Happy Petty Obal na krmivo pro domácí mazlíčky by Luo Heng

Happy Petty Obal na krmivo pro domácí mazlíčky by Luo Heng is a highly esteemed winner of the very prestigious 2023 Bronzová cena A' Design Award in Design obalů Competition Category.

BronzObaly· 2023

Happy Petty Obal na krmivo pro domácí mazlíčky

by Luo Heng

Client: Shenzhen Megacombine Technology Co., Ltd

Bronzová cena A' Design Award Winner in Obaly Category

13,176

Verified Award Winner

Verify Award Status for #144363

View at A' Design Award Press Release Award Badge

Colors

The Design

About Happy Petty Obal na krmivo pro domácí mazlíčky

Happy Petty je design obalu pro kočičí krmivo. Série využívá šest ilustrovaných postav, přičemž každá postava odpovídá jinému druhu kočičího krmiva. Oblečení, barvy a grafické prvky se u jednotlivých postav liší, takže každý obal má svou vlastní osobitou charakteristiku. Postavy jsou inspirovány postavami ze slavných obrazů a módními celebritami. Výrazné barvy jsou použity k upoutání pozornosti a k odklonu od tradičního designu obalů krmiva pro domácí mazlíčky. Cílem designu je vyjádřit soužití moderního člověka a jeho domácích mazlíčků.

The Recognition

About the Bronzová cena A' Design Award

Happy Petty Obal na krmivo pro domácí mazlíčky je vítězem Bronzové ceny A' Design Award, vysoce prestižního uznání udělovaného vynikajícím designům, které se vyznačují kreativitou, vynalézavostí a bystrostí. Bronzoví vítězové jsou hojně zručné a nápadně kreativní artefakty, které dosvědčují rozsáhlé zkušenosti, představivost a vynalézavost svých designérů. Očekává se, že Happy Petty Obal na krmivo pro domácí mazlíčky bude vysoce ceněným, obdivovaným a milovaným předmětem, pozoruhodně profesionálním a inovativním. Tento design, který získal Bronzovou cenu A' Design Award, zahrnuje osvědčené postupy v umění, vědě, designu a technologiích a vyniká pozorností k detailu. Happy Petty Obal na krmivo pro domácí mazlíčky nádherně uspokojuje potřeby, dotýká se tužeb, okouzluje city a oslovuje zvědavost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a kind of pet cat food that combines fashion figures and art. Through six unique character images to correspond different types of cat food, through different characters of cloths, colors, elements, reflecting highly personalized character images and product packaging, also to meet the needs of the female customers. Happy Petty creates a unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand.
Dimensions & Packaging: Width 200mm, Depth 300mm, Height 330mm, Weight 6.8kg
Tags: Cat Food, Pet, Happy Petty
Design Challenge: We hope to convey a concept of the coexistence of modern people and pets. Inspired by famous painting figures and fashion celebrities, we use bright colors to attract consumers' attention and break through the traditional pet packaging design.
We designed six unique characters of cat food to meet the diversity of cat-loving people's choice. Through the change of clothes, colors and elements of different characters, we can reflect the highly personalized characters and product packaging.
Research: This is a kind of pet cat food that combines fashion figures and art，unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand, and solves the needs of brand identification.
Pets bring us not only companionship, but also the source of happiness and healthy life. Therefore, the packaging design also wants to convey the concept of coexistence between modern people and pets.
Inspiration: More and more people regard pets as one of their family members, so they have higher and higher requirements for pet products. However, most of the pet packaging design in the market are very traditional. Therefore, we hope to use the creative idea of combining famous person and famous painting with pets to convey the concept of coexistence of people and pets through design.
Project Duration: The project started in Shenzhen in June 2021 and the design was completed in December 2022
Patents: Copyright：Shenzhen Megacombine Technology Co., Ltd
Team Members: Design Director
Luo Heng
Illustrator
Li Shuangshuang/ Xiao Liping
3D Designer
Wan Shiwei/Wang Zhangjian
Image Credits: Copyright：Shenzhen Megacombine Technology Co., Ltd