C Cell Vitality Obal na minerální vodu by Tiger Pan is a highly esteemed winner of the very prestigious 2022 Bronzová cena A' Design Award in Design obalů Competition Category.
BronzObaly· 2022
C Cell Vitality Obal na minerální vodu
by Tiger Pan
Client: Shenzhen Tasly Industrial Co., Ltd.
Bronzová cena A' Design Award Winner in Obaly Category
- 17,320
- Verified Award Winner
- Verify Award Status for #130904
The Design
About C Cell Vitality Obal na minerální vodu
Book Text: C Cell Vitality je design obalu pro balenou minerální vodu. Přírodní textura krajiny u zdroje je převedena do uspořádané trojrozměrné kompozice vypuklých a vydutých tvarů na těle lahve. Povrch má měkký omak, který zvyšuje tření a zlepšuje stabilitu úchopu rukou. Stabilní struktura umožňuje použití tenčího PET materiálu, což šetří náklady a snižuje množství plastu. Modrá barva odkazuje na horské jezero u pramene vody. Lahev měří 63,3 mm na šířku, 63,3 mm na hloubku a 207 mm na výšku.
The Recognition
About the Bronzová cena A' Design Award
C Cell Vitality Obal na minerální vodu je vítězem Bronzové ceny A' Design Award, vysoce prestižního uznání udělovaného vynikajícím designům, které se vyznačují kreativitou, vynalézavostí a bystrostí. Bronzoví vítězové jsou hojně zručné a nápadně kreativní artefakty, které dosvědčují rozsáhlé zkušenosti, představivost a vynalézavost svých designérů. Očekává se, že C Cell Vitality Obal na minerální vodu bude vysoce ceněným, obdivovaným a milovaným předmětem, pozoruhodně profesionálním a inovativním. Tento design, který získal Bronzovou cenu A' Design Award, zahrnuje osvědčené postupy v umění, vědě, designu a technologiích a vyniká pozorností k detailu. C Cell Vitality Obal na minerální vodu nádherně uspokojuje potřeby, dotýká se tužeb, okouzluje city a oslovuje zvědavost.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The unique attribute is that the packaging fully embodies the nature and original ecology of C cell vitality mineral water. Following the mountain trails in the forest, stepping on the quiet path among the pine forests, as if hearing the nature greet us, this is the base camp of Tianlishi C cell vitality water; located in the national nature reserve of Changbai Mountain, with perfect vegetation and unique style, it is a good encounter between nature and us.
- Dimensions & Packaging
- Outer packaging: Width63.3mm x Depth63.3mm x Height207mm
- Tags
- C cell vitality, Mineral water, Super symbol, Rebrand, loop, environmental protection, Tiger Pan
- Production Technology
- A particularly soft touch increases the friction and improves the stability of the hand-holding. The stability of the structure allows us to use thinner PET materials, saving costs and reducing the use of plastic materials.
- Design Challenge
- How to attract consumers' attention in such a competitive market? We choose to use the wonderful blue of Changbai Mountain Tianchi, and the overall color is used to express the pure and natural encounter of the product.
- Research
- There are four seasons in the year and different weather in every ten miles. This is the "Shenxian Mountain" in "Shan Hai Jing", and it is also one of the world's three major golden water sources. The natural texture is summarized into an orderly three-dimensional composition relationship between convex and concave, which is presented on the bottle body. A particularly soft touch increases the friction and improves the stability of the hand-holding.
- Inspiration
- Inspired by the turbulent fairyland picture scroll of Changbai Mountain, the Tianchi is covered with white snow, and the red leaves are dancing in the mountains. There are four seasons in the year and different weather in every ten miles. This is the "Shenxian Mountain" in "Shan Hai Jing", and it is also one of the world's three major golden water sources. The natural texture is summarized into an orderly three-dimensional composition relationship between convex and concave.
- Project Duration
- The project lasts 2 month, designed in Shenzhen and produced in Shenzhen, Guangdong.
- Operation Flow
- We chose discreetly the materials, printing techniques, production crafts, all accessible, to bring the product to market as fast as possible. Therefore, the product will be taking advantage of its youthful and eye-catching look in the market for longer time.
- Team Members
- Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Image Editing: Kelin Tan
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie - Image Credits
- Image #No 1: Photographer Kelin Tan
Image #No 2: Photographer Kelin Tan
Image #No 3: Photographer Kelin Tan
Image #No 4: Photographer Kelin Tan
Image #No 5: Photographer Kelin Tan
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