Abstract Illustrations Abstraktní Ilustrace Branding Design Kit by Nargiza Usmanova

Abstract Illustrations Abstraktní Ilustrace Branding Design Kit by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2022 Železná cena A' Design Award in Grafika Competition Category.

ŽelezoGrafika· 2022

Abstract Illustrations Abstraktní Ilustrace Branding Design Kit

by Nargiza Usmanova

Client: TELS Group

Železná cena A' Design Award Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #139164

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Colors

The Design

About Abstract Illustrations Abstraktní Ilustrace Branding Design Kit

Inspirací k vytvoření jedinečných ilustrací pro výroční značkovou stavebnici bylo dlouhodobé hledání jedinečného abstraktního stylu. Vytvořili jsme 10 různých formálních kompozic s dynamickými impulzivními liniemi v kontrastních paletách. Hlavním rozdílem v projektu je tvorba značkových konceptuálních ilustrací pro všechny promo produkty. Všechny ilustrace jsou ručně kreslené technikou kvaše. Koloristické formální kompozice v minimalistickém lineárním stylu pomáhají produktům vyniknout z řady jiných konkurenčních příkladů.

The Recognition

About the Železná cena A' Design Award

Abstract Illustrations Abstraktní Ilustrace Branding Design Kit je vítězem Železné ceny A' Design Award, prestižního uznání udělovaného dobrým designům, které splňují profesní a průmyslové požadavky očekávané od dobře navržených výtvorů. Železní vítězové prokazují velké dovednosti, vysokou specializaci, odborné porozumění a tvůrčí kapacitu svých tvůrců. Očekává se, že Abstract Illustrations Abstraktní Ilustrace Branding Design Kit bude vysoce ceněným, obdivovaným a oblíbeným výtvorem, který je praktický a inovativní. Tento design, který získal Železnou cenu A' Design Award, integruje osvědčené postupy odvětví a má kompetentní technické vlastnosti spojené s know-how a talentem. Abstract Illustrations Abstraktní Ilustrace Branding Design Kit je vážen pro svou důkladnost a je navržen tak, aby poskytoval zlepšení kvality života, která pomáhají činit svět lepším místem.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main difference in the project is the creation of branded abstract illustrations for all promo products. All illustrations are hand-drawn in the gouache technique. Coloristic formal compositions in a minimalist linear style help products stand out from a number of other competitive examples.
Dimensions & Packaging: The wall calendar, databook, personal organizer, greeting card, paper and fabric bags, brochures, folder, notes, pen kit.
Tags: Illustration, Promo, Calendar, Stationery, Greeting card, Bag, Folder, Notes, Company style
Production Technology: In 2020, the transportation company TELS continued to develop its success, which is confirmed by a constant increase in the volume of services and the business expansion from the company’s own funds. The company also pays much attention to issues that are not directly related to business. These company’s activities and initiatives are highly evaluated by reputable organizations and found their reflection in a new set of promo products based on the abstract illustration made by Nargiza Usmanova. Such basic human values as Mind, Energy, Creativity, Feelings, Time, and Path, are visualized and featured on calendars, datebooks, notebooks, folders, bags, leaflets, and other promotional materials of the company.
Design Challenge: The hardest part of the project was challenging to rich the unique style of abstract illustrations for the annual company kit. 10 formal compositions personifying all 10 virtues and principles of the company.
Research: The analysis of marketing communications and products was carried out among the main competitors of the company. The transport business is quite dynamic and in order to break the usual standards, we decided to create individual images that would meet the aspirations of the company. All visual solutions had to cover all the necessary needs of the company in marketing and communications, starting from print and promo, website and office interior design.
Inspiration: The inspiration to create individual illustrations for the annual branded kit was the long-term search for a unique abstract style. Were created 10 different formal compositions with smooth lines in contract palettes.
Project Duration: The branding kit was created in 2019 for all needs in the 2020 year.
Operation Flow: All promotional materials are used in the 11 corporate offices of the Tels Group in Europe.
Team Members: Illustrator and Graphic Designer - Nargiza Usmanova
Image Credits: Illustrator and Graphic Designer - Nargiza Usmanova