Qinshihuang Cpa Obal na pivo by China Resources Snow Breweries Ltd.

Qinshihuang Cpa Obal na pivo by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2023 Bronzová cena A' Design Award in Design obalů Competition Category.

BronzObaly· 2023

Qinshihuang Cpa Obal na pivo

by China Resources Snow Breweries Ltd.

Client: China Resources Snow Breweries

Bronzová cena A' Design Award Winner in Obaly Category

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Verified Award Winner
Verify Award Status for #144566

View at A' Design Award Press Release Award Badge

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The Design

About Qinshihuang Cpa Obal na pivo

Qinshihuang CPA je design obalu pro řemeslné pivo v kategorii China Pale Ale. Tvar lahve a hrdlo lahve využívají typické prvky dynastie Čchin a jejich forma připomíná nefritový pohár se vzory oblaků z období Čchin a Chan. Vlaječka kolem hrdla lahve označuje produkt jako průkopníka stylu China Pale Ale. Centrální znak v pečetním písmu, jednotném fontu dynastie Čchin, dodává designu tradiční a klasický vzhled. Design je vytvořen ve formě 315ml skleněné lahve a 550ml hliníkové plechovky.

The Recognition

About the Bronzová cena A' Design Award

Qinshihuang Cpa Obal na pivo je vítězem Bronzové ceny A' Design Award, vysoce prestižního uznání udělovaného vynikajícím designům, které se vyznačují kreativitou, vynalézavostí a bystrostí. Bronzoví vítězové jsou hojně zručné a nápadně kreativní artefakty, které dosvědčují rozsáhlé zkušenosti, představivost a vynalézavost svých designérů. Očekává se, že Qinshihuang Cpa Obal na pivo bude vysoce ceněným, obdivovaným a milovaným předmětem, pozoruhodně profesionálním a inovativním. Tento design, který získal Bronzovou cenu A' Design Award, zahrnuje osvědčené postupy v umění, vědě, designu a technologiích a vyniká pozorností k detailu. Qinshihuang Cpa Obal na pivo nádherně uspokojuje potřeby, dotýká se tužeb, okouzluje city a oslovuje zvědavost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design aims to interpret the pale ale full of Chinese characteristics. To highlight its cultural characteristics, the bottle shape and bottle neck are designed with typical elements in Qin dynasty. The flag round the bottle neck indicates that it pioneers the China Pale Ale category in the industry. The central seal character as the unified font in Qin dynasty leads to a traditional, classical style. Qinshihuang Cpa guides the industry towards the new trend of China pale ale.
Dimensions & Packaging: 315 ml bottle: 200 x 62 mm
550 ml can: 159.5 x 66 mm
Tags: CPA, Chinese traditional culture, packaging of beer, craft beer, elements of Qin Dynasty
Production Technology: aluminium can, glass bottle
Design Challenge: The challenge faced by us is that how to highlight the distinctiveness and superiority of the product through the packaging design. To achieve that, we integrate multiple elements of Qin Dynasty into a bottle of the modern style under the reinterpretation of Qinshihuang, thereby enabling users to experience the flavor and culture of China.
Research: IPA features top fermentation, highalcoholconcentration and strongsmellofhops, most of which adopts malt, hops and yeast from Britain as materials. Considering that, this CPA is brewed with basic materials full of Chinese characteristics, namely those Chinese crops widely planted in Qin Dynasty, so as to create a brand-new China Pale Ale style.
Inspiration: Ipa, namely India Pale Ale, is the most popular category of craft beer globally. Based on that, the design team conceived the concept of Cpa and designed this product, to provide craft beer lovers with a new option. As a pioneer in China Pale Ale, this craft beer is named after Qinshihuang, which aims to highlight its innovation in craft beer and to give a strong sense of cultural identity and confidence.
Project Duration: This product was designed and developed in February, 2020, in Beijing, and will be launched in January, 2023, in China.
Operation Flow: The bottle of Qinshihuang CPA shapes like jade goblet with cloud design in Qin and Han Dynasty, suggesting the product positioning and realizing a striking visual effect. Open the bottle cap to drink.
Team Members: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao