Zhong Yuan No. 1 Obal na čaj by Tiger Pan

Zhong Yuan No. 1 Obal na čaj by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Stříbrná cena A' Design Award in Design obalů Competition Category.

StříbroObaly· 2023

Zhong Yuan No. 1 Obal na čaj

by Tiger Pan

Client: Xinyang Wenxin Tea Co., Ltd

Stříbrná cena A' Design Award Winner in Obaly Category

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Verified Award Winner
Verify Award Status for #145467

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The Design

About Zhong Yuan No. 1 Obal na čaj

Zhong Yuan No. 1 je obalový design pro čaj Maojian, tradiční čínský čaj pěstovaný na terasovitých polích. Protože chuť tohoto čaje je lehká a jemná, je obal navržen v decentním a rafinovaném stylu. Plechovka na čaj je vyrobena z pocínovaného plechu s embosováním a zlatou ražbou, přičemž jsou kombinovány matné a lakované povrchové úpravy. Tvar plechovky s víčkem připomíná sběračku čaje s kloboukem na hlavě. Vnější krabice je vyrobena ze zakázkového papíru a uzavírá se tvarovaným páskem inspirovaným okenními rámy starých domů pěstitelů čaje. Pásek zdobí skutečné čajové lístky.

The Recognition

About the Stříbrná cena A' Design Award

Zhong Yuan No. 1 Obal na čaj je vítězem Stříbrné ceny A' Design Award, mimořádně prestižního uznání udělovaného designům nejvyšší kvality, nádherným a působivým. Stříbrní vítězové jsou nesmírně brilantní a mimořádně kreativní díla, která dokládají vynikající odbornost, talent a bystrost svých designérů. Očekává se, že Zhong Yuan No. 1 Obal na čaj bude nádherným, reprezentativním dílem, pozoruhodně profesionálním a hluboce inovativním. Tento design, který získal Stříbrnou cenu A' Design Award, je vysoce pozoruhodný, obdivovaný vynález, který prospívá a posouvá hranice umění, vědy, designu a technologií. Zhong Yuan No. 1 Obal na čaj je výtvor, kterému mnozí závidí, který vyvolává touhy, přináší pozitivní pocity a vzněcuje úžas a údiv.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Chinese traditional aesthetic of shaping a tea can. The bottle is shaped into an abstraction of capped tea-picker in a geometric way. All leaves are picked and cooked by their hands so the tea comes with their body's warmth or temperature. The outer box is locked by a shaped original mountain, telling consumers that tea is the best and of purity.
Dimensions & Packaging: Jar size: 83mm x 123mm
Box size: 300mm x 130mm x 155mm
Tags: tea, maojian tea, Chinese tea, Temple of Heaven, Tiger Pan
Production Technology: The tea can is made of tinplate, embossed and gold-stamped. The matte and varnish touch is combined and a sense of delicacy is given out. The outer box is made of customized paper and it comes with the idea of less is more. The belt, however, is made with exquisite embossment and stamping of the major icon, Central Land No.1. A simple box with a fine belt, is mixed to lower the psychological pressure on buyers when consuming the product. Yet, it still is a high-end but well-finished product.
Design Challenge: Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brand's name shown, which is decorated with the actual leaves of the tea. The exquisite techniques also helps to bring a sense of quality of the tea.
Research: As the tea grows in terraced fields and its flavor is lighter and milder than usual tea, the package is made into a more implicative and sophisticated one.
Inspiration: The inspiration comes from the tea and its growing land, which is natural and an eyeful of green. Another factor inspiring the team is the traditional ancient budding aesthetics.With the hat like cap, the can is just like a tea picking farmer.Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brands name shown, which is decorated with the actual leaves of the tea.
Project Duration: The project lasts 4 month, designed in Shenzhen
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patents: Tiger Pan
Team Members: Creative Director: Tiger Pan
Graphic Design: Longfei Xiao
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You
Image Credits: Tiger Pan