365 Days Taiwanese Foods Kalendář by Hsiao Ting Tang and Goyen Chen

365 Days Taiwanese Foods Kalendář by Hsiao Ting Tang and Goyen Chen is a highly esteemed winner of the very prestigious 2022 Bronzová cena A' Design Award in Grafika Competition Category.

BronzGrafika· 2022

365 Days Taiwanese Foods Kalendář

by Hsiao Ting Tang and Goyen Chen

Client: Goyen Chen

Bronzová cena A' Design Award Winner in Grafika Category

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The Design

About 365 Days Taiwanese Foods Kalendář

Na rozdíl od obecných kalendářů na trhu je design a balení 365denního tchajwanského kalendáře potravin založeno na prototypu krabičky Bento, jedinečné asijské nádobě na potraviny. Obal je navržen s magnetickým uzávěrem pro snadné vystavení, sběr a přenositelnost. Kromě grafického představení samotného kalendáře ukazuje také východní pojetí času a představuje festivaly, ingredience a festivaly, z nichž všechny ukazují jedinečnou kulturu jídla Východu.

The Recognition

About the Bronzová cena A' Design Award

365 Days Taiwanese Foods Kalendář je vítězem Bronzové ceny A' Design Award, vysoce prestižního uznání udělovaného vynikajícím designům, které se vyznačují kreativitou, vynalézavostí a bystrostí. Bronzoví vítězové jsou hojně zručné a nápadně kreativní artefakty, které dosvědčují rozsáhlé zkušenosti, představivost a vynalézavost svých designérů. Očekává se, že 365 Days Taiwanese Foods Kalendář bude vysoce ceněným, obdivovaným a milovaným předmětem, pozoruhodně profesionálním a inovativním. Tento design, který získal Bronzovou cenu A' Design Award, zahrnuje osvědčené postupy v umění, vědě, designu a technologiích a vyniká pozorností k detailu. 365 Days Taiwanese Foods Kalendář nádherně uspokojuje potřeby, dotýká se tužeb, okouzluje city a oslovuje zvědavost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This calendar can be displayed and collected at the same time and is also suitable as a gift or for personal use. You can look at it when you don't know what to have for lunch. This calendar not only conveys the rich diversity of Taiwanese cuisine, but also provides a deeper understanding of the unique Taiwanese food culture. Through the creation of the merchandise, we look forward to promoting the spirit of Taiwanese cuisine and traditional culture.
Dimensions & Packaging: Product dimensions 215 mm x 150 mm x 55 mm. Calendar size 120 mm x 80 mm x 35 mm. Magnet opening and closing design.
Tags: Taiwan, food, Bento, calendar, lunar calendar
Production Technology: The trial is made using soybean printing and handmade gift boxes. At the same time, the magnetic clasp design allows the concept of instant collection to be put into practice at the same time. Because of the fear that the old calendar would be blown away in the display, the calendar comes with a Chinese ceramic spoon as a paperweight, which not only fits the image of the product, but also symbolizes the fullness in the oriental symbolism.
Design Challenge: The most difficult aspect was that the composition of the packaging needed to be handmade. One of the most challenging aspects was to distinguish it from the usual calendars on the market and even to highlight the characteristics of the subject. Therefore, the merchandise was worked into the material of a gift box, using the outer packaging of a usual meal. Echoing each other.
Research: The 365 Days of Taiwan Food Calendar feature a variety of Taiwanese cuisine as the main visual presentation. Showcasing the importance of Taiwanese food culture. The magnetic clasp is specially designed for collection and display and is suitable for gift giving or personal use! It is different from the usual calendar formats sold in the market. The calendar not only conveys the rich diversity of Taiwanese cuisine, but also provides a deeper understanding of Taiwan's unique food culture. This product looks forward to carrying forward this spirit.
Inspiration: Through Taiwanese cuisine, this team has drawn and accumulated hundreds of illustrations. For the sake of commercialization, a calendar dedicated to Taiwanese food was created by specifically combining the "Bento box", a local lunch box packaging unique to Taiwan, with a Taiwanese calendar. As a result, a lot of research on local food was also done, and the inspiration for the illustration content was found through the collection process.
Project Duration: The project started in September 2019 in Taichung and finished in September 2020 in Taichung. Successfully raise funds through the ZECZEC fundraising platform.
Operation Flow: Because this product is packaged with magnets, it can be displayed and stored at the same time, and the calendar itself can also solve your worries about what you eat every day. When using the calendar, you can tear off today's calendar and display it on the top cover of the box. Because the edge of the top cover is designed with a magnetic buckle, it can be folded inward to clamp the calendar. When changing the calendar, you can put the old calendar in another space, and tear off the new calendar as a display at the same time. You can also put some small stationery that you usually use.
Team Members: Illustrator：Hsiao Ting Tang
Designer：Goyen Chen
Image Credits: Image ： Illustrator Hsiao Ting Tang, Taiwanese Foods, 2020.