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Taicang Readzone Design interiéru knihkupectví by Cheng Yu Hsieh

Taicang Readzone Design interiéru knihkupectví by Cheng Yu Hsieh is a highly esteemed winner of the very prestigious 2022 Zlatá cena A' Design Award in Interiér Competition Category.


ZlatoInteriér· 2022

Taicang Readzone Design interiéru knihkupectví

by Cheng Yu Hsieh

Client: CHS Interior Design

Zlatá cena A' Design Award Winner in Interiér Category

Colors

The Design

About Taicang Readzone Design interiéru knihkupectví

Taicang Readzone je knihkupectví nacházející se uvnitř obchodního domu v čínském Taicangu. Knihkupectví se rozkládá na ploše 368 metrů čtverečních a je uspořádáno ve formě kruhového divadla. Vysoké knižní stěny a vícesměrné dveřní rámy připomínají koncentrované scény městských ulic a zvou čtenáře k objevování. Kruhové linie pohybu se propojují s radiálními cestami a vytvářejí oddělené skupiny knih a rozmanité prostory k sezení. Strop z nerezové oceli zmírňuje těžký dojem z rozlehlé konstrukce. Flexibilní police, stoly a sedačky podporují individuální čtení, čtení rodičů s dětmi i setkávání.

The Recognition

About the Zlatá cena A' Design Award

Taicang Readzone Design interiéru knihkupectví je vítězem Zlaté ceny A' Design Award, nesmírně prestižního uznání udělovaného prvotřídním, úžasným a vynikajícím designům. Zlatí vítězové jsou mimořádně inovativní, vysoce vizionářské a oslnivě okouzlující výtvory, které odrážejí génia, moudrost a um svých designérů. Očekává se, že Taicang Readzone Design interiéru knihkupectví bude vysoce oceňovaným, trendy udávajícím a monumentálním vynálezem, který přináší dosud nevídanou hodnotu. Tento design, který získal Zlatou cenu A' Design Award, je velkolepý, respektovaný projekt, který velmi prospívá a posouvá hranice umění, vědy, designu a technologií. Taicang Readzone Design interiéru knihkupectví vyvolává silné pocity touhy, probouzí vášeň, podporuje kreativitu a fascinuje nás.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Taicang Readzone Bookstore, which located in Department Store, is in a circular theater form, and attracts citizens with different backgrounds, ages and reading demands. Moreover, book walls and multi-directional door frames, just look like concentrated urban street scenes, inviting readers to travel and explore, with distinct brand recognition. The designer also brings multiple scenarios, which accommodating not only individual readers, but parent-child reading and working meeting, etc. It furthermore, by virtue of rearrangement on cabinets, tables and chairs, literary salon and more colorful cultural exchanges creates a high-range experience. This feature also combined with the surrounding coffees and reading products provides multiplex type for the customer the commodity.
Dimensions & Packaging
This is a 368-square-meters bookstore.
Tags
Interior, Design, retail, bookstore
Production Technology
In order to evoke a sense of compatible and friendly reading, and promote brand recognition, the designer therefore focuses on the circular theater form.Then introduces human flow interaction and brand topics, ingeniously solves the problems in construction site configuration.
Moreover, its motion trend design diffuses outward in circular and radial patterns, and connects official business, parent-child, relaxation and other abundant reading scenarios.
Design Challenge
In terms of trans-regional cooperation case, the integration of design and implementation must satisfy both local laws and regulations, material selection limits, as well as long-distance communication trust, and under the impact of epidemic, the project execution schedule will be more hardly to control.
Research
In response to semi-circular base features, and though circular theater design to gather stream of readers and topics, it has combined stainless steel ceiling and tactfully eliminated the oppressing sensation from huge construction body, which also symbolizes the origin of human knowledge in vast universe. Besides, circular motion lines connects with radial branch lines to from separately clustered book groups and diverse seating areas, leading readers to wonder through various forms of literary arts with more fun. It also matches with clear guidelines and complete lighting environment to assist readers in quickly searching for target books and thus improve reading comfort level.
Inspiration
This young bookstore brand with city context considerations tells us quite a lot about reading and culture in urban daily life, and creates a fresh new consumption pattern and life scenery. Except for function type, the designer has also introduced the third space concept into traditional culture, such as the universe-like theater design, which gathers life tracks and scenarios of different role in city, thereby to create a micro cultural center in city.
Project Duration
The project started in March 2021 and finished in June 2021 in Taicang, China.
Operation Flow
With the use of circular theater design and towering mazy book walls, readers and books then become the main characters in this place, and through elastic functions among books on display, collect books and seats to fit with different usage scenarios. So that readers with different culture backgrounds, age levels and interests can understand the multiplex possibility and meaning from reading at every unexpected exploration and communication, thus reappearing a urban reading culture by means of theatrical pattern.
Team Members
Designer Director: Cheng Yu Hsieh
Designer: Hsin Yun Chiang
Designer: Pao Hua Tsao

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