Scratch Cave Škrabadlo Pro Kočky od Gloguu

Dílo Scratch Cave Škrabadlo Pro Kočky od designéra Gloguu je vysoce ceněným vítězem prestižní soutěže 2022 Zlatá cena A' Design Award v kategorii Péče o zvířata.

ZlatoPéče o zvířata· 2022

Scratch Cave Škrabadlo Pro Kočky

od Gloguu

Klient: Gloguu

Držitel ocenění Zlatá cena A' Design Award v kategorii Péče o zvířata

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Design

O designu Scratch Cave Škrabadlo Pro Kočky

Scratch Cave je malý kočičí nábytek. Lidé a kočka si mohou vytvořit svůj vlastní způsob hry. Jeho inspirace pochází z představ přírody v dětství, že ho lidé mohou umístit jako hrací koutek a zapojit se do procesu hraní. Použití přírodních materiálů a tvarů obloukových mostů k probuzení přirozeného instinktu koček o horách, jeskyních a pocitu bezpečí. Má šestkrát větší plochu než běžná škrabadla pro kočky, prodlužuje životnost a snižuje množství odpadu. Obalový box je určen k opětovnému použití, což rozšiřuje funkci kočičí pohovky jako příslušenství.

Ocenění

O ocenění Zlatá cena A' Design Award

Scratch Cave Škrabadlo Pro Kočky je vítězem Zlaté ceny A' Design Award, nesmírně prestižního uznání udělovaného prvotřídním, úžasným a vynikajícím designům. Zlatí vítězové jsou mimořádně inovativní, vysoce vizionářské a oslnivě okouzlující výtvory, které odrážejí génia, moudrost a um svých designérů. Očekává se, že Scratch Cave Škrabadlo Pro Kočky bude vysoce oceňovaným, trendy udávajícím a monumentálním vynálezem, který přináší dosud nevídanou hodnotu. Tento design, který získal Zlatou cenu A' Design Award, je velkolepý, respektovaný projekt, který velmi prospívá a posouvá hranice umění, vědy, designu a technologií. Scratch Cave Škrabadlo Pro Kočky vyvolává silné pocity touhy, probouzí vášeň, podporuje kreativitu a fascinuje nás.

Za designem

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Údaje o autorech, členech týmu a technické detaily poskytnuté designérem.

Jedinečné vlastnosti: Scratch Cave is a small cat furniture. People and cat can create their own way of playing. People can place it like a toy corner and participate in the process of playing.
Using natural materials and modular design, try to awake the nature instinct of cats. Cave instinct is the act to search for security in the genes of cats, so the shape of the product is like an arch bridge or a cave. It has six times the scratch area of the ordinary cat scratchers, extending the service life and reducing the garbage.
Rozměry a balení: Width 680mm x depth 310mm x height 350mm;
The packing box is 700mm x depth 330mm x height 355mm.
The box body is designed to be reused, which extends the cat sofa function as an accessory.
The sizes of large, medium and small are designed for novice kitten families, single cat families and multi cat families respectively, and can also be used in combination.
Štítky: Pet, Home, modularization, environmental protection, childishness
Výrobní technologie: The whole design is made of degradable and renewable environmental protection materials. Felt and paper are taken from nature. In the design of series derivative products, we use wood as a derivative material, which can replace the inner core for reuse. We hope to reduce the use of plastic in pet products through more natural materials.
Designová výzva: In the process of development, supply chain is a difficult part. We need to achieve the design within a reasonable cost and adhere to use environmentally friendly materials. Cat scratcher is a consumable with a single function in Chinese market, and such a large arc has not appeared yet, which makes the cost difficult to reduce. In our current pet industry environment, there is also a common problem of plagiarism. So we have taken some measures such as applying for a patent, besides, we also designed the reusable packaging to make the packaging and the product combine as a complete work, which resists plagiarism to a certain extent.
Výzkum: In China's fast-growing pet consumer market, there is a gap in consumer demand.
The object of our research is the pet, also the pet owners. We want to strengthen the emotional connection between the two through the concept of product communication. After reading the Pet Handbook and Pet Design, we are inspired by the pet perspective and come to the conclusion that pet furniture must be able to resonate with human emotions. Based on the cat's height, jumping height, habits, preferences and other aspects, we worked out the current product form. We hope to use interesting and good design to influence people's life through pet.
Inspirace: The inspiration for Scratch Cave comes from the imagination of nature in childhood. We hope that cats and owners could share the innocent happiness together.
The pet market in China is growing rapidly, with twenty-seven million cat owners and one point eight cats per capita. Young and highly educated consumers list the confusion quality of pet products and the impact of owning pets on the family environment as the top three pain points. To deal with these problems, the Scratch Cave is designed to improve the life quality for people living with cats.
Doba trvání projektu: The project has been launched in Shanghai in December 2020 and completed in Shanghai in May 2021, and will be commercialized in China by the end of July 2021.
Provozní postup: Modular designed pieces composed an imaginative cave space, allowing varies ways to play. The arch surface is like tree-trunk in texture and radian. The cat can lie on the top lazily, or stand on the top looking at his territory; running out of the hiding cave, or leaping the hill.
Scratch cave free up more floor space to eliminates dirty corners, lightens the housework burden.
The packaging box is designed to be reused. Users can cut it by hand and assemble it into a bracket easily. And then it can be combined with the product to form a cat sofa.
Patenty: Patented. 202130432628.X. Shanghai Xianchan Pet Supplies Co., Ltd
. 2021. Shanghai Municipal Higher People's Court.
Patented. 202130432627.5. Shanghai Xianchan Pet Supplies Co., Ltd. 2021. Shanghai Municipal Higher People's Court.
Copyrights belong to Shanghai Xianchan Pet Supplies Co., Ltd, 2021.
Trademark (2021) Shanghai Xianchan Pet Supplies Co., Ltd
Členové týmu: Xinran Du
Yuanyuan Lv
Yue Zhao
Bo Wang
Autoři fotografií: Image #1: Photographer Yu Zhang, Scratch Cave, 2021
Image #2: Creator Xinran Du, Scratch Cave, 2021
Image #3: Photographer Yue Zhao, Cat-sofa, 2021
Image #4: Creator Xinran Du, Modular design, 2021
Image #5: Photographer Yu Zhang, Scratch Cave, 2021