand Primární funkce: Obal na potraviny bude vysoce ceněným, obdivovaným a milovaným předmětem, pozoruhodně profesionálním a inovativním. Tento design, který získal Bronzovou cenu A' Design Award, zahrnuje osvědčené postupy v umění, vědě, designu a technologiích a vyniká pozorností k detailu. Dashi Egg Sand Primární funkce: Obal na potraviny nádherně uspokojuje potřeby, dotýká se tužeb, okouzluje city a oslovuje zvědavost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A package design used for Japanese Omelette Sandwich meant for takeout. The soft wrapping paper and the illustrations on it are reminiscent of the gentle taste and texture of food. The moment one opens the package, it becomes a piece of tableware that displays the dish. The package has been enhanced from mere food container to a tool that enriches the eating space in order to immerse oneself in the food experience from the moment the product is first seen to the moment one is done eating.
Dimensions & Packaging: Wrapping paper: 366.7mm x 222.3mm
Front sticker: 76.2mm x 63.5mm
Side sticker: 88.9mm x 15.9mm
Card: 139.7mm x 69.9mm
Box: 165.1mm x 114.3mm x 48.2mm
Tags: Branding, Packaging, Wrapping paper, Box, Sandwich, Abstract, Pattern, Japan
Production Technology: The ink is an original mix, expressing the color of eggs, secret sauce, and ocean blue, the color for the client's store. The box is made of unbleached kraft paper with water and oil resistant processing that doesn't use plastic or film materials, aiming to reduce its environmental impact. The package includes many items such as wrapping paper, message cards, lids, the boxes themselves, and two stickers, but the selection and processing of materials have resulted in an amazing cost performance.
Design Challenge: The necessary elements for an aesthetic culinary experience can also be thought of in takeout food. From the moment one looks at the package, they can image an impression, texture, tenderness, and taste of the dish. They're conscious of designs that improve the value of the dish and gives them a sense of excitement. In popular cooking packages, the pursuit of cost performance was also an important research factor.
Research: All sorts of takeaway food containers from the market were surveyed. He took the container and had dining experiences with them. He realized then that the main function of the takeout package was putting the product inside and taking it home; the function of experiencing an impression of the food was omitted. The taste of a dish can change depending on the plate. As COVID-19 has increased takeout consumption, he felt the need for a package that would ensure meals weren't simply consumed.
Inspiration: This design was born from the idea of how to express the goodness of the contents in the package. The wrapping paper has the illustration of a Sandwich's cross-section. The illustration expresses softness, the ready-made and handmade feel of the Sandwich, venturing to leave an impression of roughness. In addition, the gentle wrapping paper is also linked to the process of cooking the Japanese Omelette. The consumer can then imagine the contents and the chef from the package.
Project Duration: This project started in June 2020 in Iyo Saijo City, Ehime Prefecture, Japan, and ended in December 2020. Package production began in December 2020 and ended in January 2021. The product has been on sale since February 2021.
Operation Flow: Designed to facilitate cooking and communication. When the wrapping paper, which gives the impression of softly enveloping the dish, is opened, a first look reveals the contrast between the bright blue claire printed on the back and the dark brown of the box. Its form brings parties and picnics to mind. It has been thought up with improving the act in mind of having a special and enjoyable meal, rather than reluctantly filling the hunger.
Team Members: Art Director: Yuta Takahashi
Designer: Yuta Takahashi
Assistant: Miyuki Hino
Photographer: Yuta Takahashi
Image Credits: Image 1: Photographer Yuta Takahashi, 2021
Optional Image 1: Photographer Yuta Takahashi, 2021
Optional Image 2: Photographer Yuta Takahashi, 2021
Optional Image 3: Photographer Yuta Takahashi, 2021
Optional Image 4: Photographer Yuta Takahashi, 2021