Baltija Chocolate Collection Obaly na cukrovinky by Bold Brands

Baltija Chocolate Collection Obaly na cukrovinky by Bold Brands is a highly esteemed winner of the very prestigious 2021 Stříbrná cena A' Design Award in Design obalů Competition Category.

StříbroObaly· 2021

Baltija Chocolate Collection Obaly na cukrovinky

by Bold Brands

Client: Bold Brands

Stříbrná cena A' Design Award Winner in Obaly Category

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Verified Award Winner

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Colors

The Design

About Baltija Chocolate Collection Obaly na cukrovinky

Baltija je série obalů pro kolekci čokolád prodávanou v pobaltském regionu. Název pochází z litevského výrazu pro Baltské moře, které se stalo inspirací pro celý design. Maják a mořský výjev jsou ztvárněny v klasickém viktoriánském stylu s vlnitými tvary, jež evokují pohyb vody. Nejsou použity žádné národní symboly, takže obal reprezentuje celý region, a nikoli jednu konkrétní zemi. Sytý zelenomodrý odstín dodává vzhledu ušlechtilost. Krabičky a obálky jsou vyrobeny z papíru, potištěny ofsetovým tiskem a dokončeny matným lakem a detaily z měděné fólie.

The Recognition

About the Stříbrná cena A' Design Award

Baltija Chocolate Collection Obaly na cukrovinky je vítězem Stříbrné ceny A' Design Award, mimořádně prestižního uznání udělovaného designům nejvyšší kvality, nádherným a působivým. Stříbrní vítězové jsou nesmírně brilantní a mimořádně kreativní díla, která dokládají vynikající odbornost, talent a bystrost svých designérů. Očekává se, že Baltija Chocolate Collection Obaly na cukrovinky bude nádherným, reprezentativním dílem, pozoruhodně profesionálním a hluboce inovativním. Tento design, který získal Stříbrnou cenu A' Design Award, je vysoce pozoruhodný, obdivovaný vynález, který prospívá a posouvá hranice umění, vědy, designu a technologií. Baltija Chocolate Collection Obaly na cukrovinky je výtvor, kterému mnozí závidí, který vyvolává touhy, přináší pozitivní pocity a vzněcuje úžas a údiv.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: All countries that are bound to baltic sea are unique in their own way. That is why no specific graphic elements were used that would indicate on country or another. Design was thought to be as timeless as possible so classic victorian style illustration were created. This style is full of wavy and dynamic forms that resembles sea movement and volatility. Background contains unique sea scenery together with lighthouse in the foreground connecting it all together.
Dimensions & Packaging: All boxes and envelopes was made from paper, offset printing with matte varnish and copper foil elements.
Tags: Baltija, Chocolate collection. Chocolate, Chocolate packaging
Production Technology: All packagings were printed with offset technology, enriched with matte varnish and copper foil elements.
Design Challenge: Biggest challenge was to find symbol that would be unifying throughout the Baltic region, find the target audience and how the product is consumed. With this criteria in mind big challenge was to pick the right subtle and yet luxury style for the graphics which would also has to be timeless and very different from the competition.
Research: One of the most important task was to determine the consumer of the product. Research revealed that oftentimes it is bought as a souvenir from the baltic region. This gave an insight that it should not be associated with one country and it also should communicate the Baltic sea more than box contents. Appearance is really important part of package which is intended to be the gift. Extreme attentions was given to details as well as overall package aesthetics to trigger positive emotion to the end user.
Inspiration: Confectionery name Baltija came from name of the Baltic Sea in lithuanian. The sea was the main inspiration of this project. It is neighbouring 8 countries, which are all different. Sea is calm and do not carry its own identity as such. That is why the lighthouse was selected as the main symbol of the packaging. Sea also was the inspiration when picking colour. Deep greenish blue colour gave vibrance and luxury feel letting it stand out in the context of confectionery packaging all over the balt
Project Duration: This project started in January 2020 February and finished 2020 May
Operation Flow: Three separate packages were created for this product line. One of the boxes containing more than fifty candies plastic usage was reduced and paper separations were introduced. Fifteen candy box was decorated with uncommon type of cover giving overall packaging more elegance. To extend same visual experience chocolate bar was packed in carton envelope containing the same graphics.
Team Members: Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Vytenis Petrusevicius, Zydrunas Slajus
Illustrator: Zydrunas Slajus
Image Credits: Photography: Motiejus Gaigalas, Zydrunas Slajus