Low-Carbon Life Mobilní aplikace by CCB Fintech Co., Ltd.

Low-Carbon Life Mobilní aplikace by CCB Fintech Co., Ltd. is a highly esteemed winner of the very prestigious 2023 Bronzová cena A' Design Award in Udržitelný produkt Competition Category.

BronzUdržitelný produkt· 2023

Low-Carbon Life Mobilní aplikace

by CCB Fintech Co., Ltd.

Client: China Construction Bank Corporation

Bronzová cena A' Design Award Winner in Udržitelný produkt Category

30,274
Verified Award Winner
Verify Award Status for #144837

View at A' Design Award Press Release Award Badge

Colors

The Design

About Low-Carbon Life Mobilní aplikace

Nízkouhlíkový život je mobilní aplikace vytvořená k vysvětlení nízkouhlíkového způsobu života prostřednictvím interaktivních 3D scén. Aplikace využívá simulovanou realitu k zobrazení města zasaženého znečištěním. Uživatelé propojí svou skutečnou dopravní kartu a získávají zelenou energii výběrem ekologické dopravy a zapojením do každodenních aktivit na snižování emisí. Zelená energie se poté používá k výsadbě virtuálních stromů a zlepšení vzhledu scény a lze ji také vyměnit za dárky. Přehledné datové grafy prezentují dosažené výsledky. Cílem je jednoduchým a intuitivním způsobem vysvětlit pojmy uhlíkový vrchol a uhlíková neutralita.

The Recognition

About the Bronzová cena A' Design Award

Low-Carbon Life Mobilní aplikace je vítězem Bronzové ceny A' Design Award, vysoce prestižního uznání udělovaného vynikajícím designům, které se vyznačují kreativitou, vynalézavostí a bystrostí. Bronzoví vítězové jsou hojně zručné a nápadně kreativní artefakty, které dosvědčují rozsáhlé zkušenosti, představivost a vynalézavost svých designérů. Očekává se, že Low-Carbon Life Mobilní aplikace bude vysoce ceněným, obdivovaným a milovaným předmětem, pozoruhodně profesionálním a inovativním. Tento design, který získal Bronzovou cenu A' Design Award, zahrnuje osvědčené postupy v umění, vědě, designu a technologiích a vyniká pozorností k detailu. Low-Carbon Life Mobilní aplikace nádherně uspokojuje potřeby, dotýká se tužeb, okouzluje city a oslovuje zvědavost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Low-Carbon Life" is an application app that uses virtual reality 3D interactive scenes to create an easy to understand carbon peak, carbon neutralization and science popularization. With real life scenes as a reference, it builds an immersive experience that combines reality with reality, popularizes low-carbon environmental protection knowledge in an intuitive and easy to learn way, and guides users to participate in low-carbon environmental protection actions with friendly experience interaction.
Dimensions & Packaging: This design is made with Sketch. it is based on iPhone X(1125px x 2436px)
Tags: Environmental science popularization, Green travel, 3D scene, Simulation reality, Interactive games
Production Technology: 1. According to the environmental pollution problem, provide the building elements of urban pollution source, daily low-carbon tips, carbon reduction ranking, tree planting, etc. to create a carbon peak and carbon neutral scene with virtual game screen
2. Provide virtual online learning to practice low-carbon action, free from the constraints of real life time and place.
Design Challenge: How can users quickly and intuitively understand the relationship between environmental pollution and their personal life, and the sense of achievement of user participation. Based on the real life, the 3D simulated reality technology is used to build an immersive experience combining virtual reality with real life. At the same time, the game data is quantified with clear data charts to help green travel and reflect its own value.
Research: The launch of low-carbon life and low-carbon environmental protection 3D games has been favored by the majority of young people, forming a participation boom.Through the harmfulness of environmental pollution, help more people realize the importance of environmental protection and spontaneously participate in low-carbon environmental protection and green travel action;At the same time, through online tree planting and intuitive change of environment and other game links, users can truly feel the impact and significance of low-carbon travel on carbon neutralization and carbon peak, and contribute their own strength.
Inspiration: 1. Build virtual game scenes in the form of 3D models to popularize low-carbon environmental protection knowledge in an intuitive and easy-to-learn manner, so that users can learn carbon peak knowledge more easily and quickly.
2. Let users truly feel the impact and significance of low-carbon travel on carbon peak through environmental changes such as inclement weather such as sandstorms, and game links such as planting trees to change the environment
3. Based on real life, build an immersive exp
Project Duration: PROJECT DURATION AND LOCATION: The project was launched in Guangzhou in February 2020 and completed in February 2022.
Operation Flow: 1. Low carbon life uses simulated reality technology to provide users with 3D game scenes polluted by human activities. Users need to bind real-life travel cards to obtain green energy by taking green transport and participating in daily low-carbon emission reduction activities.
2. Users can upgrade and transform the game scene environment with green energy to realize low-carbon life; Users can take part in actions together and exchange green energy for real gifts.
Team Members: Designer: Wending Zuo
Designer: Hui Chen
Designer: Jinrong Zhu
Creative direction: Shusheng Liu