Rock Language Fonts Písmo skalního jazyka by Yilin Wang is a highly esteemed winner of the very prestigious 2025 Bronzová cena A' Design Award in Grafika Competition Category.
BronzGrafika· 2025
Rock Language Fonts Písmo skalního jazyka
by Yilin Wang
Client: Communication University Zhejiang
Bronzová cena A' Design Award Winner in Grafika Category
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The Design
About Rock Language Fonts Písmo skalního jazyka
Rock Language Fonts je písmo vycházející z petroglyfů pohoří Helan. Studium skalních rytin odhalilo motivy připomínající tvary moderních písmen. Tyto tvary byly zjemněny a sjednoceny do jednotného typografického systému. Písmo si zachovává organické tvary a nepravidelnosti původních rytin, přičemž zůstává čitelné. Velikost písmen lze pro každé použití upravit. Design představuje starověké skalní umění jako sdílený vizuální jazyk a propojuje raná znamení se současným grafickým designem a moderními médii.
The Recognition
About the Bronzová cena A' Design Award
Rock Language Fonts Písmo skalního jazyka je vítězem Bronzové ceny A' Design Award, vysoce prestižního uznání udělovaného vynikajícím designům, které se vyznačují kreativitou, vynalézavostí a bystrostí. Bronzoví vítězové jsou hojně zručné a nápadně kreativní artefakty, které dosvědčují rozsáhlé zkušenosti, představivost a vynalézavost svých designérů. Očekává se, že Rock Language Fonts Písmo skalního jazyka bude vysoce ceněným, obdivovaným a milovaným předmětem, pozoruhodně profesionálním a inovativním. Tento design, který získal Bronzovou cenu A' Design Award, zahrnuje osvědčené postupy v umění, vědě, designu a technologiích a vyniká pozorností k detailu. Rock Language Fonts Písmo skalního jazyka nádherně uspokojuje potřeby, dotýká se tužeb, okouzluje city a oslovuje zvědavost.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Through analyzing the Helan Mountain petroglyphs, we discovered many motifs resembling modern letterforms. Inspired by this, specific patterns were refined and adapted into a cohesive typographic system. The project reimagines rock art as a “universal language,” transcending cultural boundaries while preserving its historical integrity.
This typography combines legibility with storytelling, highlighting humanity's shared heritage. By emphasizing the organic forms and imperfections of rock art, the design retains its authenticity while integrating seamlessly into modern media, bridging ancient symbolism with contemporary design. - Dimensions & Packaging
- The size of the system will also change according to the change of the use scenario
- Tags
- Petroglyphs, Chinese Tradition, Typography, Integrated Design, Poster, Internationalism
- Production Technology
- Through the topography of a large number of petroglyphs, we find similar shapes to the letters, and through a series of fine-tuning the font, etc., we finally form a series of works.
- Design Challenge
- In the control of randomness of the letters, but also the need to unify the form of the font to avoid stylistic inconsistencies, but also the need to retain the original sense of petroglyphs
- Research
- Research Type: image research of local elements Research purposes: to modernize the design of Helan Mountain rock paintings, make them adapt to the international aesthetic style, and give full play to the contemporary value of ancient culture. Data collection: Yinchuan Helan Mountain rock painting research journal, Helan Mountain rock painting Museum. Research tools: graphic record, Photoshop, illustrator.
- Inspiration
- From an exploration of petroglyphs, the designers found that the petroglyphs generated some ‘English’ between the graphics, which has a certain degree of serendipity, but this serendipity also exists objectively. The uncertainty of the style of the font symbolises the art of design with inclusiveness, diversity and individuality, which is exactly what the designer wants to explore!
- Project Duration
- The project started in Hangzhou in September 2024 and was completed in Hangzhou in January 2024. It will be displayed in Helan Mountain rock painting International Art Festival in January 2024
- Operation Flow
- This project turns Helan Mountain petroglyphs into a modern type system, blending ancient art with today’s design. It keeps the rock art’s natural feel while making it readable and universal, showing our shared history.
- Image Credits
- Image #1 designer: Mengsheng Wang Ruilin Wang
Image #2 designer: Meitong Yu
Image #3 designer: Jie li
Image #4 designer: Shitong Yu
Image #5 designer: Jiarong Li
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