Luckin 2.0 Obal na drip kávu by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Stříbrná cena A' Design Award in Design obalů Competition Category.
StříbroObaly· 2023
Luckin 2.0 Obal na drip kávu
by Tiger Pan
Client: Lucky Coffee Technology (China) Co., Ltd.
Stříbrná cena A' Design Award Winner in Obaly Category
- 42,685
- Verified Award Winner
- Verify Award Status for #148015
The Design
About Luckin 2.0 Obal na drip kávu
Luckin 2.0 je série obalů na drip kávu vytvořená pro pět kávových odrůd. Každá krabička je ilustrována motivy původu svých zrn, včetně Afriky a čínského Yunnanu. Místní rostliny a zvířata jsou nakresleny tak, aby evokovaly přírodní scenérii. Pět zářivých barevných schémat odlišuje jednotlivé odrůdy a pomáhá krabičkám vyniknout na prodejním regálu. Rozvržení je přímé a jednoduché, s jasnými informacemi o produktu namísto dlouhých sloganů. Krabičky jsou vyráběny čtyřbarevným tiskem, matnou černou ražbou za tepla a matně stříbrnou etiketou.
The Recognition
About the Stříbrná cena A' Design Award
Luckin 2.0 Obal na drip kávu je vítězem Stříbrné ceny A' Design Award, mimořádně prestižního uznání udělovaného designům nejvyšší kvality, nádherným a působivým. Stříbrní vítězové jsou nesmírně brilantní a mimořádně kreativní díla, která dokládají vynikající odbornost, talent a bystrost svých designérů. Očekává se, že Luckin 2.0 Obal na drip kávu bude nádherným, reprezentativním dílem, pozoruhodně profesionálním a hluboce inovativním. Tento design, který získal Stříbrnou cenu A' Design Award, je vysoce pozoruhodný, obdivovaný vynález, který prospívá a posouvá hranice umění, vědy, designu a technologií. Luckin 2.0 Obal na drip kávu je výtvor, kterému mnozí závidí, který vyvolává touhy, přináší pozitivní pocity a vzněcuje úžas a údiv.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- These 5 new packages are made from the first generation of 10 boxes of different beans. The 5 best selling ones are upgraded so as to launch a second generation. Together with a detailed illustration, the individual box is labeled with simplified information. As the consumers are mostly young, a direct and professional layout is made instead of placing lots of overhyped slogans. In all, the 5 new coffee turns out eye catching and youthful.
- Dimensions & Packaging
- Width 75mm x length 110mm x height 125mm
- Tags
- coffee, drip coffee, illustration, tropical rainforest, Tiger Pan.
- Production Technology
- Four color printing. Logo hot stamping of matte black. Matte silver label.
- Design Challenge
- How to strengthen the visual personality of the hanging ear coffee series while retaining the basic visual rules, and focusing more on the product characteristics of online consumption channels, is the problem to be solved by our new packaging.
- Research
- The home economy is gradually promoted as the main theme of current consumption, and coffee freedom can be realized at home. In addition to internal emotional communication, online packaging is more 'face'. The new 2.0 series, retain the original packaging information typesetting, to maintain the consumer's intimate sense of this product. Packaging design pays more attention to strong visual expression, 5 different coffee series, visual unity, and a strong sense of rhythm, each style is full of personality.
- Inspiration
- The new series of Luckin Drip Coffee was inspired by different coffee bean origins. There are 5 different ones with unique flavor and aromas. To bring a specific image to the consumers, we illustrated the origins of Africa, Yun Nan China, and more on the package. Local plants and animals are depicted to build up an eco friendly scene in consumers minds. 5 bright color schemes are carefully selected to ensure the products are outstanding on the display shelf.
- Project Duration
- The project lasts 2 months, designed in Shenzhen.
- Operation Flow
- Nature is mysterious, and so is the color of nature. In addition to being gorgeous, it is also permeated with life, full of vitality and breath. Different from the black, white, and gray tones of the 1.0 series packaging, the 2.0 series uses strong colors to render the picture. Different color recognition effectively distinguishes the differences between single products and further accentuates the atmosphere sense of the series products.
- Patents
- Copyrights belongs to Tiger Pan
- Team Members
- Chief Designer: Tiger Pan
Assistant Designer: Xuedan Xia
Assistant Designer: Zhiyi Jiang
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
illustrator: Ping Yi
Project Manager: Lei Peng - Image Credits
- Tiger Pan
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