Plant Professor Potravinový obal by Hangzhou Chancemate Tech Corp.

Plant Professor Potravinový obal by Hangzhou Chancemate Tech Corp. is a highly esteemed winner of the very prestigious 2023 Bronzová cena A' Design Award in Design obalů Competition Category.

BronzObaly· 2023

Plant Professor Potravinový obal

by Hangzhou Chancemate Tech Corp.

Client: Shanghai Jiashang Information Technology Co., LTD

Bronzová cena A' Design Award Winner in Obaly Category

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Verified Award Winner

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Colors

The Design

About Plant Professor Potravinový obal

Plant Professor je řada obalů pro rostlinnou potravinovou značku zaměřenou na mladé městské spotřebitele v Číně. Sortiment zahrnuje lehké knedlíčky, želé a kávu. Plochý vizuální styl sjednocuje celou řadu a spojuje informace o složení a kaloriích do jednoho identifikačního systému. Figurativní vzory a abstraktní grafika jsou uspořádány záměrně volně, aby vytvořily uvolněnou atmosféru. Štítky na přední straně zobrazují značku, produkt a poměr ingrediencí. Kompaktní krabičky jsou vyrobeny z recyklovatelného papíru s ekologicky šetrnými tiskovými materiály a snadno se vejdou do tašky.

The Recognition

About the Bronzová cena A' Design Award

Plant Professor Potravinový obal je vítězem Bronzové ceny A' Design Award, vysoce prestižního uznání udělovaného vynikajícím designům, které se vyznačují kreativitou, vynalézavostí a bystrostí. Bronzoví vítězové jsou hojně zručné a nápadně kreativní artefakty, které dosvědčují rozsáhlé zkušenosti, představivost a vynalézavost svých designérů. Očekává se, že Plant Professor Potravinový obal bude vysoce ceněným, obdivovaným a milovaným předmětem, pozoruhodně profesionálním a inovativním. Tento design, který získal Bronzovou cenu A' Design Award, zahrnuje osvědčené postupy v umění, vědě, designu a technologiích a vyniká pozorností k detailu. Plant Professor Potravinový obal nádherně uspokojuje potřeby, dotýká se tužeb, okouzluje city a oslovuje zvědavost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Plant professor is a plant based food brand aimed at young urban users in China. Made of plant base, the series of food packages includes light dumplings, jelly and coffee. The design is based on a flat visual style, integrating product ingredients, calories and other elements to create a unified visual identification symbol. Deliberately disorderly arrangement presents a sense of freedom and casualness, attracting the target users.
Dimensions & Packaging: Dumplings: 230*41*61mm
Jelly: 124*80*24mm
Coffee: 155*100*15mm
Tags: Food packaging, plant based food, serialized packaging, fashion packaging, Young generation
Production Technology: Recyclable paper, environmentally friendly printing materials
Design Challenge: The challenge in the design process was to emphasize the youth factor and highlight the low calorie feature. Therefore, the packaging design uses visual elements including figurative patterns, abstract graphics, and arrows representing calorie drops. Abstract graphics and figurative graphics are interleaved, showing a sense of freedom and casualness, creating a relaxed and pleasant atmosphere, attracting the resonance of target customers.
Research: The design team did a lot of research on the current light food. Common light food packaging uses the modern design techniques, highlighting the rational, professional and rigorous characteristics of products. The packaging design of Plant Professor is closer to the snack property. In addition to the preservation of modern vision, it adds the charm of products with more relaxed and comfortable elements.
Inspiration: Based on vegetable protein, this range of food is designed to appeal to young urban women who care about fashion, healthy eating and freshness. Therefore, the design goal of the serialized packaging is to establish a unique visual identity system, which can convey a relaxed and healthy lifestyle to consumers and attract the target users to purchase.
Project Duration: The project was designed and developed in Shanghai, China in February 2022 and will be launched in China in August 2023.
Operation Flow: The product label, brand identity, and ingredient ratio are displayed on the front of the product in the form of labels, so that users can quickly obtain relevant information. In addition, the alternating arrangement of food photos and graphics provides a balance between appetite and fashion. And the compact packaging is convenient for users to carry in the carry on bag, covering business trips, travel, picnic and other common life scenes of modern urban users.
Team Members: Jin Xie