Lineage de La Foliole Balení čaje by Tiger Pan

Lineage de La Foliole Balení čaje by Tiger Pan is a highly esteemed winner of the very prestigious 2022 Zlatá cena A' Design Award in Design obalů Competition Category.

ZlatoObaly· 2022

Lineage de La Foliole Balení čaje

by Tiger Pan

Client: Shenzhen Tasly Industrial Co., Ltd.

Zlatá cena A' Design Award Winner in Obaly Category

33,523
Verified Award Winner
Verify Award Status for #130796

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lineage de La Foliole Balení čaje

Lineage de La Foliole je obalový design pro esenci čaje Pu'er. Příprava čaje Pu'er obvykle vyžaduje až devět manuálních kroků, zatímco čajová esence umožňuje vychutnat si chuť díky rychlejší metodě extrakce. Obal nese ikonu ve tvaru čajového lístku se zrnitou texturou, která odkazuje na extrakci esence z velkých listů čaje Pu'er. Čínské znaky v písmu Song Ti jsou uspořádány v různých formách, aby dodaly klasický tón. Linky a vybrané prvky jsou zlatě ražené a ilustrace jsou orámovány zlatem.

The Recognition

About the Zlatá cena A' Design Award

Lineage de La Foliole Balení čaje je vítězem Zlaté ceny A' Design Award, nesmírně prestižního uznání udělovaného prvotřídním, úžasným a vynikajícím designům. Zlatí vítězové jsou mimořádně inovativní, vysoce vizionářské a oslnivě okouzlující výtvory, které odrážejí génia, moudrost a um svých designérů. Očekává se, že Lineage de La Foliole Balení čaje bude vysoce oceňovaným, trendy udávajícím a monumentálním vynálezem, který přináší dosud nevídanou hodnotu. Tento design, který získal Zlatou cenu A' Design Award, je velkolepý, respektovaný projekt, který velmi prospívá a posouvá hranice umění, vědy, designu a technologií. Lineage de La Foliole Balení čaje vyvolává silné pocity touhy, probouzí vášeň, podporuje kreativitu a fascinuje nás.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Normally Pu'er tea must be completed through up to nine manual steps, then the Pu'er Tea Essence allows most people to experience the exquisite taste of Pu'er in the fastest, and most effective extraction method.
Dimensions & Packaging: 10 push-box: Width 81.7mm x Depth 22.2mm x Height 87mm
40 sets: Width 93.7mm x Depth 85mm x Height 89mm
Tags: Tea Essence, Packaging Design, Beverage, Tea & Coffee, Health, Tiger Pan
Production Technology: We use gold stamping to print the lines and selected elements. Different textures of stamping will enrich the overall presentation of the packages and refine with more detailed feeling. All illustrations are surrounded with golden frames, which is to enhance a sense of order and quality. The layout on the belt is stamped in copper gold, matching with the red gold logo and the pictures of products.
Design Challenge: Referencing from the process of extracting the treasure from big Pu'er tea leaves, we designed a tea leaf-shaped icon with granular texture, along with aesthetics, also explaining the product attributes.
Research: We used Chinese characters, the most concise and powerful Chinese cultural symbol, as the design element. The elegant and timeless Song Ti font is arranged in different forms to express a poetic beauty, conveying the product's simple, light, and luxurious tone; overall presenting a classical temperament of antique tomes.
Inspiration: Our inspiration comes from the Chinese idiom "A Leaf as the Herald of Autumn (A Straw in the Wind)". Ancient Chinese used a leaf to perceive the world, like "seeing a World in a Grain of Sand, and a Heaven in a Wild Flower" (Blake, W. (1968), 'Auguries of Innocence'). Referencing from the process of extracting the treasure from big Pu'er tea leaves, we designed a tea leaf-shaped icon with granular texture, along with aesthetics, also explaining the product attributes.
Project Duration: The project was done within 3 months. The design is finished in Shenzhen, produced in Shenzhen City, Guangdong Province.
Operation Flow: Praising the fine illustrations, the compact layout, the distinctive belts and the overall packaging effect. The products show up on shelves or counters in good order and eye-catching colors. Consumers are offered with more choices of holiday gifts, instead of a limited range of flowers or wines. Snacks gifts boxes can be both conveying gratitude and reflecting personal aesthetic orientation.
Team Members: Creative Director: Tiger Pan
Graphic Design: Yuxuan He
Graphic Design: Han Wang
Image Editing: Juanjuan Wu
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu