Shuanghui Rebrand Primární funkce: Obal na salámy by Tiger Pan

Shuanghui Rebrand Primární funkce: Obal na salámy by Tiger Pan is a highly esteemed winner of the very prestigious 2022 Bronzová cena A' Design Award in Design obalů Competition Category.

BronzObaly· 2022

Shuanghui Rebrand Primární funkce: Obal na salámy

by Tiger Pan

Client: Shuanghui Group

Bronzová cena A' Design Award Winner in Obaly Category

16,345
Verified Award Winner
Verify Award Status for #130897

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shuanghui Rebrand Primární funkce: Obal na salámy

Text knihy: Shuanghui Rebrand je design obalu pro výrobek z vařené šunky prodávaný v Číně. Redesign zachovává původní prvky značky a nahrazuje pixelované obrázky geometrickou grafikou, díky čemuž je obal rozpoznatelný i na dálku. Pohledy na produkt z různých úhlů a v různých kombinacích jsou zjednodušeny do zaoblených tvarů. Tři skupiny výrazných barev odlišují jednotlivé příchutě. Přehledné rozvržení informací a jednotný systém řady pomáhají zákazníkům rychle najít požadovaný výrobek. Nové písmo značky sleduje jemný oblouk.

The Recognition

About the Bronzová cena A' Design Award

Shuanghui Rebrand Primární funkce: Obal na salámy je vítězem Bronzové ceny A' Design Award, vysoce prestižního uznání udělovaného vynikajícím designům, které se vyznačují kreativitou, vynalézavostí a bystrostí. Bronzoví vítězové jsou hojně zručné a nápadně kreativní artefakty, které dosvědčují rozsáhlé zkušenosti, představivost a vynalézavost svých designérů. Očekává se, že Shuanghui Rebrand Primární funkce: Obal na salámy bude vysoce ceněným, obdivovaným a milovaným předmětem, pozoruhodně profesionálním a inovativním. Tento design, který získal Bronzovou cenu A' Design Award, zahrnuje osvědčené postupy v umění, vědě, designu a technologiích a vyniká pozorností k detailu. Shuanghui Rebrand Primární funkce: Obal na salámy nádherně uspokojuje potřeby, dotýká se tužeb, okouzluje city a oslovuje zvědavost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The popularity of Shuanghui Wangzhongwang ham in China is the same as the popularity of Coca-Cola in the United States. It is a super large single product with over 10 billion sales every year; it is also a national-level product that accompanies generations of youth; it is also synonymous with the category of cooked ham. It's just that the product packaging that has not been updated for more than 13 years is still stuck in the 1980s.
Dimensions & Packaging: Outer bag: Width130mm x Depth30mm x Height235mm
Casing: Width19mm x Depth19mm x Height147mm
Tags: Sausage, Food, environmental protection, rebrand, super symbol, Tiger Pan
Production Technology: The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
Design Challenge: The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
The new font design of the brand is curved with a 3.36 degree arc and more clearly presents elastic product properties. After testing, the attractiveness of the new design in the sales terminal is 4.6 times that of the old product.
Research: The design content is limited by the relative backwardness of packaging and printing technology at that time, so it presents an old and vulgar product state. The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
Inspiration: Rebirth of a national product
We retain the original design elements as much as possible, and use geometric graphics instead of pixelated methods to enhance the transmission efficiency of the product over longer distances. The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
Project Duration: The project lasts 2 month, designed in Shenzhen and produced in Luohe, Henan.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Team Members: Creative Director: Tiger Pan
Graphic Designer: Yuxuan He
Graphic Design: Han Wang
Image Editing: Yuling Zhu
Image Editing: Chao Ma
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Image Credits: Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu