New Year's Red Envelopes Novoroční červené obálky by CCB Fintech Co., Ltd.

New Year's Red Envelopes Novoroční červené obálky by CCB Fintech Co., Ltd. is a highly esteemed winner of the very prestigious 2023 Železná cena A' Design Award in Design obalů Competition Category.

ŽelezoObaly· 2023

New Year's Red Envelopes Novoroční červené obálky

by CCB Fintech Co., Ltd.

Client: China Construction Bank Corporation

Železná cena A' Design Award Winner in Obaly Category

12,188

Verified Award Winner

Verify Award Status for #144972

View at A' Design Award Press Release Award Badge

Colors

The Design

About New Year's Red Envelopes Novoroční červené obálky

Novoroční červené obálky jsou sadou tří designů červených obálek vytvořených pro čínský Nový rok. Červená obálka je tradičním čínským darem používaným k oslavě předvečera Nového roku a termín Li Shi v sobě nese význam příznivých věcí a štěstí. Každý design vychází z tradičního pozdravu: prosperující ryba, příznivý mandarinka a tykev jako symbol štěstí. Grafika vychází z tvaru starověkých čínských mincí a spojuje tento tvar s každým symbolem pomocí jednoduchých teček, linií a ploch. Každá obálka měří 180 krát 90 milimetrů.

The Recognition

About the Železná cena A' Design Award

New Year's Red Envelopes Novoroční červené obálky je vítězem Železné ceny A' Design Award, prestižního uznání udělovaného dobrým designům, které splňují profesní a průmyslové požadavky očekávané od dobře navržených výtvorů. Železní vítězové prokazují velké dovednosti, vysokou specializaci, odborné porozumění a tvůrčí kapacitu svých tvůrců. Očekává se, že New Year's Red Envelopes Novoroční červené obálky bude vysoce ceněným, obdivovaným a oblíbeným výtvorem, který je praktický a inovativní. Tento design, který získal Železnou cenu A' Design Award, integruje osvědčené postupy odvětví a má kompetentní technické vlastnosti spojené s know-how a talentem. New Year's Red Envelopes Novoroční červené obálky je vážen pro svou důkladnost a je navržen tak, aby poskytoval zlepšení kvality života, která pomáhají činit svět lepším místem.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The New Year's theme "Lishifeng" is a set of three.
It is a traditional Chinese custom to celebrate New Year's Eve. "Li Shi" is also known as "auspicious things" or "promoting wealth", whichever means auspicious and good luck. The packaging design of the red envelopes is based on three special themed red packets created with the theme of three New Year's greetings (prosperous fish, auspicious tangerine).
Dimensions & Packaging: Specifications: electronic image format
Size: 180 * 90mm
Tags: Red envelopes, New Year's, Chinese, auspicious, luck
Production Technology: 1. Background check and research
2. Identify creative concepts and think about creative points
3. Compose and sketch
4. Complete the creation through computer design software
Design Challenge: 1.Have fish every year, that is, auspicious fish, which is a homonym of "Be rich and abundant every year". It is one of the most representative languages of traditional Chinese auspicious prayers. It means to live a rich life and have surplus wealth and food every year.
The graphic design extracts the elements of traditional Chinese "ancient coins" and ingeniously combines "fish". The coin is represented by lines, making it like a coin and a ripple in the water at the same time.
2.Daju Dali, that is auspicious tangerine is the homonym of "Da Ji Dali", which means auspicious and lucky. It is one of the most representative languages of traditional Chinese auspicious prayers. People buy Chinese New Year tangerines all the time. I hope that the whole year will be auspicious and all the best. And tangerines are all golden yellow, which is also endowed by people with the meaning of wealth.
The graphic design extracts the elements of traditional Chinese "ancient coins" and ingeniously combines "tangerines". Presented in a simple and modern form, it will bless people with an auspicious and prosperous year.
3.Fortune-bringing is one of the most representative languages of traditional Chinese auspicious blessings. In ancient times, it was mostly used for social interaction, and now it refers to attracting wealth and making a fortune.
The graphic design extracts the elements of traditional Chinese "ancient coins" and combines with "gourd". Through the expression of lines, the two intersecting coins form a gourd shape, which is also an "8" shape. The gourd means to gather wealth, "8" is homophonic "fa", which means make fortune, and the meaning of making a fortune fits the theme.
Research: It is a traditional Chinese custom to celebrate New Year's Eve. "Li Shi" is also known as "auspicious things" or "promoting wealth", whichever means auspicious and good luck. it is based on three special themed red packets created with the theme of New Year's greetings.
Inspiration: The graphic design is mainly designed by extracting the traditional Chinese elements "ancient coins" and combining the meaning of blessing theme. The form of expression is ingenious, and it is presented through the use of modern minimalist design techniques of dots, lines and surfaces. The festive, auspicious and rich traditional culture of red envelopes is presented in a modern design style, which confirms the regeneration and understanding of ancient Chinese culture in this era.
Project Duration: The project started in March 2022 in Guangzhou and finished in May 2022 in Guangzhou
Team Members: Chen Lei,Shusheng Liu