Wink Lashes Design obalu by Olga Takhtarova

Wink Lashes Design obalu by Olga Takhtarova is a highly esteemed winner of the very prestigious 2021 Zlatá cena A' Design Award in Design obalů Competition Category.

ZlatoObaly· 2021

Wink Lashes Design obalu

by Olga Takhtarova

Client: Sot B&d

Zlatá cena A' Design Award Winner in Obaly Category

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Verified Award Winner
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Colors

The Design

About Wink Lashes Design obalu

Wink Lashes je série obalového designu pro profesionální produkty na prodlužování umělých řas. Sortiment zahrnuje gelové a krémové odstraňovače, primer, urychlovač lepidla, lepidla, magnetickou krabičku a krabičky na řasy. Hlavním grafickým symbolem je stylizované oko, které přímo vyjadřuje účel produktů. Každý produkt nese také svůj vlastní symbol, takže lze jednotlivé položky snadno rozlišit. Barevnou paletu tvoří tmavě grafitová, tmavě korálová a bílá. Obaly jsou vyrobeny z kartonu a plastu s ražbou fólií.

The Recognition

About the Zlatá cena A' Design Award

Wink Lashes Design obalu je vítězem Zlaté ceny A' Design Award, nesmírně prestižního uznání udělovaného prvotřídním, úžasným a vynikajícím designům. Zlatí vítězové jsou mimořádně inovativní, vysoce vizionářské a oslnivě okouzlující výtvory, které odrážejí génia, moudrost a um svých designérů. Očekává se, že Wink Lashes Design obalu bude vysoce oceňovaným, trendy udávajícím a monumentálním vynálezem, který přináší dosud nevídanou hodnotu. Tento design, který získal Zlatou cenu A' Design Award, je velkolepý, respektovaný projekt, který velmi prospívá a posouvá hranice umění, vědy, designu a technologií. Wink Lashes Design obalu vyvolává silné pocity touhy, probouzí vášeň, podporuje kreativitu a fascinuje nás.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wink Lashes is a German brand that specializes in high-quality and professional artificial eyelash extension products. The mainline includes Gel Remover, Primer, Glue Accelerator, Cream Remover, Glue Idol, Glue Obsidian, Glue Volumizer, Magnet Box, Box Mink Lashes, Box Silk Lashes, Easy Fan Lashes, and Mini Kit.
Dimensions & Packaging: Gel remover - 30х30х105 mm
Primer - 36х20х79 mm
Glue accelerator - 36х20х79 mm
Cream remover - 50х50х37 mm
Glue idol, unique, obsidian, volumizer - 65x90 mm
Magnet box - 58,5х20х125 mm
Cover - 52х111 mm
Easy fan lashes, mink lashes, silk lashes - 52х111 mm
Mini-kit - 62x62 mm
Tags: packaging, lashes, professional, cosmetics, magic
Production Technology: Сardboard, plastic, foil stamping
Design Challenge: As a result of working on the Wink Lashes packaging, the designer showed the product's value and uniqueness, revealed its main characteristics, and achieved visibility and memorability of the product in the consumer's mind.
Research: Some graphic elements can be used on various types of branded surfaces and images, information, and advertising media. This allows the entire visual strategy of the brand to be consolidated and ensure its ubiquitous presence.
The designer used dark graphite, dark coral, and white as the primary corporate colors that favorably emphasized and showcases the graphic elements, added elegance, and stressed the product's premium value.
Inspiration: The main idea behind the packaging design comes from a wish - to add a little magic. The designer has developed a simple, straightforward, and attractive design that tells the purpose and benefits of the product.
Project Duration: German, Nuremberg the project began in March 2020 and ended in February 2021
Operation Flow: The primary graphic symbol that creates a single recognizable style is the "Eye." The image of the stylized "Eye" immediately conveys the thrust of the product - eyelash extension and at the same time adds a sense of mystery and magic.
The rest of the symbols involved in the packaging design were developed by the designer for a specific product and are convenient as a differentiation tool. Graphics style elements are a kind of graphics markers that help increase consumer awareness of a product and carry out a task of unifying visual solutions.