Yunnan Baiyao Obal na dětskou zubní pastu by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Bronzová cena A' Design Award in Design obalů Competition Category.
BronzObaly· 2023
Yunnan Baiyao Obal na dětskou zubní pastu
by Tiger Pan
Client: Yunnanbaiyaogroup Co., Ltd
Bronzová cena A' Design Award Winner in Obaly Category
- 20,110
- Verified Award Winner
- Verify Award Status for #145832
The Design
About Yunnan Baiyao Obal na dětskou zubní pastu
Yunnan Baiyao je design obalu pro řadu dětských zubních past. Postavička značky je obláček, inspirovaný názvem značky, kde „yun“ znamená mrak. Postavička se objevuje s různými výrazy obličeje, které naznačují různý věk. Ilustrace jsou nakresleny ve stylu dětské malby, aby upoutaly pozornost matek na regálech. Krabičky jsou vhodné jak pro horizontální, tak vertikální umístění na regálech, přičemž krabičky s jahodovým motivem se spojují do většího obrazu jahody. Obal je vyroben z PLA, který se rozloží za dva až deset měsíců.
The Recognition
About the Bronzová cena A' Design Award
Yunnan Baiyao Obal na dětskou zubní pastu je vítězem Bronzové ceny A' Design Award, vysoce prestižního uznání udělovaného vynikajícím designům, které se vyznačují kreativitou, vynalézavostí a bystrostí. Bronzoví vítězové jsou hojně zručné a nápadně kreativní artefakty, které dosvědčují rozsáhlé zkušenosti, představivost a vynalézavost svých designérů. Očekává se, že Yunnan Baiyao Obal na dětskou zubní pastu bude vysoce ceněným, obdivovaným a milovaným předmětem, pozoruhodně profesionálním a inovativním. Tento design, který získal Bronzovou cenu A' Design Award, zahrnuje osvědčené postupy v umění, vědě, designu a technologiích a vyniká pozorností k detailu. Yunnan Baiyao Obal na dětskou zubní pastu nádherně uspokojuje potřeby, dotýká se tužeb, okouzluje city a oslovuje zvědavost.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The IP character is modeled as Baby Cloud, which is inspired by the brand name (yun means cloud). It is personalized and has different facial expressions, which means different ages. The illustrations were made into children's painting style, hoping to attract the attention of mothers on the shelf. The packaging meets the requirements of horizontal and vertical shelf placement. The strawberry toothpaste box design can be assembled into larger strawberry graphic symbols to form a more intuitive communication
- Dimensions & Packaging
- Width 46mm x Depth 39mm x Height 159mm
- Tags
- toothpaste, kids toothpaste, kids, cloud, Tiger Pan
- Production Technology
- The packaging is made of PLA polylactic acid material in batches, and the degradation time is as short as 2-10 months. This provided promising experimental results for packaging innovations for the same type of products.
- Design Challenge
- This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms.
- Research
- This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms. The ip figure is shaped into a baby cloud, which is inspired by the name of the brand (Yun means cloud). It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
- Inspiration
- The inspiration is from the name for the brand, where Yun means cloud. And another inspiration is kids hand drawings. It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
- Project Duration
- The project lasts 2 months, designed in Shenzhen
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive ip figure, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Team Members
- Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Hua You - Image Credits
- Tiger Pan
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