Jinlongquan Beer Dárková Krabička by Jin Zhang

Jinlongquan Beer Dárková Krabička by Jin Zhang is a highly esteemed winner of the very prestigious 2023 Bronzová cena A' Design Award in Design obalů Competition Category.

BronzObaly· 2023

Jinlongquan Beer Dárková Krabička

by Jin Zhang

Client: InBev jinlongquan beer (Hubei) Co., Ltd

Bronzová cena A' Design Award Winner in Obaly Category

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Verified Award Winner
Verify Award Status for #144964

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Colors

The Design

About Jinlongquan Beer Dárková Krabička

Tato dárková krabička využívá nejpopulárnější zobcovou flétnu v 80. letech minulého století jako prototyp stvoření, který mnoha lidem, včetně mladých lidí, připomene jejich vzpomínky a dosáhne dobré emocionální interakce. Designér k návrhu použil krabici z vlnité lepenky, což je praktické, ekologické a šetří náklady. Zároveň dovedně otevřel tři kulaté otvory na přední straně dárkové krabičky, kterými lze intuitivně vidět různé druhy pivních produktů uvnitř, čímž dosáhl třívrstvého designu emocí, ochrany životního prostředí a funkce.

The Recognition

About the Bronzová cena A' Design Award

Jinlongquan Beer Dárková Krabička je vítězem Bronzové ceny A' Design Award, vysoce prestižního uznání udělovaného vynikajícím designům, které se vyznačují kreativitou, vynalézavostí a bystrostí. Bronzoví vítězové jsou hojně zručné a nápadně kreativní artefakty, které dosvědčují rozsáhlé zkušenosti, představivost a vynalézavost svých designérů. Očekává se, že Jinlongquan Beer Dárková Krabička bude vysoce ceněným, obdivovaným a milovaným předmětem, pozoruhodně profesionálním a inovativním. Tento design, který získal Bronzovou cenu A' Design Award, zahrnuje osvědčené postupy v umění, vědě, designu a technologiích a vyniká pozorností k detailu. Jinlongquan Beer Dárková Krabička nádherně uspokojuje potřeby, dotýká se tužeb, okouzluje city a oslovuje zvědavost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Jinlongquan Beer has a history of more than 40 years in China. It has been liked by people since 1977. This gift box is designed to give back consumers' love for Jinlongquan for so many years. Therefore, it uses the most popular tape recorder model in the 1980s as the creation prototype. With this image, it creates a silent classic sound to convey the brand's position in consumers' hearts, and convey the idea that beer brings unlimited fun to people.
Dimensions & Packaging: Width 370mm x Depth 70mm x Height 310mm
Tags: Jinlongquan Beer, Gift Box, Jin Zhang, Wuhan SANBU, Packing Design, China
Production Technology: Although this is a gift box, in order to avoid excessive packaging, the designer only used corrugated boxes to achieve this, which is practical and environmentally friendly and saves the brand money. At the same time, taking advantage of the modeling characteristics of the tape recorder, three circular holes were opened on the basis of not damaging the integrity, so that consumers can clearly see several different types of beer products in the gift box from the outside, achieving the dual protection of brand culture and function.
Design Challenge: The biggest challenge of this gift box is to control the production cost, but the designer perfectly solved it through creative modeling, and the corrugated box is also very environmentally friendly. Another challenge lies in the internal fixed structure. The designer gave up the simple but not environmentally friendly foam and solved it by blocking the product through the opening of the carton, so that the whole gift box can reach the most environmentally friendly state.
Research: When doing this design, the designer started to study the brand development process and found out several important nodes of the brand development. He used the most popular recorder in the brand's initial years as the creation prototype, which not only demonstrated the long history of the brand, but also had emotional interaction with consumers. He also used the important year of the brand on the FM number of the recorder, and used this natural way to integrate the brand into the design.
Inspiration: The inspiration for this design comes from the starting year of the brand. The 1980s was a very interesting time. At that time, the most popular way for young people was to carry a recorder, dance and sing in bell bottoms, and be very happy. This is exactly the pleasant feeling that beer can bring to people. From the physical and spiritual aspects of the brand, it is very consistent.
Project Duration: The project will start in Wuhan, China in June 2022, be completed in Wuhan, China in July 2022, and be exhibited in Hubei, China in September 2022.
Operation Flow: This gift box uses the most popular recorder in the 1980s as the creation prototype, which will remind many people of their memories. In the current trend of retro, many young people also like this retro design, so it can cover a very wide range of consumers' ages. Emotional interaction is the interaction that can bring consumers the greatest memory point, and will bring better brand goodwill to the brand.
Patents: The intellectual property/patents/copyrights belongs to InBev Jinlongquan Beer