Luckinfo Ocean Refreshing Base Serum Obal by Wai Ho Cheung

Luckinfo Ocean Refreshing Base Serum Obal by Wai Ho Cheung is a highly esteemed winner of the very prestigious 2022 Bronzová cena A' Design Award in Design obalů Competition Category.

BronzObaly· 2022

Luckinfo Ocean Refreshing Base Serum Obal

by Wai Ho Cheung

Client: Luckinfo

Bronzová cena A' Design Award Winner in Obaly Category

14,611

Verified Award Winner

Verify Award Status for #131384

View at A' Design Award Press Release Award Badge

Colors

The Design

About Luckinfo Ocean Refreshing Base Serum Obal

Povrch krabice zůstává minimální a přísný, zatímco ilustrace vln vytištěná pod ní odráží mořské přísady. Část ilustrace vystavená ve spodní části, aby obohatila světlý povrch a zároveň přilákala uživatele k otevření krabice. Lahvička je nahoře matná, aby se zmizení dostalo z perleťově bílého víčka do průhledné části a také zakrylo zakalenou směs, která by se mohla vytvořit při třepání; skleněná lahvička zůstává na dně čirá, aby byla vidět unikátní modrá kapka díky technologii sedimentace olejových kapiček.

The Recognition

About the Bronzová cena A' Design Award

Luckinfo Ocean Refreshing Base Serum Obal je vítězem Bronzové ceny A' Design Award, vysoce prestižního uznání udělovaného vynikajícím designům, které se vyznačují kreativitou, vynalézavostí a bystrostí. Bronzoví vítězové jsou hojně zručné a nápadně kreativní artefakty, které dosvědčují rozsáhlé zkušenosti, představivost a vynalézavost svých designérů. Očekává se, že Luckinfo Ocean Refreshing Base Serum Obal bude vysoce ceněným, obdivovaným a milovaným předmětem, pozoruhodně profesionálním a inovativním. Tento design, který získal Bronzovou cenu A' Design Award, zahrnuje osvědčené postupy v umění, vědě, designu a technologiích a vyniká pozorností k detailu. Luckinfo Ocean Refreshing Base Serum Obal nádherně uspokojuje potřeby, dotýká se tužeb, okouzluje city a oslovuje zvědavost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: On the outer packaging, the surface of the box remains minimal and rigorous, in order to carry out the brand image. The wave illustration is printed inside the box, which echoes with the marine ingredients. Due to the oil droplets sedimentation technology, there is a light blue droplet at the bottom. User needs to shake and to mix the liquid before using, then droplet will split into tiny drops. Therefore, there are numerous of little waterdrops in the illustration to correspond with the scenario.
Dimensions & Packaging: Width 50mm x Depth 50mm x Height 95mm
Tags: Packaging, Serum, Moisturising, Repairing, Softening, Cosmetics, Skincare, Oil Droplets Sedimentation Technology, Luckinfo, Ocean
Production Technology: The lid is pearl white semi-spheric to correspond with the droplet. As the lid is not the perfect sphere, a light blue ribbon is inserted to cover the neck. On the bottle, it is frosted at the top to transit the vanish from the white lid to transparent part on bottle, as well as covering the cloudy mixture might formed whilst shaking; the glass bottle remains clear at the bottom to show the blue droplet.
Design Challenge: As the brand image tends to be minimal and scientific, the challenge is to find the balance of being subtle to consist of the brand image, as well as being eyes-catching and attractive to match the online market and the target audience groups.
Research: The main target audiences are youngsters born between 1995-2000 at the online market in China. The packaging design trends rely on eyes-catching packaging, Morandi-colour tones and illustrated appearance.
Inspiration: The product is inspired by the Thalassotherapy, with the main ingredients mostly from ocean, including Jeju lava seawater. Therefore, the illustration on the box refers to famous Japanese Ukiyo-e, ‘The Great Wave off Kanagawa’ to emphasise the theme. In addition, the functions of the serum are moisturising, repairing, and softening, the main colour tone is pastel blue.
Project Duration: The project started in March 2019 in Shenzhen and finished in April 2019 in Shenzhen.
Operation Flow: With the special cutting on the folding box, a portion of the illustration exposes at the bottom, to enrich the pale surface at the first sight, as well as attracting users to open the box. With the gap trimmed on the box, users could see the bottle instantly once they have opened the box. The bottle of serum is made of glass frosted at the top, so the user can see the change of the droplet while they shake the bottle.