FPT Camera Play Bezpečnostní kamera by Suong Ho

FPT Camera Play Bezpečnostní kamera by Suong Ho is a highly esteemed winner of the very prestigious 2023 Bronzová cena A' Design Award in Bezpečnostní produkty Competition Category.

BronzBezpečnostní produkty· 2023

FPT Camera Play Bezpečnostní kamera

by Suong Ho

Client: FPT Telecom Joint Stock Company

Bronzová cena A' Design Award Winner in Bezpečnostní produkty Category

45,335
Verified Award Winner
Verify Award Status for #150095

View at A' Design Award Press Release Award Badge

Colors

The Design

About FPT Camera Play Bezpečnostní kamera

Play je vnitřní domácí bezpečnostní kamera navržená pro obytné prostory. Kryt je vyroben z matného ABS plastu a má rozměry 69 mm na šířku, 69 mm na hloubku a 110,85 mm na výšku. Jeho proporce se řídí zlatým řezem, zatímco čisté linie a neutrální barvy odrážejí principy skandinávského designu. Silikonový stojan a WiFi připojení umožňují jednoduchou instalaci v jakékoli místnosti. Propojená aplikace nabízí natáčení až o 355 stupňů, obousměrnou komunikaci a rozpoznávání obličeje. Video je zaznamenáváno v reálném čase a ukládáno do cloudu.

The Recognition

About the Bronzová cena A' Design Award

FPT Camera Play Bezpečnostní kamera je vítězem Bronzové ceny A' Design Award, vysoce prestižního uznání udělovaného vynikajícím designům, které se vyznačují kreativitou, vynalézavostí a bystrostí. Bronzoví vítězové jsou hojně zručné a nápadně kreativní artefakty, které dosvědčují rozsáhlé zkušenosti, představivost a vynalézavost svých designérů. Očekává se, že FPT Camera Play Bezpečnostní kamera bude vysoce ceněným, obdivovaným a milovaným předmětem, pozoruhodně profesionálním a inovativním. Tento design, který získal Bronzovou cenu A' Design Award, zahrnuje osvědčené postupy v umění, vědě, designu a technologiích a vyniká pozorností k detailu. FPT Camera Play Bezpečnostní kamera nádherně uspokojuje potřeby, dotýká se tužeb, okouzluje city a oslovuje zvědavost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Most cameras on the market have poor designs, causing users to feel uncomfortable and intimidated due to their rough and prominent shapes. However, the design of the Play is both functional and visually pleasing, making it suitable for modern architectural spaces. With a focus on appearance, it increases its appeal and positioning as a decorative item. The design philosophy of Ambient Intelligence incorporates the golden ratio - Fibonacci to promote contentment and facilitate easy living.
Dimensions & Packaging: Width: 69 mm x Depth: 69 mm x Height: 110.85 mm
Tags: Home Camera, Wifi Camera, Cloud Camera, Camera AI, AI Camera, Camera Indoor, Indoor Camera, Smart Camera, CCTV camera, Security Camera, Camera AI FPT, App FPT Camera, FPT Camera, FPT Camera Cloud
Production Technology: 1. Use the main elements of Scandinavian design
2. Practicality: having a degree of freedom of choice and mixing and matching
3. Use the golden ratio: Fibonacci, superellipse, and ellipse to determine the shape, position, and size of components on the housing
4. Convert philosophy down to elements of a design
- Lines: clean lines
- Colors: focus and clarify neutrals (such as white, black, and gray) and muted colors
- Shapes with 2D/3D form): not fussy, not too strong in personality, not too soft
- Spaces & layout: follow the principle of prioritizing functionality and harmony with the environment, simple accents
- Texture: The main material of the products is plastic matte finish
- Size/scale: prioritize functionality and harmony
5. Mutually adjusted core principles: balance, alignment, hierarchy, harmony…
Design Challenge: The creative challenges and the obstacles are that we not only balance the production feasibility and the technology but also ensure the aesthetics. Furthermore, each user has a different standard regarding aesthetics. This is a real challenge for us to develop a camera that can fit users' tastes. We have spent around 5.000 hours to work from idea, sketch, mockup and do EVT, DVT to final product. For software, we use AI technology and cloud computing to get the best features and best customer experience. Moreover, we use Ambient designs which we think will meet the current modern lifestyle trend.
Beside, we also use a safety material for the housing – ABS plastic.
Research: - Type of Research: Primary Research
- Research Objectives: To determine customer’s demand regarding the Camera product line
- Methodology: Interview
- Data Collection: Objective and subjective information
- Participants or Experiments: Our researchers interview customer in personal and group.
- Results: Developed and launched an innovative AI Camera
- Insights: A camera that is not only smart but also decorative
- Effect of the Research in Real-Life Phenomena: Branding and Profit is increased to 150%
Inspiration: The Play camera design takes its core inspiration from Scandinavian design, focusing on simplicity, minimalism, and functionality. It aims to complement the art of living well by promoting a simple home environment filled with quality items and enhancing an unencumbered lifestyle that is free from excessive consumerism.

The design is a result of the designer's passion for product development. This new camera meets the criteria for the current trend of intelligence and elegance in product design
Project Duration: The project started in September 2021, finished in February 2023 in Vietnam.
We have just launched this FPT Camera Play on March, 28th, 2023 and it will be selling in Vietnam from this April.
Operation Flow: The Play camera is equipped with WiFi connection and a silicone stand, enabling easy installation and placement anywhere. Once the camera is plugged in and the WiFi button is pressed, users can control it through the FPT Camera multi-platform app. This app offers many functions, including panning up to 355 degrees, 2-way talk, face recognition, guard zone, and more. The Sony image sensor offers Full HD quality. Video data is recorded in real-time and stored safely and securely on the cloud.
Image Credits: FPT Camera