The Pompadour Obal na parfém od Ivie China

Dílo The Pompadour Obal na parfém od designéra Ivie China je vysoce ceněným vítězem prestižní soutěže 2022 Zlatá cena A' Design Award v kategorii Design obalů.

ZlatoObaly· 2022

The Pompadour Obal na parfém

od Ivie China

Klient: Ivie

Držitel ocenění Zlatá cena A' Design Award v kategorii Obaly

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Barvy

Design

O designu The Pompadour Obal na parfém

Pompadour je design obalu na parfém inspirovaný klasickým anglickým holičstvím. Vnější krabice využívá šachovnicový vzor převzatý z podlah holičských salonů a kožená krabice se otevírá způsobem, který připomíná usednutí do holičského křesla. Flakon tvoří válec z čirého skla s vertikálními drážkami a při odšroubování lahvičky se otáčí červeno-bílo-modrá šroubovice. Tištěný list s patkovým písmem prezentuje informace o produktu ve stylu starých novin. Flakon obsahuje znovunaplnitelnou kapsli a vnější obal je vyroben z recyklovatelných materiálů.

Ocenění

O ocenění Zlatá cena A' Design Award

The Pompadour Obal na parfém je vítězem Zlaté ceny A' Design Award, nesmírně prestižního uznání udělovaného prvotřídním, úžasným a vynikajícím designům. Zlatí vítězové jsou mimořádně inovativní, vysoce vizionářské a oslnivě okouzlující výtvory, které odrážejí génia, moudrost a um svých designérů. Očekává se, že The Pompadour Obal na parfém bude vysoce oceňovaným, trendy udávajícím a monumentálním vynálezem, který přináší dosud nevídanou hodnotu. Tento design, který získal Zlatou cenu A' Design Award, je velkolepý, respektovaný projekt, který velmi prospívá a posouvá hranice umění, vědy, designu a technologií. The Pompadour Obal na parfém vyvolává silné pocity touhy, probouzí vášeň, podporuje kreativitu a fascinuje nás.

Za designem

Tiskový balíček

Údaje o autorech, členech týmu a technické detaily poskytnuté designérem.

Jedinečné vlastnosti: The Box – Have a seat on the barber chair.
Inspired by barbershop checkered floor opening leather box feels like seating on barber chair.

The Bottle – The memory of walking into the barber shop.
Inspired by the classic barber pole the Pompadour comes in a clear glass cylinder featuring vertical grooves and true to an actual barber pole the red and white and blue helix rotates as the bottle is unscrewed open.

The Sheet – Share today topic.
Designed as old style newspaper containing product information and profile. A serif font makes it feel authentic to an actual newspaper.
Rozměry a balení: Outter Box : Width 120mm x Depth 90mm x Height 250mm
Bottle : Width 55mm x Height 185mm
Sheet : Width 75mm x Height 120mm
Štítky: Ivie, Perfume, Cologne, Packaging Design, Design, Sustainable
Výrobní technologie: Sustainability is at the core of packaging design the glass cylinder bottle comes with a refillable capsule that can easily be removed and replaced and the outer packaging is made of recyclable materials.
Designová výzva: The brand owner wanted to launch a fragrance brand that will capture a niche market of professional white collars who only want to have the best for themselves.

Hence, we created a luxurious high end product with a discerning product name (Pompadour) that not only befits these connoisseurs but a product packaging (bottle and outerbox) that delivers a unique brand experience to our consumers.
Výzkum: The product is luxurious and sophisticated with a premium pricing. Hence the core target consumers are the sophisticated male white collars aged 35 and above, and currently based in Tier 1 cities in China. They continuously seek experiences that will help project them as being sophisticated and in the know.

From our research on this segment we found that this group of gentlemen like going to the barbershop to have their hair fixed.

Since the launch of The Pompadour into the market. The brand had received high publicity and attention from social KOLs and category product reviewers.

Multiple high end barbershops have also knocked on the brand owners door to seek collaboration with offers to display and feature the product within their retail store.
Inspirace: From the late 18th to mid 19th century the barbershop was not just a place for gentlemen to procure a haircut or a shave. It was a space where fraternities were formed. The Pompadour was envisioned to capture that unique experience of going to a classic English barbershop.

The Pompadour is the gentlemans pocket companion. It is a fragrance that reminds him of a time when men were afforded a luxurious den of sorts.
Doba trvání projektu: The project started in September 2020 in Shanghai, China and Finished in October 2021.
Provozní postup: Brand Owner: Provided a clear brief to the Agency with specific objectives and target audience that enabled a smooth collaborative process for the team to work efficiently within limited budget. Decision maker and budget controller to ensure that the packaging design met their objectives and aesthetic will appeal to the target audience.

Strategist: Conducted thorough research to understand the market and category to identify key insights that will inspire our designers and copywriter.

Designers and Copywriter: Provided product naming and unique design solutions that fully delivers against brand owner’s brief.

Engineering Team: led decisions on structure and materials. Was able to source for premium quality material that lived up to the product’s high end proposition and our designers vision despite limited budget.

Printer: Achieving these saturated colors and color accuracy on paperboard required extra cooperation between designers and printer.
Patenty: N/A
Členové týmu: Managing Director : Malcolm Zhu
Group Creative Director : Ryan Kam
Strategy Director : Angela Tao
Creative Director : Cao Jun
Head Of Copy : Benjamin Woo
Designer : Ivie's Design Team
Account Director : Hugh Shen
Business Director : Darren Wong
Studio Director : Lily Wu
Autoři fotografií: All photo credits to Ivie China