Doaba Dhaba Udržitelné potravinové obaly by Akkshit Khattar

Doaba Dhaba Udržitelné potravinové obaly by Akkshit Khattar is a highly esteemed winner of the very prestigious 2022 Bronzová cena A' Design Award in Udržitelný produkt Competition Category.

BronzUdržitelný produkt· 2022

Doaba Dhaba Udržitelné potravinové obaly

by Akkshit Khattar

Bronzová cena A' Design Award Winner in Udržitelný produkt Category

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Verified Award Winner

Verify Award Status for #126449

View at A' Design Award Press Release Award Badge

Colors

The Design

About Doaba Dhaba Udržitelné potravinové obaly

Doaba Dhaba je systém udržitelných potravinových obalů navržený pro cloudovou kuchyni v Indii. Hlavní jídla jsou balena do handi, hliněných nádob ručně vyráběných místními řemeslníky, uzavřených hliněným víčkem a etiketou uvázanou kolem hrdla nádoby. Placky jako roti a naan jsou zabaleny do čerstvě nařezaných banánových listů svázaných jutovou nití. Obě položky jsou poté vloženy do tašky z recyklovaného papíru. Materiály jsou biologicky rozložitelné a nahrazují jednorázový plast. Rozvoz zajišťují elektrická vozidla, aby se snížila uhlíková stopa.

The Recognition

About the Bronzová cena A' Design Award

Doaba Dhaba Udržitelné potravinové obaly je vítězem Bronzové ceny A' Design Award, vysoce prestižního uznání udělovaného vynikajícím designům, které se vyznačují kreativitou, vynalézavostí a bystrostí. Bronzoví vítězové jsou hojně zručné a nápadně kreativní artefakty, které dosvědčují rozsáhlé zkušenosti, představivost a vynalézavost svých designérů. Očekává se, že Doaba Dhaba Udržitelné potravinové obaly bude vysoce ceněným, obdivovaným a milovaným předmětem, pozoruhodně profesionálním a inovativním. Tento design, který získal Bronzovou cenu A' Design Award, zahrnuje osvědčené postupy v umění, vědě, designu a technologiích a vyniká pozorností k detailu. Doaba Dhaba Udržitelné potravinové obaly nádherně uspokojuje potřeby, dotýká se tužeb, okouzluje city a oslovuje zvědavost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand Identity and packaging of Doaba Dhaba is designed keeping in mind their values of authenticity and sustainability. The identity reflects the rustic and organic feel of the brand. The main dishes are packed in Handis (clay pots), handcrafted by local artisans. The rotis and naans (flat breads) are packed in banana leaves held together by jute threads. These go into a bag made of recycled paper. Finally, Electric Vehicles are used to deliver the food, to minimise carbon footprint.
Dimensions & Packaging: 2000ml Pot - D:180mm by H:125mm
1000ml Pot - D:155mm by H:105mm
500ml Pot - D:110mm by H:95mm
250ml Pot - D:90mm by H:80mm

Banana leaf packaging is flexible and depends on the number and thickness of the bread.

100ml-
5cm*6.5cm
Tags: Sustainable Packaging, Clay Pot Packaging, banana leaf, recycled paper, biodegradable packaging
Production Technology: Handcrafted clay pots, Banana leaf & Recycled Paper
Design Challenge: There were two major challenges during the design process.
The first being reducing the production cost of the packaging as the pots are handcrafted. This was resolved by connecting with the right vendor and increasing the production quantity.
The second challenge was to make sure that the pots don't break during transit. This was resolved by training the delivery boys and including a thicker foam padding inside their delivery bags.
Research: Detailed ethnographic research was conducted to understand the local culture and food. An in-depth study of one-time-use plastic in food delivery packaging was done to find alternative packaging solutions.
I came towards the solution after studying the old Indian practice of serving food in clay pots and banana leaves which are still used in some parts of the country. These are completely bio-degradable and completely safe for serving food.
Inspiration: The brand identity of Doaba Dhaba was inspired from it very unique packaging style. The packaging style of using clay pots and banana leaves was used in the cloud kitchen delivery system for the very first time during this project.
Project Duration: The Project started in February 2021 and finished in April 2021 in India.
The brand was launched in April 2021
Operation Flow: The dish is transferred in the clay pots which is then covered with butter paper and is closed using a clay top along with a label tied around its neck which specifies the dish and the curry. The roti/Naan breads are wrapped in freshly cut banana leaf which is then tied with a jute thread and a tag that specifies the type of bread. both of these thing go inside a recycled paper bag ready to be delivered.