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About Puer Infografický plakát by Evan Chen

About Puer Infografický plakát by Evan Chen is a highly esteemed winner of the very prestigious 2026 Železná cena A' Design Award in Grafika Competition Category.


ŽelezoGrafika· 2026

About Puer Infografický plakát

by Evan Chen

Železná cena A' Design Award Winner in Grafika Category

Colors

The Design

About About Puer Infografický plakát

About Puer je sada infografických plakátů o čaji Pu'er, čaji zakořeněném v čínském regionu Jün-nan. Každý plakát má rozměry 500 x 700 milimetrů. Série představuje druhy čajovníku Pu'er, jeho ekologické vlastnosti, biodiverzitu a oblasti původu. Funkce čaje Pu'er jsou vysvětleny z biologického a chemického hlediska. Text, grafika, diagramy a ilustrace zjednodušují složitá data do přehledné struktury. Cílem je pomoci veřejnosti seznámit se se základy čaje a sdílet čínskou čajovou kulturu se širším publikem.

The Recognition

About the Železná cena A' Design Award

About Puer Infografický plakát je vítězem Železné ceny A' Design Award, prestižního uznání udělovaného dobrým designům, které splňují profesní a průmyslové požadavky očekávané od dobře navržených výtvorů. Železní vítězové prokazují velké dovednosti, vysokou specializaci, odborné porozumění a tvůrčí kapacitu svých tvůrců. Očekává se, že About Puer Infografický plakát bude vysoce ceněným, obdivovaným a oblíbeným výtvorem, který je praktický a inovativní. Tento design, který získal Železnou cenu A' Design Award, integruje osvědčené postupy odvětví a má kompetentní technické vlastnosti spojené s know-how a talentem. About Puer Infografický plakát je vážen pro svou důkladnost a je navržen tak, aby poskytoval zlepšení kvality života, která pomáhají činit svět lepším místem.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
China is the birthplace of the tea tree and was the first country to discover and utilize tea. Yunnan is the birthplace of the tea tree in the world, and most of the roots of all kinds of tea in the country and even in the world are in the Pu'er tea producing area in Yunnan. The information data of Pu'er tea is organized scientifically and disseminated effectively, so that the audience can read clearly and conveniently and get the content they want to know concisely and efficiently.
Dimensions & Packaging
Poster: 500mm*700mm
Tags
Infographic,logo,packaging,illustrations,graphics,aggs,
Production Technology
The design results of this paper enrich the design field of "Pu-erh tea" as the theme, together with tea products, tea brands, tea utensils and tea packaging, as a part of Chinese tea culture for cultural export to the world.
Design Challenge
Combing and screening information data and related knowledge of Pu-erh tea, forming a more complete information structure, simplifying complex information, and completing the study of information visualization design of Pu-erh tea with visual expressions such as text, graphics, charts and illustrations.
Research
The main objective of information design is to "transmit information with performance", which is a different development direction from the graphic design that advocates "fine artistic expression". We will sort out and filter the information data and related knowledge of Pu'er tea, form a more complete information structure, simplify the complex information, and complete the information visualization design research of Pu'er tea with visual expressions such as text, graphics, diagrams and illustrations.
Inspiration
The visualization design is based on the species of Pu'er tea tree, ecological characteristics, biodiversity and distribution of origin, while the evaluation is made from a professional perspective, and the functions and efficacy of Pu'er tea are explained from a biological and chemical perspective, and finally the political environment, economic exchanges, cultural activities and social life of ancient and modern times are formed into a more complete information visualization design content.
Project Duration
between 2019 and 2022, and fieldwork in Yunnan, with design drawings completed in Suzhou.
Operation Flow
To provide the public with an efficient and convenient way to learn the basics of tea and tea culture, to awaken people to the importance of learning, inheriting and promoting Chinese tea culture, and to enrich the forms of design based on the theme of "tea", together with tea products, tea brands, tea utensils and tea packaging, as part of Chinese tea culture, to export to the world.
Team Members
Evan Chen
Min Fang
Fan Zhang
Image Credits
Evan Chen

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