Blanc Water Značka identity by Harel Koka

Blanc Water Značka identity by Harel Koka is a highly esteemed winner of the very prestigious 2023 Železná cena A' Design Award in Grafika Competition Category.

ŽelezoGrafika· 2023

Blanc Water Značka identity

by Harel Koka

Client: Blanc

Železná cena A' Design Award Winner in Grafika Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Blanc Water Značka identity

Blanc Water je značková identita vytvořená pro společnost, která dováží vodu z Alp. Logo kombinuje grafický symbol alpských hor s typografií a barvami inspirovanými alpskou krajinou. Designový jazyk je čistý a konzistentní a je aplikován na předměty společnosti i na její kanály sociálních médií. Záměrem bylo vyjádřit sílu a jasnost prostřednictvím jednoduchých tvarů. Identita dává značce výraznou přítomnost na trhu a činí společnost snadno rozpoznatelnou.

The Recognition

About the Železná cena A' Design Award

Blanc Water Značka identity je vítězem Železné ceny A' Design Award, prestižního uznání udělovaného dobrým designům, které splňují profesní a průmyslové požadavky očekávané od dobře navržených výtvorů. Železní vítězové prokazují velké dovednosti, vysokou specializaci, odborné porozumění a tvůrčí kapacitu svých tvůrců. Očekává se, že Blanc Water Značka identity bude vysoce ceněným, obdivovaným a oblíbeným výtvorem, který je praktický a inovativní. Tento design, který získal Železnou cenu A' Design Award, integruje osvědčené postupy odvětví a má kompetentní technické vlastnosti spojené s know-how a talentem. Blanc Water Značka identity je vážen pro svou důkladnost a je navržen tak, aby poskytoval zlepšení kvality života, která pomáhají činit svět lepším místem.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: in order to convey the idea of a brand that imports water from the alps, it was necessary to reflect its essence very strongly with the help of creating a new identity to express superiority and strength. the identity of blanc, in all its details, is related to the presence of the alpine landscape and the colors that arise from it, and therefore a consistent design language was created
Dimensions & Packaging: The logo and the coordinated design will be applied to all the company's objects and on social networks to create a design identity
Tags: campaign, concept, Branding, creative, Luxury, brand identity, Identity, graphic design
Production Technology: The idea was to create the symbol and colors of the Alps to illustrate the brand. A clean and vital graphic sign, perfect for an independent identity
Design Challenge: The need was to create a design language and branding for a company with a vision and high ambitions and to reflect the essence of a global and accessible company with health value, a challenge of identity and simplicity.
Research: The research work was done when all the details about the label were brought into consideration in order to assemble them all back into a creative concept
Inspiration: In this branding you can find the familiar Alps within the logo which combine with the typography and colors in a harmonious way that describe a sublime feeling of superiority as a prominent characteristic of a strong company with high vision and ambitions
Project Duration: The project was designed in December 2022 and submitted in February 2023 in Florence, Italy
Operation Flow: With the creation of a new identity that has a clear, precise, modern and well-characterized design, the brand has a much stronger impact on the consumer and the market, thereby distinguishing itself from its competitors and standing out as a brand with a clear vision that is available all over the world, and as a result, it can be easily recognized and used
Patents: Copyrights belong to Harel Koka, 2023
Team Members: Harel Koka
Image Credits: Freepik source