Irrational Slice Vizualizace informací by Lu Zhao, Ruhe Zhang and Qi Wang

Irrational Slice Vizualizace informací by Lu Zhao, Ruhe Zhang and Qi Wang is a highly esteemed winner of the very prestigious 2021 Bronzová cena A' Design Award in Grafika Competition Category.

BronzGrafika· 2021

Irrational Slice Vizualizace informací

by Lu Zhao, Ruhe Zhang and Qi Wang

Bronzová cena A' Design Award Winner in Grafika Category

12,503

Verified Award Winner

Verify Award Status for #121420

View at A' Design Award Press Release Award Badge

Colors

The Design

About Irrational Slice Vizualizace informací

Irrational Slice je projekt vizualizace informací, který prezentuje výzkumná data v trojrozměrném prostoru. Data pocházejí z kognitivního experimentu porovnávajícího lidský a strojový úsudek. Trojrozměrný model je vytvořen s odkazem na strukturu mozkových neuronů. Software rozšířené reality umožňuje zobrazení modelu po naskenování tištěného plakátu. Diváci mohou model otáčet a přibližovat či oddalovat pomocí prstů, aby si mohli přečíst informace z mnoha úhlů. Cílem je prozkoumat nové způsoby pozorování a přenosu informací.

The Recognition

About the Bronzová cena A' Design Award

Irrational Slice Vizualizace informací je vítězem Bronzové ceny A' Design Award, vysoce prestižního uznání udělovaného vynikajícím designům, které se vyznačují kreativitou, vynalézavostí a bystrostí. Bronzoví vítězové jsou hojně zručné a nápadně kreativní artefakty, které dosvědčují rozsáhlé zkušenosti, představivost a vynalézavost svých designérů. Očekává se, že Irrational Slice Vizualizace informací bude vysoce ceněným, obdivovaným a milovaným předmětem, pozoruhodně profesionálním a inovativním. Tento design, který získal Bronzovou cenu A' Design Award, zahrnuje osvědčené postupy v umění, vědě, designu a technologiích a vyniká pozorností k detailu. Irrational Slice Vizualizace informací nádherně uspokojuje potřeby, dotýká se tužeb, okouzluje city a oslovuje zvědavost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Based on a variety of visual forms of expression, the information is established in three-dimensional space, and combined with AR technology to deliver multi-dimensional information. On the basis of better interaction, the audience can receive information more clearly by using three-dimensional space. The work aims to open up new ideas of information observation and provide more possibilities for exploring the interactive transmission of information design in the context of digital media art.
Tags: Information Design, Information Visualization, AR, 3D, Poster
Production Technology: Multimedia
Design Challenge: The difficulty lies in the balance between "clear transmission of information" and "better visual effect". During the creation process, I made many attempts, and finally chose to establish data visualization in 3D, hoping to explore new presentation ways of information design so as to find the best balance point. This is a new attempt, and we hope that this 3D presentation can strengthen the sense of connection between the viewer and the data, and make the transmission of information more effective.
Research: The integration of information is a very important part, and it is this data that sets the stage for our later creation. Analyzing the data takes up most of our upfront work, but it's essential. We built a 3D information model based on a large amount of research data, combined with the structure of brain neurons, with the ultimate purpose of exploring people's irrational cognition and judgment, as well as developing new ideas of information observation, so that readers can better understand information through stronger interactive mode.
Inspiration: Inspired by the fact that people's irrational choices are affected by multiple reasons, Seek inspiration from some common but overlooked normalcy in life. Focus on subjective, irrational, emotional moments or cognitive moments that we all have. This is why robots are chosen as the comparison item.The 3D information visualization model and poster were made based on the data obtained from the cognitive experiment of man-machine confrontation.
Project Duration: The project started in March 2020 in China and finished in June 2020 , and was exhibited in "The start of a long journey outstanding works by graduates of 2020 from key arts academics in China” of Hubei Institute of Fine Arts.
Operation Flow: By using AR software to scan pictures,3D information model appears, which can be controlled by fingers to zoom in and out, rotate, etc. So that viewers can read information from multiple angles and enhance interaction.
Team Members: Lu Zhao
Ruhe Zhang
Qi Wang
Xiaoying Li