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Firstar 37N Haiyun Prodejní centrum by Song Hongyang and Li Xin

Firstar 37N Haiyun Prodejní centrum by Song Hongyang and Li Xin is a highly esteemed winner of the very prestigious 2022 Bronzová cena A' Design Award in Interiér Competition Category.


BronzInteriér· 2022

Firstar 37N Haiyun Prodejní centrum

by Song Hongyang and Li Xin

Client: SHENZHEN SD DESIGN Co., LTD

Bronzová cena A' Design Award Winner in Interiér Category

Colors

The Design

About Firstar 37N Haiyun Prodejní centrum

Firstar 37N Haiyun je prodejní centrum pro rezidenční projekt rekreačních nemovitostí ve Weihai v provincii Shandong. Interiér zaujímá plochu 2500 metrů čtverečních. Návrh čerpá z místních legend a klasických pohádkových příběhů o kouzelné říši. Ve vstupní hale multikanálová fúzní technologie a akrylové modely znovu vytvářejí postavu bájného Kunpenga. Prostor s fata morgánou umožňuje návštěvníkům pohodlně studovat nabízený produkt. Hlavní plocha s modelem projektu využívá odstíny světle modré a tlumené osvětlení, čímž navozuje dojem nekonečného vesmíru, se slunečními hodinami uprostřed. V jednací zóně pak zakřivený vodní bar zjemňuje pravoúhlý prostor.

The Recognition

About the Bronzová cena A' Design Award

Firstar 37N Haiyun Prodejní centrum je vítězem Bronzové ceny A' Design Award, vysoce prestižního uznání udělovaného vynikajícím designům, které se vyznačují kreativitou, vynalézavostí a bystrostí. Bronzoví vítězové jsou hojně zručné a nápadně kreativní artefakty, které dosvědčují rozsáhlé zkušenosti, představivost a vynalézavost svých designérů. Očekává se, že Firstar 37N Haiyun Prodejní centrum bude vysoce ceněným, obdivovaným a milovaným předmětem, pozoruhodně profesionálním a inovativním. Tento design, který získal Bronzovou cenu A' Design Award, zahrnuje osvědčené postupy v umění, vědě, designu a technologiích a vyniká pozorností k detailu. Firstar 37N Haiyun Prodejní centrum nádherně uspokojuje potřeby, dotýká se tužeb, okouzluje city a oslovuje zvědavost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This case is the sales center of a vacation property project. Based on the product positioning, the designer analyzes the psychology of core customers and market demand and considers inciting consumption through space performance.
Dimensions & Packaging
The area of this project is 2500 sqm.
Tags
Minimalist, Modern, Various materials, Light blue, Fairyland
Production Technology
In the lobby, the sight of "Kunpeng Galaxy" from A Happy Excursion is recreated, and the use of multichannel fusion technology and acrylic models revives the appearance of Kunpeng. A "Mirage" showing area is set up in the space so the visitors can immerse themselves in it to learn about the product comfortably.
Design Challenge
Two walls separate the space into three sections, ensuring privacy while maintaining the space integrity. The blue furnishings add a fresh feel to the space. The further negotiation area on the second floor is designed partly as a book bar, and attracts potential customers to learn more about the project. The water bar, book bar and Chinese restaurant can be opened as a whole to the public in the future.
Research
In the negotiation area, the story of Nirvana of the Phoenix is used. The water bar extends throughout the rectangular space with a curved corner on the top to soften the rigidness of the space. The brown color is employed to match the theme and exhibit the nobility of the phoenix, and the lighting above imitates the phoenix in design.
Inspiration
The case is located in Weihai, Shandong, a world leading livable city and the port of departure in the legend of Qinqiao Sunrise, where Qin Shi Huang, the First Emperor of the Qin Dynasty, dispatched 300 boys and girls overseas. Following this storyline, the designer employs fairyland stories from The Trip to Fairland and A Happy Excursion in space design and brings customers into the story to share the experience of the characters.
Project Duration
The project started in April 2020 in Shenzhen and finished in May 2021 in Weihai.
Operation Flow
In the main sand table area, the overall tone changes to light blue, and the dim lighting creates there a vast universe dotted with the sun, the moon and the stars. The sundial represents the center of the universe, and the fairyland that Qin Shi Huang was looking for lies right there. In styling, the concepts of "the round lies in the square" and "the rainwater pools in the courtyard from all four sides" are employed, and the spraying installation and frosted pressed glass create a vivid fairyland in a space of order and perspectives.
Team Members
Song Hongyang
Li Xin
Image Credits
Image #1: Photographer Wang Hui, Firstar 37N Haiyun Sales Center, 2021.
Image #2: Photographer Wang Hui, Firstar 37N Haiyun Sales Center, 2021.
Image #3: Photographer Wang Hui, Firstar 37N Haiyun Sales Center, 2021.
Image #4: Photographer Wang Hui, Firstar 37N Haiyun Sales Center, 2021.
Image #5: Photographer Wang Hui, Firstar 37N Haiyun Sales Center, 2021.

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