BeeHacchee Obal na tartaletku by Shingo Furusho

BeeHacchee Obal na tartaletku by Shingo Furusho is a highly esteemed winner of the very prestigious 2022 Železná cena A' Design Award in Design obalů Competition Category.

ŽelezoObaly· 2022

BeeHacchee Obal na tartaletku

by Shingo Furusho

Client: Kiyomasa Seika Co.

Železná cena A' Design Award Winner in Obaly Category

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Verified Award Winner
Verify Award Status for #131615

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Colors

The Design

About BeeHacchee Obal na tartaletku

BeeHacchee je design obalu pro medový sýrový koláč (tartaletku). Krabička má šestiúhelníkový tvar připomínající včelí plástev, čímž dává vizuální podobu konceptu medu. Obal je vytvořen z jediného kusu kartonu a jeho rozměry jsou 224 mm na šířku, 195 mm na hloubku a 44 mm na výšku. Kraftový papír vytváří neformální a přívětivý dojem, zatímco žlutý okraj potištěný po celém povrchu dodává kontrast. Žlutý tisk na kraftovém papíru je náročný, protože barva se vsakuje do papíru, a proto byl k dosažení zamýšleného výsledku přizván vysoce zkušený tiskařský partner.

The Recognition

About the Železná cena A' Design Award

BeeHacchee Obal na tartaletku je vítězem Železné ceny A' Design Award, prestižního uznání udělovaného dobrým designům, které splňují profesní a průmyslové požadavky očekávané od dobře navržených výtvorů. Železní vítězové prokazují velké dovednosti, vysokou specializaci, odborné porozumění a tvůrčí kapacitu svých tvůrců. Očekává se, že BeeHacchee Obal na tartaletku bude vysoce ceněným, obdivovaným a oblíbeným výtvorem, který je praktický a inovativní. Tento design, který získal Železnou cenu A' Design Award, integruje osvědčené postupy odvětví a má kompetentní technické vlastnosti spojené s know-how a talentem. BeeHacchee Obal na tartaletku je vážen pro svou důkladnost a je navržen tak, aby poskytoval zlepšení kvality života, která pomáhají činit svět lepším místem.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Package design for Honey Cheese Tart. Yellow printing was applied to kraft paper, which is generally considered difficult to color. Since the concept of the cheese tart is honey, we designed a hexagonal cardboard box that represents a beehive.
Dimensions & Packaging: Cardboard package / Width 224mm x Depth 195mm x Height 44mm
Tags: Package, cardboard, kraft paper, hexagon, sweets, cake
Production Technology: The main features and difficulties of this package were the hexagonal design and the yellow coloration on kraft paper. The hexagonal shape worked well because I was able to use pizza boxes as a reference, but for the color, printing companies generally dislike yellow color on kraft paper because the color sinks into the paper. However, we were able to find a printing company with a high level of technology, and this design was realized.
Design Challenge: In general, printing companies do not like to manufacture difficult This time, "yellow printing on cardboard" also tends to be avoided because the color often sinks and does not come out as desired. However, with the cooperation of our highly skilled paper container manufacturing partner, we were able to complete the package just as we had imagined.
Research: In order to get the target audience to purchase the product from among the countless sweets available, it had to meet the requirements of being impactful, casual, and photogenic. So we paid attention to the shape, color scheme and design of the package, and it became more widely known.
Inspiration: Since this is a casual product, I designed and packaged it in kraft paper, which is used for cardboard. Since the concept of the product is honey, I designed it in a hexagonal shape to resemble a beehive, with a yellow border for impact.
Project Duration: A project commissioned and produced by Kiyomasa Seika Co. in 2021.
Operation Flow: This package is made of a single piece of cardboard.
Patents: Copyrights belong to Shingo Furusho.
Team Members: Paper container manufacturing:KURAOKA PACKAGING SERVICE
Image Credits: Image #1: Photographer Katsuhiro Hirata, Variations, 2021.
Image #2: Photographer Hidenori Kino, Variations, 2021.
Image #3: Photographer Katsuhiro Hirata, Variations, 2021.
Image #4: Photographer Katsuhiro Hirata, Variations, 2021.
Image #5: Photographer Hidenori Kino, Variations, 2021.