Zhu Xixi Dárková Krabička by Jin Zhang is a highly esteemed winner of the very prestigious 2022 Železná cena A' Design Award in Design obalů Competition Category.

ŽelezoObaly· 2022

Zhu Xixi Dárková Krabička

by Jin Zhang

Client: Wuhan Sanbu Brand Design

Železná cena A' Design Award Winner in Obaly Category

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Verified Award Winner
Verify Award Status for #134487

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhu Xixi Dárková Krabička

Rok 2022 je v čínském lunárním kalendáři rokem tygra. Nejpřímějším způsobem je použití tygří grafiky. Návrhář používá podobnou výslovnost tygr a požehnání v čínštině a používá pět tygrů k vyjádření mužů wu fu lin (čínský idiom, běžně používaný na Nový rok). použijte idiomy a grafiku k vytvoření dvojitého novoročního požehnání. Výrazné oranžové a zelené kontrastní barvy činí celý balíček stylovějším. Krabičku lze použít jako dekorativní malbu a zároveň je v ní vybarvitelný obrázek tygra pro interakci lidí.

The Recognition

About the Železná cena A' Design Award

Zhu Xixi Dárková Krabička je vítězem Železné ceny A' Design Award, prestižního uznání udělovaného dobrým designům, které splňují profesní a průmyslové požadavky očekávané od dobře navržených výtvorů. Železní vítězové prokazují velké dovednosti, vysokou specializaci, odborné porozumění a tvůrčí kapacitu svých tvůrců. Očekává se, že Zhu Xixi Dárková Krabička bude vysoce ceněným, obdivovaným a oblíbeným výtvorem, který je praktický a inovativní. Tento design, který získal Železnou cenu A' Design Award, integruje osvědčené postupy odvětví a má kompetentní technické vlastnosti spojené s know-how a talentem. Zhu Xixi Dárková Krabička je vážen pro svou důkladnost a je navržen tak, aby poskytoval zlepšení kvality života, která pomáhají činit svět lepším místem.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 2022 is the Year of the Tiger in the Chinese lunar calendar. Most of the New Year's gifts are showing Chinese traditions, but the brand wants a high-end dim sum gift box that combines traditional Chinese culture and is young and fashionable. The designer used the similar pronunciation of "tiger" and "blessing" in Chinese to express "wu hu lin men" (Chinese idiom, New Year's blessing) with five tigers; boldly used orange and green to contrast colors to make the whole package more fashionable.
Dimensions & Packaging: 520*280*50mm。At the same time, there is a line drawing tiger picture in the box. People can color the tiger with their family members and friends to enhance the interaction between the characters and achieve the effect of emotional interaction. The painted picture can be permanently retained as a hanging painting.
Tags: zhuxixi、gift box for dim sum、gift box for the Year of the Tiger
Production Technology: Both the gift box and the inner box are printed on ordinary cardboard, and the three-dimensional embossing effect is made to highlight the realistic tiger graphic. It is worth mentioning that the designer deliberately designed the box to be a thin growing strip, and embedded the lid into the bottom box. Inside, just like a framed painting, the box can be used as a decorative painting, and the packaging has the opportunity for secondary use to reduce waste.
Design Challenge: The biggest challenge of this packaging is: not only let the older people feel the traditional atmosphere, but also let the young people feel fashionable, how to integrate traditional Chinese culture and fashion is the most important problem to be solved.
Research: After confirming the idea of using five tigers to express New Year's greetings, the designer consulted a lot of materials and found five tigers representing five different meanings from different regions of China, such as representing peace, good luck, guardianship, and happiness. , fortune. And re-drawing and coloring, not only retains the traditional form, but also fashion.
Inspiration: The most direct way to create a gift box for the Year of the Tiger is to use tiger graphics. The designer used five tigers to express "wu hu lin men" (Chinese idiom, often used for New Year wishes), using the similar pronunciation of "tiger" and "blessing" in Chinese. Idioms and graphics form a double New Year's greeting. At the same time, there is a tiger picture in the box that people can color together to enhance the emotional interaction between people.
Project Duration: The project is designed in November 2021 and will be sold in Wuhan, China in December 2021
Operation Flow: In the Chinese Year of the Tiger, the idiom "five blessings come to the door" composed of tiger patterns and five tigers gives the most direct double New Year's blessing. At the same time, the tiger paintings prepared for people in the box can be used for coloring, which can create emotional interaction between people and make the New Year atmosphere more intense.
Team Members: Designer ：Jin Zhang