Oct Ohbay Wayfinding Signage System by Updesign

Oct Ohbay Wayfinding Signage System by Updesign is a highly esteemed winner of the very prestigious 2022 Železná cena A' Design Award in Grafika Competition Category.

ŽelezoGrafika· 2022

Oct Ohbay Wayfinding Signage System

by Updesign

Client: OCT Group

Železná cena A' Design Award Winner in Grafika Category

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Verified Award Winner
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The Design

About Oct Ohbay Wayfinding Signage System

Čína, Shenzhen City, 95 procent její populace tvoří migranti, kteří přišli do této dlouhé a úzké pobřežní oblasti během posledních 30 let. Je to podobné jako New York City, ale jeho rychlý růst znamená, že život je extrémně hektický. Toto nejrychleji se rozvíjející město na světě potřebuje zavést opatření, která zmírní nejistotu jeho migrantů. Městský park v tomto projektu je se svým dlouhým pobřežím nejoblíbenějším místem pro relaxaci. Jako téma systému značení byly vybrány oblázky, protože rezonují s životními zkušenostmi migrantů a ukazují lidskou stránku města.

The Recognition

About the Železná cena A' Design Award

Oct Ohbay Wayfinding Signage System je vítězem Železné ceny A' Design Award, prestižního uznání udělovaného dobrým designům, které splňují profesní a průmyslové požadavky očekávané od dobře navržených výtvorů. Železní vítězové prokazují velké dovednosti, vysokou specializaci, odborné porozumění a tvůrčí kapacitu svých tvůrců. Očekává se, že Oct Ohbay Wayfinding Signage System bude vysoce ceněným, obdivovaným a oblíbeným výtvorem, který je praktický a inovativní. Tento design, který získal Železnou cenu A' Design Award, integruje osvědčené postupy odvětví a má kompetentní technické vlastnosti spojené s know-how a talentem. Oct Ohbay Wayfinding Signage System je vážen pro svou důkladnost a je navržen tak, aby poskytoval zlepšení kvality života, která pomáhají činit svět lepším místem.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Both the civic park and the commercial space are of different types of operation and environment. They are juxtaposed and connected through the use of the interactive visual sign – sea waves and gravels. The cognition toward the complex's functions is unified.
Dimensions & Packaging: Material – Stainless Steel Baking Finish Type 316 2mm thick, Sign Board Size –2400mmX1230mmX215mm, Sign Board Base – 800mmX800mmX1300mm
Tags: Coastal, Signage, Park, Commercial, Hurricane, Waterfront
Production Technology: The outdoor sign boards, with an emphasis on the completeness and solidness of gravels, adopt the integrated design of assembling the main skeleton in factory in advance. This approach ensures the perfect presentation of signage, and is convenient for on-site assembly and maintenance. Moreover, it is resistant to the hurricane of over 12 levels in summer. The transparent messaging medium boards are illuminated in blue for navigation at night, expressing the ocean elements.
Design Challenge: The commercial architecture as well as several landmark buildings and structures, such as Ferris wheel and concert hall, are of different styles. The biggest challenge was to create a unified but unique wayfinding signage system that integrates itself into the surrounding environment by minimalism and to the greatest extent expresses the generousness visually.
Research: The location of the project is a coastal city, but spaces along the shoreline that are situated in downtown and offer opportunities to touch the sea are quite rare. After we analyzed the satellite map and the urban planning of the whole city, based on the on-site investigation on similar environments, the waterfront visual factors have been deemed as one of the citizens' common needs nowadays.
Inspiration: The coastal park in a tropical city integrates multifunctional spaces including high-end shopping mall and varied event places. The shoreline in downtown is approximately 80km, most of which is not suitable for waterfront activities. The park provides citizens with safe waterfront environment and experience of high quality. The wayfinding signage system is derived from sea waves and gravels, the coastal elements seen often locally, complementing citizens' expectation for coastal city.
Project Duration: February 2020 Bao’an District, Shenzhen, Guangdong, China
Operation Flow: The outdoor sign boards in the shape of gravels scatter throughout the park with a broad view, dotting the green land along the paths like on the beach. The interior sign boards are formed in the shape of sea waves, interlocking the geometrical building volumes like a flying spray at sea. When roaming from the seaside to the park, visitors could have a feeling that coastal elements are revealed everywhere.
Team Members: Zhang Yi（creative director）
Luo Xin （project manager）
Wen Yuehua（designer）
Image Credits: Updesign