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Little Fairy Ilustrační série by Tingting Jing

Little Fairy Ilustrační série by Tingting Jing is a highly esteemed winner of the very prestigious 2022 Bronzová cena A' Design Award in Grafika Competition Category.


BronzGrafika· 2022

Little Fairy Ilustrační série

by Tingting Jing

Client: Northeastern University of China

Bronzová cena A' Design Award Winner in Grafika Category

Colors

The Design

About Little Fairy Ilustrační série

Text knihy: Malá víla je série ilustrací, které zosobňují květiny jako ženy oděné do čchi-pao, tradičních čínských šatů. Každá postava vychází ze studie charakteru a nálady spojené s danou květinou. Obrázky jsou vytvořeny pomocí počítačového vektorového softwaru. Každou scénu obklopuje rám, který připomíná okno a dodává obrazu pocit hloubky. Vzory po obou stranách rámu vycházejí z tradičních čínských motivů a jsou zobrazeny v basreliéfu. Série spojuje tradiční kulturu s moderním designem, aby zprostředkovala krásu čínského umění.

The Recognition

About the Bronzová cena A' Design Award

Little Fairy Ilustrační série je vítězem Bronzové ceny A' Design Award, vysoce prestižního uznání udělovaného vynikajícím designům, které se vyznačují kreativitou, vynalézavostí a bystrostí. Bronzoví vítězové jsou hojně zručné a nápadně kreativní artefakty, které dosvědčují rozsáhlé zkušenosti, představivost a vynalézavost svých designérů. Očekává se, že Little Fairy Ilustrační série bude vysoce ceněným, obdivovaným a milovaným předmětem, pozoruhodně profesionálním a inovativním. Tento design, který získal Bronzovou cenu A' Design Award, zahrnuje osvědčené postupy v umění, vědě, designu a technologiích a vyniká pozorností k detailu. Little Fairy Ilustrační série nádherně uspokojuje potřeby, dotýká se tužeb, okouzluje city a oslovuje zvědavost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This is a series of illustrations of flower fairies, which are presented in the form of Chinese traditional dress cheongsam through the personification of flowers, and then convey the beauty of Traditional Chinese culture
Dimensions & Packaging
Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size::1800mm (H) x 800mm (W), 300dpi, cmyk.
Tags
Flower fairy series, flowers, Cheongsam, Republic of China, illustrations, relief
Production Technology
The series of illustrations are drawn by illustrators using computer software. The use of computer design using a high level of relief technology from the production, showing the details of an exquisite illustration.
Design Challenge
How to match the tonality of different flowers with the human images in the design process is a process worthy of in-depth study. In the design, keywords are extracted from different flower images and feelings, and then the keywords are matched with human beings for redesign
Research
Flower fairy series of illustrations will be in the image of Chinese traditional cheongsam women personified image design. After studying the characters, feelings and styles represented by different flowers, the designer used computer vector rendering technology to draw a series of flower personification. The work simulates the form of ancient people in the window in the way of frame, creating a proper sense of space in the picture. Meanwhile, in pattern design, both sides of the frame are redesigned according to traditional Chinese patterns, and presented in bas-relief form. Through print and Internet dissemination, so that people can better understand the artistic beauty of traditional Chinese culture.
Inspiration
Inspiration comes from the combination of traditional culture and modern design. In today's rapidly developing era, traditional culture should also be updated. Based on the association of different tonality of flowers, and then design their anthropomorphic images, the picture can make more people know and be familiar with the beauty of Traditional Chinese culture
Project Duration
Little fairy launched in China 2022.
Operation Flow
The key is a strong impact that attracts the public, and a high aesthetic effect attracts people's aesthetic interest.
Team Members
Art direction: Huo Kai, designer: Jing Tingting
Image Credits
Image #1 : Illustration Huo kai&Jing Tingting, 2022.
Image #2 : Illustration Jing Tingting, 2022.
Image #3 : Illustration Jing Tingting, 2022.
Image #4 : Illustration Jing Tingting, 2022.
Image #5 : Illustration Jing Tingting, 2022.

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