Custom Hoodies Logo by Marko Maciev is a highly esteemed winner of the very prestigious 2023 Bronzová cena A' Design Award in Grafika Competition Category.

BronzGrafika· 2023

Custom Hoodies Logo

by Marko Maciev

Client: UMA Network Ltd

Bronzová cena A' Design Award Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Custom Hoodies Logo

Custom Hoodies je webový portál Desktop to Garment, kde jsou obrázky aplikovány na mikiny s kapucí a vytištěny. Logo je stylizací uvázané šňůrky na mikině vytvořené jako symbol superhrdiny Červené Karkulky přátelské pomocí šablony a graffiti, pokud jím dnes byla, poletující kolem a hledat velkého zlého vlka. Snaží se vyzařovat rebelskou atmosféru a optimistickou energii pouliční módní značky, která funguje jako podznačka, na jejímž vrcholu si mohou uživatelé webového portálu vybudovat svůj vlastní příběh.

The Recognition

About the Bronzová cena A' Design Award

Custom Hoodies Logo je vítězem Bronzové ceny A' Design Award, vysoce prestižního uznání udělovaného vynikajícím designům, které se vyznačují kreativitou, vynalézavostí a bystrostí. Bronzoví vítězové jsou hojně zručné a nápadně kreativní artefakty, které dosvědčují rozsáhlé zkušenosti, představivost a vynalézavost svých designérů. Očekává se, že Custom Hoodies Logo bude vysoce ceněným, obdivovaným a milovaným předmětem, pozoruhodně profesionálním a inovativním. Tento design, který získal Bronzovou cenu A' Design Award, zahrnuje osvědčené postupy v umění, vědě, designu a technologiích a vyniká pozorností k detailu. Custom Hoodies Logo nádherně uspokojuje potřeby, dotýká se tužeb, okouzluje city a oslovuje zvědavost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo is a stylization of a tied string on a hoodie done as a stencil-graffiti friendly Little Red Riding Hood superhero symbol, if she was one today, flying around looking for a big, bad wolf. It is attempting to emit a rebellious vibe and an upbeat energy of the street fashion brand, acting as a sub-brand on top of which the users of the web-portal can build their own story.
Tags: Logos, Symbols, Corporate Identity, Logotypes
Design Challenge: In this project, the first challenge was to give a compelling and relatable story to the symbol. Since research went in two ways, the second challenge was to make those two directions meet organically without losing any bit of the value of either one.
Research: The research presented insights into the cultural significance that a hoodie is a symbol of. Not just on a functional level worn for a physical activity or as a leisurely garment of convenience, but as a certain lifestyle representative. Custom Hoodies is exactly that, plugging in into these values, promoting freedom of expression, personal stories and bold values.
Inspiration: Custom Hoodies is a Desktop-2-Garment web portal where images are applied to hoodies and printed. Hoodie have a history and various cultural meanings. In a modern sense, it is related to street culture, and in traditional to tales. This is why logo is grounded in films that popularized hoodies like Rocky, but at the same time in stories like Little Red Riding Hood. It is a semiotic hybrid fueled by these diversities converged into a a modern package, triggering people to create their own stories
Project Duration: 2 weeks, Hong Kong SAR
Operation Flow: The simple-heavy logo design strives to be immediately impactful for the targeted users and to directly associate the visual identity with the service provided. It encourages people to unleash their inner street-artist and put their stories out to the world with Custom Hoodies.
Patents: UMA Network Limited
Image Credits: UMA Network Limited