Yep Obal pro kolagenový produkt by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Zlatá cena A' Design Award in Design obalů Competition Category.
ZlatoObaly· 2023
Yep Obal pro kolagenový produkt
by Tiger Pan
Client: By-Health Co., Ltd.
Zlatá cena A' Design Award Winner in Obaly Category
- 45,115
- Verified Award Winner
- Verify Award Status for #145414
The Design
About Yep Obal pro kolagenový produkt
Yep je obal navržený pro pitný kolagenový produkt. Vnější krabice má trojúhelníkový tvar, zvolený tak, aby evokoval stabilitu a sílu. Krabice je vyrobena z papírové drti, recyklovatelného materiálu, a vnější krabice měří 170 mm × 100 mm × 186 mm. Uvnitř je pitný kolagen uložen ve skleněné lahvičce. Etiketa je potištěna transparentní fólií, která dodává vlhký a svěží vzhled. Růžové logo vyjadřuje mládí a vitalitu. Přehledné uspořádání informací a jednotný systém celé řady pomáhají kupujícím rozpoznat produkt už z dálky.
The Recognition
About the Zlatá cena A' Design Award
Yep Obal pro kolagenový produkt je vítězem Zlaté ceny A' Design Award, nesmírně prestižního uznání udělovaného prvotřídním, úžasným a vynikajícím designům. Zlatí vítězové jsou mimořádně inovativní, vysoce vizionářské a oslnivě okouzlující výtvory, které odrážejí génia, moudrost a um svých designérů. Očekává se, že Yep Obal pro kolagenový produkt bude vysoce oceňovaným, trendy udávajícím a monumentálním vynálezem, který přináší dosud nevídanou hodnotu. Tento design, který získal Zlatou cenu A' Design Award, je velkolepý, respektovaný projekt, který velmi prospívá a posouvá hranice umění, vědy, designu a technologií. Yep Obal pro kolagenový produkt vyvolává silné pocity touhy, probouzí vášeň, podporuje kreativitu a fascinuje nás.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- According to the brand owner, the brand is messy and disorderly, hoping to change the whole brand image for the best-selling brand Yes. The shape of the outer box is a triangle, which means the stability and strong strength of the product and consumer women. The pink and elastic logo conveys the touch of youth and vitality. In general, the new brand will bring Yes into the modern aesthetic society.
- Dimensions & Packaging
- Box, 170mm x100mm x186mm
Bottle, 90mm x30mm - Tags
- collagen, pink, package, health, health products, Tiger Pan
- Production Technology
- A special recyclable material called paper pulp is used to made the box. Inside it, drinkable collagen is contained in glass bottle. An iconic collagen is printed on the label with the special transparent foil, which endows the label with a sense of moist and vigor on skin.
- Design Challenge
- They are fashionable and powerful in different ways and yet they also remain flexible and tenacious. So the brand is upgraded to echo with them.
- Research
- Byhealth is Chinese top 1 brand for health product. Yep is their specialized brand for collagen products for about 10 years. The brand system is, however, according to the brand owner, messy and disordered. We are commissioned to change the whole branding image for the well-sold brand Yep.
- Inspiration
- The inspiration comes from all different women figure from life. They keep an open heart and young mentality. They are fashionable and powerful in different ways and yet they also remain flexible and tenacious. So the brand is upgraded to echo with them.
- Project Duration
- The project lasts 3 months, designed in Shenzhen.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes.
- Team Members
- Chief Designer: Tiger Pan
Illustrator: Ping Yi
Technical Support: Zhangkun Xie
Image Editing: Juanjuan Wu
Project Manager: Hua You - Image Credits
- Tiger Pan
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