Zlato Obaly · 2023
Shguijiu Dian Obalový design lahve pro Baijiu
by Liang Chen
- Zlatá cena A' Design Award 2023 in Obaly
- CLIENT: Shanghai Guijiu Group Co., Limited.
- Estimated Number of Design Views: 44,302
- Verification code 3A246B9131 · Verify this award
Colors
About Shguijiu Dian Obalový design lahve pro Baijiu
Shguijiu Dian je obalový design pro luxusní dárkové Baijiu ze Šanghaje. Tvar je inspirován Šanghajskou věží, nejvyšší budovou Číny. Křišťálová lahev a zrcadlově lesklý kovový uzávěr působí jako jeden celek se spirálovitými křivkami a asymetrickým profilem. Vnější krabice je postříbřená a válcová, s nepravidelně zakřiveným povrchem. Vnější krabice měří 110 mm v průměru a 330 mm na výšku, lahev měří 80 mm v průměru a 300 mm na výšku. Obě části si lze ponechat a vystavit, což snižuje množství odpadu.
About the Zlatá cena A' Design Award
Shguijiu Dian Obalový design lahve pro Baijiu je vítězem Zlaté ceny A' Design Award, nesmírně prestižního uznání udělovaného prvotřídním, úžasným a vynikajícím designům. Zlatí vítězové jsou mimořádně inovativní, vysoce vizionářské a oslnivě okouzlující výtvory, které odrážejí génia, moudrost a um svých designérů. Očekává se, že Shguijiu Dian Obalový design lahve pro Baijiu bude vysoce oceňovaným, trendy udávajícím a monumentálním vynálezem, který přináší dosud nevídanou hodnotu. Tento design, který získal Zlatou cenu A' Design Award, je velkolepý, respektovaný projekt, který velmi prospívá a posouvá hranice umění, vědy, designu a technologií. Shguijiu Dian Obalový design lahve pro Baijiu vyvolává silné pocity touhy, probouzí vášeň, podporuje kreativitu a fascinuje nás.
Press Kit
- Unique Properties
- As a high-end gift Baijiu representing Shanghai in a theme of opening up the future, the creative design is enlightened by Shanghai Tower, the highest building in China and the third in the world, which reflects the international urban style and an urban spirit that transcends the future in both recognition and influence. The cross-domain and futuristic architectural aesthetics is applied on the appearance design, which is a boldly try and innovation in the traditional Chinese Baijiu industry, and could motivate more young people to come and try, highlighting its creative theme of the future.
- Dimensions & Packaging
- Outer box: diameter 110mm * height 330mm Bottle: diameter 80mm* height 300mm
- Tags
- Shanghai Tower, Chinese Baijiu, Packaging Design, Open up the future Limited edition,High-end Baijiu
- Production Technology
- It looks like an indivisible one while the crystal bottle matched with mirror-like metal cap, which featured in spiraling curves and asymmetric shape, full of a sense of future with infinite possibilities. It is also a product with the sense of hi-tech and art while the silver-plated packing box is designed in cylindrical shape with irregular curved surface which would produce undulating changes.
- Design Challenge
- The most difficult part is the facade of the packing. The senses of urban spirit, product positioning and the high-end gift are required to present in one product at the same time. The significant differences from the existing similar products are asked in bottle, packing box, material and process, as a result, it is a huge challenge and attempt in production.
- Research
- A landmark is often regarded as the symbol of a city or even the country. The product would be more approachable when it designed as the most famous and most influential building in Shanghai, which could promote the spread of brand and urban culture and reflect its positioning of internationalization and future development. At the first half of 2022, Shanghai was deeply suffered from COVID-19 and this product expressed the confidence in overcoming the epidemic and hope for a better future.
- Inspiration
- A landmark is often regarded as the symbol of a city or even the country, which could convey a stronger cultural value and spiritual belief. The creative design sources from Shanghai Tower, the highest building in China and the third one in the world, and also the symbol of Shanghai because of its extremely modern and futuristic shape with infinite possibilities.
- Project Duration
- The project began in Shanghai in September 2021 and the design will be completed in Shanghai in November 2021.
- Operation Flow
- Combination of the urban landmark building with product would naturally arouse the attention and emotional resonance of users, which could better integrate urban culture, sketch landscape, art exhibitions, commemorative activities and tourism visits to get wider dissemination and promotion. Both the outer box and the bottle could be displayed and presented as art and collection exhibits, reducing the discard and waste of materials.
- Image Credits
- Creative Director: Chen Liang
