The Donn Single Malt Irská Whisky od Tiago Russo and Katia Martins

Dílo The Donn Single Malt Irská Whisky od designéra Tiago Russo and Katia Martins je vysoce ceněným vítězem prestižní soutěže 2023 Zlatá cena A' Design Award v kategorii Design obalů.

ZlatoObaly· 2023

The Donn Single Malt Irská Whisky

od Tiago Russo and Katia Martins

Klient: The Craft Irish Whiskey Co.

Držitel ocenění Zlatá cena A' Design Award v kategorii Obaly

47,316

Ověřený držitel ocenění

Ověřit stav ocenění pro #149368

Zobrazit na A' Design Award Tisková zpráva Odznak ocenění

Barvy

Design

O designu The Donn Single Malt Irská Whisky

Donn symbolizuje nejmladší z řady The Craft Irish Whiskey Co.; brána k základním hodnotám značky jako pohlcující zážitek kolem tohoto nebo jakéhokoli produktu, který CIWC vyvíjí. Na příslušenství se nešetří, žádné detaily nejsou příliš malé. Od rušivého designu láhve až po pohlcující průhlednou krabičku, uživatel může najít každou jednotlivou součást, která mu může skutečně poskytnout dokonalý zážitek z whisky. Sklo, pipeta a kameny, vše bezpečně upevněné na semišovém podkladu krabičky, vytváří bezpečnou výstavu příslušenství doplněnou jemnými koženými detaily.

Ocenění

O ocenění Zlatá cena A' Design Award

The Donn Single Malt Irská Whisky je vítězem Zlaté ceny A' Design Award, nesmírně prestižního uznání udělovaného prvotřídním, úžasným a vynikajícím designům. Zlatí vítězové jsou mimořádně inovativní, vysoce vizionářské a oslnivě okouzlující výtvory, které odrážejí génia, moudrost a um svých designérů. Očekává se, že The Donn Single Malt Irská Whisky bude vysoce oceňovaným, trendy udávajícím a monumentálním vynálezem, který přináší dosud nevídanou hodnotu. Tento design, který získal Zlatou cenu A' Design Award, je velkolepý, respektovaný projekt, který velmi prospívá a posouvá hranice umění, vědy, designu a technologií. The Donn Single Malt Irská Whisky vyvolává silné pocity touhy, probouzí vášeň, podporuje kreativitu a fascinuje nás.

Za designem

Tiskový balíček

Údaje o autorech, členech týmu a technické detaily poskytnuté designérem.

Jedinečné vlastnosti: A mythological creation that sees its storytelling translated and reinterpreted through an impactful design, The Donn represents the first ever retail tailored product from The Craft Irish Whiskey Co., and therefore, focuses on the bottle and on how a single vessel can tell its own story whilst captivating the world around it. Subsequently, its experience box comes to elevate and highlight the vessel shaping, by adopting a see-through section with a similar angled geometry.
Rozměry a balení: The vessel’s divergent shape and enlarged shoulder acts like a freestanding monument, whilst allowing a recessed gap for the user to grab the bottle with ease, in the exact balancing spot that will allow a soft and smooth pour, all designed and enclosed within the perfect combination of aesthetics, mythology, ergonomics and sensorial experience. Subsequently, the experience box comes into play to add to the full experience, in a singular moment of introspection and appreciation.
Štítky: Whiskey, luxury, design, craftsmanship, experience, immersion, packaging, product, exclusive, bottle
Výrobní technologie: With its faceted, angular shaping, The Donn bottle was envisioned with a large, solid base, elevating the whiskey and its shades onto the narrowest part of the bottle. From there, the planar surfaces reflect the whiskey colours in every direction, in a vessel that must be visible from all angles, with one’s attention grabbed and enchanted onto it, as the glass elevates, widens and creates the inverted lip at the very top of its shoulders, creating the basis for a vertical elevated posture.
Designová výzva: Apart from the extensive search for disruptive, eye-catching elements that could generate the differentiating point for The Donn, the core of the development process relied on creating a product that, whilst encompassing difference and irreverence, could still stay true to the brand’s ultra-premium look and feel, that could be considered a worthy successor of previous years’ releases, elevating whiskey and brand as one. Desire, disruption, tradition, all merged together in a single design.
Výzkum: As a product that is tailored to a broader range of users and buyers than the rest of the brand’s range, the research stage was focused on the retail whiskey market, in order to understand what could be a shape and appealing design for this product to stand out from the shelves, in such a competitive market. It was a search for differentiating assets, for disruptiveness that could elevate and highlight The Donn beyond its direct competitors, through design and mythology.
Inspirace: In Irish mythology, Donn is associated to the god of the dead. Derived from the Celtic word for Dark Lord, Donn is said to dwell under the rock tunnel at Tech Duinn, where the souls of the dead gather to be chosen by the Donn. With Tech Duinn associated with the formation of Bull Rock in Ireland, The Donn bottle is inspired by the geometric rock formations on the side of this island, where an inverted elevating geometry was adopted, as to represent the conquering of Tech Duinn and The Donn.
Doba trvání projektu: Introduced by The Craft Irish Whiskey Co. early 2023, The Donn represents the youngest addition to the luxury whiskey range, with its bottle developed for almost two years, in order to achieve the ultimate vessel, with the rock-formed geometry appearing in the glass smoothly and ensuring the liquid inside stays visible and truly benefits from all the angles and reflections promoted by the extremely angular asymmetrical bottle, topped by obsidian and rose gold knurl detailing on the closure.
Provozní postup: The Donn packaging is a sensorial experience embedded onto the dark oak, leather, rose gold details, and most importantly, a moment of tasting and celebration, alongside the intricate vessel. Concise angles are used as the main focus point, drawing the attention towards the bottle, where the faceted shaping, iconic of this vessel, has inspired a similar angular and transparent window, teasing the viewer onto the natural shades of the Whiskey whilst bursting all the light refractions through.
Členové týmu: Tiago Russo
Katia Martins
Jose Augusto
Autoři fotografií: The Craft Irish Whiskey Co.