Victor Weiss Vizuální identita by Victor Weiss

Victor Weiss Vizuální identita by Victor Weiss is a highly esteemed winner of the very prestigious 2023 Bronzová cena A' Design Award in Grafika Competition Category.

BronzGrafika· 2023

Victor Weiss Vizuální identita

by Victor Weiss

Client: Victor Weiss

Bronzová cena A' Design Award Winner in Grafika Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Victor Weiss Vizuální identita

Victor Weiss je vizuální identita vytvořená pro designové studio. Logo je monogram spojující písmena V a W v obrysovém stylu patkového písma. Značkový vzor vznikl tak, že písmena sloganu Be Exclusive byla rozmístěna v organickém, téměř náhodném uspořádání, kombinujícím obrysová a plná písmena. Tištěné materiály zahrnují vizitky a poštovní zásilky na černém papíře, vyrobené knihtiskem s horkým ražením a zapečetěné voskovou pečetí. Identita byla vytvořena tak, aby vyjadřovala sofistikovanost a exkluzivitu.

The Recognition

About the Bronzová cena A' Design Award

Victor Weiss Vizuální identita je vítězem Bronzové ceny A' Design Award, vysoce prestižního uznání udělovaného vynikajícím designům, které se vyznačují kreativitou, vynalézavostí a bystrostí. Bronzoví vítězové jsou hojně zručné a nápadně kreativní artefakty, které dosvědčují rozsáhlé zkušenosti, představivost a vynalézavost svých designérů. Očekává se, že Victor Weiss Vizuální identita bude vysoce ceněným, obdivovaným a milovaným předmětem, pozoruhodně profesionálním a inovativním. Tento design, který získal Bronzovou cenu A' Design Award, zahrnuje osvědčené postupy v umění, vědě, designu a technologiích a vyniká pozorností k detailu. Victor Weiss Vizuální identita nádherně uspokojuje potřeby, dotýká se tužeb, okouzluje city a oslovuje zvědavost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand identity was developed to inspire a high level of sophistication. Most of the studios projects are somewhat related to elegant, high class projects. The logo is a monogram with the combination of the letters V and W in a classy serif outlined fashion. The brand pattern was created by taking the letters of the slogan design "Be Exclusive." and spreading them out in a organic, almost random order. Playing with outlined and filled out properties.
Dimensions & Packaging: Business Card
Format 8.5 x 5cm
2x0 colors, printed in letterpress
+ 1x0 colors, hot stamping
Paper (Pop Set Black, 650g/m2)
Printing (2x0 colors, letterpress + 1x0 colors, hot stamping)

Wax seal
custom signet + wax sticks
1 wax stick
Handling and closing with wax + black envelope

Postal
format 23.5 x 17.1cm
1x0 colors, printed in letterpress
Paper (Pop Set Black, 360g/m2)
Envelope | Paper (Pop Set Black, 180g/m2)

Printed in the letterpress system with platinum model machines (platten press), German manufacture, 1945.
Tags: Branding, Visual Identity, Exclusive, VictorWeiss, Graphic Design, Letterpress, Fine Printing, Elegant, Classy, High End, Logo, Monogram, Minimalism,
Design Challenge: How to standout in a world with millions of other design studios and designers? One word, exclusivity. To create a brand that people would be excited to work with, clients will feel that they are "lucky" to engage with. A company that hand-picks its projects, and maintains a incredible high level standard portfolio. The most complex task of the project was to express this visually. But with a combination of black, white, gold, fancy textures, custom fonts, a powerful slogan and extream minimalism we were able to create something that delivers exactly what was briefed in the early stages of the project.
Research: The brand culture is to be organised and in control, leadership focused. The brand voice is lower speech, deep baritone. The brand experience is sophisticated, very professional and structured. The brand's archetype is The Ruler. The Ruler's purpose is to be a role model. Taking control and being motivated by maintaining high standards and priding itself on being a industry leader. They want to
create an environment of prosperity, security and stability. They are a big
believer that rules are meant to be kept and that policy and procedures
are necessary to maintain order.
Inspiration: Victor Weiss Studio is a high-end internacional design agency. The target audiance is medium-small companies and people with high purchasing power. The studio usually undertakes one or maximum two projects at a time, in order to give the clients the full exclusive attention and capacity into delivering extream high level designs. The visual identity had have the exclusive look and feel.
Project Duration: Victor Weiss Studio is based in Blumenau, a germanic colony city in South Brazil. The project iniciated in January 2020 and was launched in March 2020.