Dukang Liquor Obalový design lahve na lihovinu by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Stříbrná cena A' Design Award in Design obalů Competition Category.
StříbroObaly· 2023
Dukang Liquor Obalový design lahve na lihovinu
by Tiger Pan
Client: Luoyang Dukang Wine Group Co., Ltd
Stříbrná cena A' Design Award Winner in Obaly Category
- 32,379
- Verified Award Winner
- Verify Award Status for #145418
The Design
About Dukang Liquor Obalový design lahve na lihovinu
Dukang Liquor je obalový design pro čínskou pálenku baijiu. Lahev je od shora dolů tvarována tak, aby vytvářela abstraktní profil Cao Caa, historického vojenského stratéga a básníka, jehož verše daly značce jméno. Uzávěr připomíná pokrývku hlavy úředníků z období po dynastii Chan a tělo lahve je vyřezáváno do podoby roucha, což zároveň zajišťuje pevný úchop. Namísto keramiky, běžné u podobných značek, je použito sklo, díky čemuž povrch získává lesk a texturu. Vnější krabice je zdobena vektorovou malbou Luo-jangu, starobylého hlavního města.
The Recognition
About the Stříbrná cena A' Design Award
Dukang Liquor Obalový design lahve na lihovinu je vítězem Stříbrné ceny A' Design Award, mimořádně prestižního uznání udělovaného designům nejvyšší kvality, nádherným a působivým. Stříbrní vítězové jsou nesmírně brilantní a mimořádně kreativní díla, která dokládají vynikající odbornost, talent a bystrost svých designérů. Očekává se, že Dukang Liquor Obalový design lahve na lihovinu bude nádherným, reprezentativním dílem, pozoruhodně profesionálním a hluboce inovativním. Tento design, který získal Stříbrnou cenu A' Design Award, je vysoce pozoruhodný, obdivovaný vynález, který prospívá a posouvá hranice umění, vědy, designu a technologií. Dukang Liquor Obalový design lahve na lihovinu je výtvor, kterému mnozí závidí, který vyvolává touhy, přináší pozitivní pocity a vzněcuje úžas a údiv.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It is said that Du Kang is the first Chinese winemaker in history, so it widely refers to Chinese Baijiu. To use an exchange story to reflect this bottle of Baijiu, the whole bottle is shaped from top to bottom to form a historical figure, Cao Cao. The outside of the box is decorated with a vector painting of the ancient capital Luoyang, also the city of the brand owner.
- Dimensions & Packaging
- Bottle size: 294mm x 88mm
- Tags
- Chinese Baijiu, wine, Bottle, High End, Tiger Pan
- Production Technology
- The glass material will differentiate the wine from its competitive brands, which are usually packed in ceramics. Bottled in glass, the gloss and texture are upgraded on the surface.
- Design Challenge
- The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding. Outer of the box is decorated with a vector painting of the ancient capital of Luoyang, which is now also the brand owner’s city. As a socializing media, Dukang Baijiu is bringing back a part of history and telling it in a modern visual language.
- Research
- The new packaging design bings the ancient culture of Chinese wine into modern people, and hopes to communicate with the world.
- Inspiration
- The inspiration comes from the name of the brand Dukang. It is from a line of the poet, Cao Cao from Three Kingdoms. He was a great and vital millitary strategist in history, still admired by many in modern society. The bottle is shaped into an abstract profile of him.The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding.
- Project Duration
- The project lasts 4 month, designed in Shenzhen.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Patents
- Tiger Pan
- Team Members
- Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Illustration: Jing Lee
Technical Direction: Zhangkun Xie
Project Manager: Hua You - Image Credits
- Tiger Pan
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