Kind Tea is a Charitable Project Primární funkce: Obal na čaj by Viktoriia Korytina

Kind Tea is a Charitable Project Primární funkce: Obal na čaj by Viktoriia Korytina is a highly esteemed winner of the very prestigious 2022 Železná cena A' Design Award in Design obalů Competition Category.

ŽelezoObaly· 2022

Kind Tea is a Charitable Project Primární funkce: Obal na čaj

by Viktoriia Korytina

Železná cena A' Design Award Winner in Obaly Category

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Verified Award Winner

Verify Award Status for #131733

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Colors

The Design

About Kind Tea is a Charitable Project Primární funkce: Obal na čaj

Text knihy: Kind Tea je design obalu pro řadu přírodních čajů prodávaných v rámci charitativního projektu. Čaj vyrábějí dva chlapci s Duchennovou svalovou dystrofií a výtěžek z prodeje pomáhá financovat jejich rehabilitaci. Obal zobrazuje barevnou postavičku, která odráží radost dětství. Tři příchutě jsou odlišeny třemi barevnými schématy, takže je každá varianta snadno rozpoznatelná. Každá příchuť má také svou zimní verzi. Formátem je sáček o hmotnosti 50 gramů s etiketou o rozměrech 100 x 180 milimetrů. Výroba a kompletace byly zachovány jednoduché a úsporné, jelikož si chlapci balení připravují sami.

The Recognition

About the Železná cena A' Design Award

Kind Tea is a Charitable Project Primární funkce: Obal na čaj je vítězem Železné ceny A' Design Award, prestižního uznání udělovaného dobrým designům, které splňují profesní a průmyslové požadavky očekávané od dobře navržených výtvorů. Železní vítězové prokazují velké dovednosti, vysokou specializaci, odborné porozumění a tvůrčí kapacitu svých tvůrců. Očekává se, že Kind Tea is a Charitable Project Primární funkce: Obal na čaj bude vysoce ceněným, obdivovaným a oblíbeným výtvorem, který je praktický a inovativní. Tento design, který získal Železnou cenu A' Design Award, integruje osvědčené postupy odvětví a má kompetentní technické vlastnosti spojené s know-how a talentem. Kind Tea is a Charitable Project Primární funkce: Obal na čaj je vážen pro svou důkladnost a je navržen tak, aby poskytoval zlepšení kvality života, která pomáhají činit svět lepším místem.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
Dimensions & Packaging: Format: Sachet with label

50 g

100 mm x 180 mm
Tags: charity, children, childhood, hero, little, Duchenne Muscular Dystrophy, kind, genetic.
Production Technology: In our work, we paid attention to create the simplest and the most economical way of producing and collecting packages. Because we understood that the guys would have to do it on their own.
Design Challenge: The most difficult proccess was an analysis of project`s audience. It was needed to develop the proper visual concept that would be understandable to the audience of the project. Also, the visual solution has to reflect the main idea (the tea was made by sick children) and has not to be pessimistic in the same time.
Research: Our life is a vivid adventure in which each part is so exciting! Every day we discover the world, learn new things, meet interesting people, fall in love, laugh, do stupid things, travel, eat and enjoy every moment.

But unfortunately, some of us can never understand all the sweets of life. They live only childhood. They are boys with an incurable disease, that is Duchenne Muscular Dystrophy. This genetic disorder destroys young muscles, and children with this diagnosis hardly reach even adulthood. It spreads mainly among boys and is congenital. That is why it is so important to fill their lives with beauty, hapiness and other positive emotions.

We started this project for two friends whose names are Misha and Max. The boys are from Kharkive, Ukraine and they also experience the fight against the desease. However Duchenne muscular dystrophy does not frighten them at all. Together they went into business. Now boys produce tasty natural tea to raise money for their rehabilitation and help their parents.

Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
Inspiration: To bring awareness and understanding to Duchenne Muscular Dystrophy, Wishnia Design created Kind Tea for two boys fighting the disease. The packaging design reflects the carefree attitude of the boys, and each flavor is represented through a different joyful color palette. Despite the brand fighting for a heavy topic, using imagery that young boys can relate to and have fun with is inspiring. It showcases their tough dispositions in an understated manner.
Project Duration: We joined the project in January 2021 and the guys still work for now
Operation Flow: But our work does not end only with the development of packaging design. We decided to help Misha and Max with sales as well. Therefore, we communicate with coffee houses, dental offices, medical centers, local stores, beauty centres etc. in order to asked them to put the Kind Tea for sale. Because the more people realize the problem, the faster ways will be found to solve it. You should notice that even now, this terrible disease cannot be cured.

The Kind Tea is a charitable project in support of all patients with Duchenne muscular dystrophy. This fundraising is for two boys from Ukraine. Let’s do more good deeds together and take care of the younger generation. After all, they are our future!
Patents: No information
Team Members: Vita Korytina
Alena Beseda
Oleksandra Dontsova.
Image Credits: This project was made by our in-house team of Wishnia agency.