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Setoff Návrh interiéru showroomu by Chang Ming Hu

Setoff Návrh interiéru showroomu by Chang Ming Hu is a highly esteemed winner of the very prestigious 2023 Stříbrná cena A' Design Award in Interiér Competition Category.


StříbroInteriér· 2023

Setoff Návrh interiéru showroomu

by Chang Ming Hu

Client: AJA Architects Associates

Stříbrná cena A' Design Award Winner in Interiér Category

Colors

The Design

About Setoff Návrh interiéru showroomu

Setoff je kombinovaná výstavní a prodejní prodejna kuchyňského vybavení v centru Tchaj-peje. Prodejna zaujímá 240 metrů čtverečních na třech podlažích. První a druhé podlaží obsahují každé dvě výstavní plochy, zatímco třetí podlaží zahrnuje jednu výstavní plochu a kancelář. Na stropě, podlaze a stěnách jsou použity přírodní materiály a barvy s nízkou sytostí, aby exponáty zůstaly středem pozornosti. Mlhavě šedá značková stěna prezentuje v řadě vzorky stavebních materiálů a kování. Světelné pásy propojují strop se stěnou a opticky prodlužují prostor.

The Recognition

About the Stříbrná cena A' Design Award

Setoff Návrh interiéru showroomu je vítězem Stříbrné ceny A' Design Award, mimořádně prestižního uznání udělovaného designům nejvyšší kvality, nádherným a působivým. Stříbrní vítězové jsou nesmírně brilantní a mimořádně kreativní díla, která dokládají vynikající odbornost, talent a bystrost svých designérů. Očekává se, že Setoff Návrh interiéru showroomu bude nádherným, reprezentativním dílem, pozoruhodně profesionálním a hluboce inovativním. Tento design, který získal Stříbrnou cenu A' Design Award, je vysoce pozoruhodný, obdivovaný vynález, který prospívá a posouvá hranice umění, vědy, designu a technologií. Setoff Návrh interiéru showroomu je výtvor, kterému mnozí závidí, který vyvolává touhy, přináší pozitivní pocity a vzněcuje úžas a údiv.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This the compound exhibition and sales store of kitchenware. With both first and second floor has two exhibition areas, the third floor has one exhibition area and a office space.
Dimensions & Packaging
This the 240 square meters three-storey high compound exhibition and sales store of kitchenware.
Tags
Interior, Taiwan, Exhibition, Taipei, Commercial
Production Technology
The designer uses the material close to the nature and the color with low color degree for the ceiling, floor, and wall, through the combination of lines and lights, to adequately set off the beautiful appearance of exhibits.

Along with the tour route passing through the brand wall, the low-color foggy gray wall displays the building materials and hardware samples in a row; turning from the starlight wall, the fashion and simple sense of metropolis kitchen display area leaps to the eyes.

The wall of concrete paint brings out the simple texture of the city, the light belt connecting the ceiling and the wall makes the space with a sense of extension.

The ceiling design is the representation highlighting the design details.
Design Challenge
The exhibits in the exhibition and sales center are the main characters, and will be changed with the different seasons. Therefore, in the design elements, we need to start from the attitude of supporting characters: first is to set off the characteristics of the exhibits, second is to choose the colors and materials easy to match, and third is to present the unique details of the design.
Research
Aiming at Panasonic, the designated agent brand of Goater Kitchenware, Goater has set up a three-storey high compound exhibition and sales store of kitchenware, bathroom accessory, and house building materials in the downtown of Taipei City, presented with various household types. Goater Kitchenware hopes to let more people experience the latest household style through the convenience of transportation and the flow of people in the base.
Inspiration
The exhibition and sales store is close to the department stores in the downtown area of the city, and there are many people coming and going. The accessibility of the design can increase the sense of interaction with pedestrians, and set off the diversified and comfortable brand value of the exhibits.
Project Duration
The project started in October 2021 and finished in May 2022 in Taipei.
Operation Flow
The kitchen style with high showy sense and floor material on the first floor, as well as the large shaped lamp hanging with the patio on the top floor, close the distance between people and home in the city.
Team Members
Chang Ming Hu

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