Roundooze Chickpea Snack Primární funkce: Obal na svačinu by Salvita Bingelyte

Roundooze Chickpea Snack Primární funkce: Obal na svačinu by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2022 Bronzová cena A' Design Award in Design obalů Competition Category.

BronzObaly· 2022

Roundooze Chickpea Snack Primární funkce: Obal na svačinu

by Salvita Bingelyte

Client: Salvita Design

Bronzová cena A' Design Award Winner in Obaly Category

15,595
Verified Award Winner
Verify Award Status for #138713

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Roundooze Chickpea Snack Primární funkce: Obal na svačinu

Text knihy: Roundooze Chickpea Snack je design obalu pro pražený cizrn. Řada zahrnuje osm příchutí, šest sladkých a dvě slané. Sladké příchutě jsou prezentovány na černém pozadí a slané příchutě na šedém pozadí. Úsměv převzatý z loga Roundooze definuje vizuální styl. Každý sáček má vysekaná okénka ve tvaru očí a ústy, takže cizrna je vidět ještě před nákupem. Jednoduché fonty a málo barev udržují vzhled lehký a hravý. Každý sáček měří 145 mm na šířku a 210 mm na výšku.

The Recognition

About the Bronzová cena A' Design Award

Roundooze Chickpea Snack Primární funkce: Obal na svačinu je vítězem Bronzové ceny A' Design Award, vysoce prestižního uznání udělovaného vynikajícím designům, které se vyznačují kreativitou, vynalézavostí a bystrostí. Bronzoví vítězové jsou hojně zručné a nápadně kreativní artefakty, které dosvědčují rozsáhlé zkušenosti, představivost a vynalézavost svých designérů. Očekává se, že Roundooze Chickpea Snack Primární funkce: Obal na svačinu bude vysoce ceněným, obdivovaným a milovaným předmětem, pozoruhodně profesionálním a inovativním. Tento design, který získal Bronzovou cenu A' Design Award, zahrnuje osvědčené postupy v umění, vědě, designu a technologiích a vyniká pozorností k detailu. Roundooze Chickpea Snack Primární funkce: Obal na svačinu nádherně uspokojuje potřeby, dotýká se tužeb, okouzluje city a oslovuje zvědavost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A smile taken from the Roundooze logo is key to the packaging visual style. The adorable character is instantly heartwarming and creates a deeper emotional interest in the product. The pouches are characterized by see through windows that are shaped like eyes and a mouth. With a cute smiley face character on the front, it is possible to see the chickpeas before buying them and encourages consumers to get snacking. This promotes a fun and playful experience.
Dimensions & Packaging: Width 145 mm x Height 210 mm
Tags: Chickpeas, snack, healthy, packaging, design, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
Production Technology: The die cut windows give a promise of transparency, which earns customer trust. This helps transform the packaging into a friendly face that smiles at the consumer to convey a sense of happiness. The graphics on the back side of the pouch show the process of how the chickpeas, of extraordinary taste and texture, are transformed into Mediterranean style roasted chickpeas.
Design Challenge: The goal was to stand out on the store shelf amongst a wide variety of colourful snack packs and catch the eye of children and adults. Roundooze is an honest brand from Lithuania that aims to offer a healthier food option and bring positivity to the market.
Research: Roundooze brand is represented by cute smiles, conveying emotional communication on the shelf. This connects the brand with joy and healthy nutrition, building consumer confidence while maintaining a playful image.
Inspiration: These roasted chickpeas are gluten free and amazingly nutritious, full of protein, fiber, minerals and vitamins that will keep you energized all day long. Roundooze is a convenient and healthy snack alternative for both active children and busy adults. They are especially delicious because they are covered with a thin layer of flavouring that compliments, rather than competes, with the natural taste of the chickpeas.
Project Duration: Started in October 2021 and finished January 2022 in Vilnius, Lithuania.
Operation Flow: Eight chickpea packages were created for different flavours, six sweet and two savory. The black packaging reflects the highest quality mediterranean style roasted chickpeas, which are prepared in forty five days using unique technology. The gray packaging reflects the two savory styles, double roasted chickpeas and chickpeas with salt. Simple fonts and minimal colours on the packaging help give it a light hearted quality while still highlighting the exciting flavours within.
Image Credits: Erin Hope Stevens (Copywriter)