Mono Pizza Identita značky by Irina Kolosovska

Mono Pizza Identita značky by Irina Kolosovska is a highly esteemed winner of the very prestigious 2023 Bronzová cena A' Design Award in Grafika Competition Category.

BronzGrafika· 2023

Mono Pizza Identita značky

by Irina Kolosovska

Client: Irina Kolosovska

Bronzová cena A' Design Award Winner in Grafika Category

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Verified Award Winner
Verify Award Status for #151140

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Colors

The Design

About Mono Pizza Identita značky

Mono Pizza je identita značky vytvořená pro pizzerii ve Spojeném království. Název spojuje slova Mona Lisa a pizza, čímž propojuje výtvarné umění a gastronomii. Logo spojuje tvář Mony Lisy s kulatým tvarem pizzy. Značka je vykreslena technikou monolinky a pravidelnými grafickými tvary, díky čemuž je klidný pohled naznačen bez jemných detailů. Použity jsou pouze tři barvy a kontrast mezi nimi dotváří jasnou a minimalistickou kompozici. Identita je aplikována na obal pizzy o rozměrech 320 × 320 × 40 milimetrů, potištěný inkousty Pantone.

The Recognition

About the Bronzová cena A' Design Award

Mono Pizza Identita značky je vítězem Bronzové ceny A' Design Award, vysoce prestižního uznání udělovaného vynikajícím designům, které se vyznačují kreativitou, vynalézavostí a bystrostí. Bronzoví vítězové jsou hojně zručné a nápadně kreativní artefakty, které dosvědčují rozsáhlé zkušenosti, představivost a vynalézavost svých designérů. Očekává se, že Mono Pizza Identita značky bude vysoce ceněným, obdivovaným a milovaným předmětem, pozoruhodně profesionálním a inovativním. Tento design, který získal Bronzovou cenu A' Design Award, zahrnuje osvědčené postupy v umění, vědě, designu a technologiích a vyniká pozorností k detailu. Mono Pizza Identita značky nádherně uspokojuje potřeby, dotýká se tužeb, okouzluje city a oslovuje zvědavost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Monopizza is a pizzeria located in the UK that aims to elevate the process of pizza-making to the level of high art. The name "Monopizza" combines the words "Monalisa" and "pizza," reflecting the concept of blending art and cuisine. The company's logo also reflects this concept by combining the image of the Mona Lisa with an image of pizza.
Dimensions & Packaging: Pizza packaging dimensions:320х320х40
Printing with Pantone ink
Tags: logo, branding, brandidentity, visualcommunication, graphicdesign, inclusion, startup, communication
Production Technology: The MonoPizza logo was produced with Adobe Illustrator CC 2022 and Adobe Photoshop CC 2022. It is developed on the basis of the monoline technique and regular graphic shapes.
Design Challenge: The most challenging aspect of this design project was navigating the complex balance between functionality and aesthetics. Finding innovative solutions that both meet the practical needs of the user while also being visually compelling required a great deal of creativity and experimentation. Additionally, incorporating historical and social perspectives into the design added another layer of complexity.

External factors, such as available technology and materials, also presented challenges. For example, limitations in production capabilities required careful consideration of manufacturing processes and techniques to ensure that the final product could be successfully realized
Research: The main goals of the study were to identify user needs, preferences, and pain points in order to inform the design of the product. To achieve these goals, the study used a combination of surveys, interviews, and usability tests to collect data from a diverse group of participants.

The study employed various research tools, including survey software, interview protocols, and usability testing software, to gather and analyze data. Participants were recruited through social media, online forums, and email lists
Inspiration: The inspiration behind my project comes from one of the most famous artworks in history - Leonardo da Vinci's Mona Lisa. I was captivated by her enigmatic smile and wanted to create my own modern version of the iconic painting. Using the technique of monoline art, I aimed to capture the essence of Mona Lisa's gaze without relying on intricate details.

I spent countless hours honing my craft and ensuring that every line and curve conveyed the right emotion and expression.
Project Duration: The project started in April 2022 and work on the branding continues to this day.
Operation Flow: The artwork utilizes a minimalist style achieved through the use of only three colors that when combined, create the necessary contrast and complete the composition. The final result creates a harmonious visual impression through the organic combination of the selected colors. The minimalist approach present in the artwork provides a clear and concise transmission of ideas, enhancing the viewer's focus on the main content
Image Credits: Irina Kolosovska