Spicy Shrimp Soybean Sauce Obal na omáčku by Wei Li - Orange One is a highly esteemed winner of the very prestigious 2023 Zlatá cena A' Design Award in Design obalů Competition Category.
ZlatoObaly· 2023
Spicy Shrimp Soybean Sauce Obal na omáčku
Client: Shenzhen Orange One Advertising Design Co., Ltd
Zlatá cena A' Design Award Winner in Obaly Category
- 39,388
- Verified Award Winner
- Verify Award Status for #149029
The Design
About Spicy Shrimp Soybean Sauce Obal na omáčku
Spicy Shrimp Soybean Sauce je obalový design pro krevetovou pastu. Na rozdíl od podobných produktů, které používají výrazné a nápadné barvy, se tento obal drží jednoduchého a přírodního přístupu. Vnější obal má jako hlavní grafický prvek kaligrafický znak krevety. Vnitřní sklenice nese etiketu s jednoduchou linkovou kresbou. Měkký tvar rybářského koše dodává produktu hřejivý a přírodní charakter. Celé balení neobsahuje žádný nerozložitelný plast, což snižuje škodlivý dopad na řeky a půdu. Design si zároveň klade za cíl zvýšit povědomí o ochraně životního prostředí.
The Recognition
About the Zlatá cena A' Design Award
Spicy Shrimp Soybean Sauce Obal na omáčku je vítězem Zlaté ceny A' Design Award, nesmírně prestižního uznání udělovaného prvotřídním, úžasným a vynikajícím designům. Zlatí vítězové jsou mimořádně inovativní, vysoce vizionářské a oslnivě okouzlující výtvory, které odrážejí génia, moudrost a um svých designérů. Očekává se, že Spicy Shrimp Soybean Sauce Obal na omáčku bude vysoce oceňovaným, trendy udávajícím a monumentálním vynálezem, který přináší dosud nevídanou hodnotu. Tento design, který získal Zlatou cenu A' Design Award, je velkolepý, respektovaný projekt, který velmi prospívá a posouvá hranice umění, vědy, designu a technologií. Spicy Shrimp Soybean Sauce Obal na omáčku vyvolává silné pocity touhy, probouzí vášeň, podporuje kreativitu a fascinuje nás.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Different from other shrimp pastes with strong and prominent colors in the market, the packaging adopts the expression of primitive nature and Back to Basics. The outer packaging mainly uses a calligraphy shrimp character as an expression. The inner jar label is also a simple line drawing. The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . awakens people's awareness of environmental protection.
- Dimensions & Packaging
- 75x75x255mm
- Tags
- Sauce, shrimp, seasoning, chili paste
- Production Technology
- The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . It also makes consumers who buy shrimp paste feel the sustainability of the product and awakens people's awareness of environmental protection.
- Design Challenge
- Packaging structure and packaging material
- Research
- Create the most special packaging with the most basic color matching and the most original techniques.
Raise consumer awareness of eco-friendly packaging while give the packaging opening a sense of occasion
Use potoshop、Adobe Illustrator software - Inspiration
- his shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era.
- Project Duration
- The project started in Shenzhen in March 2020 and ended in Shenzhen in May 2020
- Operation Flow
- This shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era.
- Team Members
- Designer:Wei Li
- Image Credits
- picture#1：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#2：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#3：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#4：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#5：designer Wei Li,Spicy shrimp soybean sauce,2020
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