Treasured Brew of the Cave Balení lahve na baijiu by Tiger Pan

Treasured Brew of the Cave Balení lahve na baijiu by Tiger Pan is a highly esteemed winner of the very prestigious 2022 Stříbrná cena A' Design Award in Design obalů Competition Category.

StříbroObaly· 2022

Treasured Brew of the Cave Balení lahve na baijiu

by Tiger Pan

Client: Jiugui Liquor Co., Ltd

Stříbrná cena A' Design Award Winner in Obaly Category

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Verified Award Winner
Verify Award Status for #130922

View at A' Design Award Press Release Award Badge

Colors

The Design

About Treasured Brew of the Cave Balení lahve na baijiu

Vzácný nápoj z jeskyně je návrh obalu pro čínský baijiu. Klasický tvar lahve ve tvaru pytle je zachován, s provazem ovinutým kolem hrdla, přičemž materiál je změněn z porcelánu na sklo. Skleněný povrch přidává lesk a texturu a odlišuje lahev od keramických obalů používaných jinými značkami. Na podstavci je vyryta hora ve stylu starobylé čínské kresby, aby vyjádřila koncept skladování v jeskyni, což je metoda dlouho používaná lidmi z etnika Miao. Lahev zůstává čistá a průhledná, s vyraženou číslicí šest.

The Recognition

About the Stříbrná cena A' Design Award

Treasured Brew of the Cave Balení lahve na baijiu je vítězem Stříbrné ceny A' Design Award, mimořádně prestižního uznání udělovaného designům nejvyšší kvality, nádherným a působivým. Stříbrní vítězové jsou nesmírně brilantní a mimořádně kreativní díla, která dokládají vynikající odbornost, talent a bystrost svých designérů. Očekává se, že Treasured Brew of the Cave Balení lahve na baijiu bude nádherným, reprezentativním dílem, pozoruhodně profesionálním a hluboce inovativním. Tento design, který získal Stříbrnou cenu A' Design Award, je vysoce pozoruhodný, obdivovaný vynález, který prospívá a posouvá hranice umění, vědy, designu a technologií. Treasured Brew of the Cave Balení lahve na baijiu je výtvor, kterému mnozí závidí, který vyvolává touhy, přináší pozitivní pocity a vzněcuje úžas a údiv.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dongzang is a special storage method in Chinese baijiu. The distilled high-quality baijiu is stored in the Miao cave of Wenrun Supermarket for a long time before bottling. The sack bottle shape of JiuguiJiu has a strong impression in China. Our challenge here is to retain the important characteristics of sack bottles while conforming to contemporary aesthetics, surpassing consumer expectations.
Dimensions & Packaging: Bottle size: Width98mm x Depth98mm x Height195mm
Wine box size: Width135mm x Depth135mm x Height300mm
Tags: Chinese Baijiu, Embossment, Bottle, High End, Tiger Pan
Production Technology: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time. With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
Design Challenge: With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
Research: While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
Inspiration: Treasured Brew of the Cave
Known widely, the previous designer now ages 97. His design has been a classic for the past 4 decades, causing a dilemma for brand owners to carry out anything new. We chose to keep the original shape of the bottle, whose neck is rounded with rope, yet material is changed from porcelain to glass. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time.
Project Duration: The project was done within 3 months. The design is finished in Shenzhen, production in Xiangxi City, Hunan Province.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
Team Members: Creative Director: Tiger Pan
Graphic Design: Qian Chi
Image Editing: Juanjuan Wu
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Image Credits: Image #No 1: Photographer Juanjuan Wu
Image #No 2: Photographer Juanjuan Wu
Image #No 3: Photographer Juanjuan Wu
Image #No 4: Photographer Juanjuan Wu
Image #No 5: Photographer Juanjuan Wu