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Addpakk Obal na deskovou hru by Mono Design Studio

Addpakk Obal na deskovou hru by Mono Design Studio is a highly esteemed winner of the very prestigious 2024 Bronzová cena A' Design Award in Design obalů Competition Category.


BronzObaly· 2024

Addpakk Obal na deskovou hru

by Mono Design Studio

Client: Mono Design Studio

Bronzová cena A' Design Award Winner in Obaly Category

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The Design

About Addpakk Obal na deskovou hru

Addpakk je deskovou hrou vytvořenou pro rozlučky se svobodou. Samotný obal funguje jako hračka. Sada je sestavena ze základních geometrických tvarů, které lze mnoha způsoby kombinovat do figurek. Hosté na takových oslavách se často neznají, proto hra využívá jednoduchý a veselý koncept, který lidem pomáhá se seznámit. Každá figurka představuje jinou postavu a odlišnou osobnost. Ztotožnění se s figurkami je hravou součástí hry. Krabice je vyrobena ze středně silného bílého papíru s matnou fólií a dvojitá stěna dodává krabici pevnost.

The Recognition

About the Bronzová cena A' Design Award

Addpakk Obal na deskovou hru je vítězem Bronzové ceny A' Design Award, vysoce prestižního uznání udělovaného vynikajícím designům, které se vyznačují kreativitou, vynalézavostí a bystrostí. Bronzoví vítězové jsou hojně zručné a nápadně kreativní artefakty, které dosvědčují rozsáhlé zkušenosti, představivost a vynalézavost svých designérů. Očekává se, že Addpakk Obal na deskovou hru bude vysoce ceněným, obdivovaným a milovaným předmětem, pozoruhodně profesionálním a inovativním. Tento design, který získal Bronzovou cenu A' Design Award, zahrnuje osvědčené postupy v umění, vědě, designu a technologiích a vyniká pozorností k detailu. Addpakk Obal na deskovou hru nádherně uspokojuje potřeby, dotýká se tužeb, okouzluje city a oslovuje zvědavost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This board game is made for bachelor and bachelor parties. The packaging itself functions as a toy. It is built from basic geometric shapes and can be combined into figures as desired. During such events the participants usually do not know each other, that is why the team developed an easily interpretable, cheerful concept which brings people close to each other. Each figure is a different character and a different personality. Identifying with figures is the fun part of the game.
Tags
boardgames, partygames, bachelorparty, bacheloretteparty, bridetobe, bride, bridalshower, fiancee, spouse, props
Production Technology
We use medium-thick white paper with matte foil, the double wall of the box ensures its hold. We found its freshness in simple shapes on a white background. We used the card’s two to one ratio as a basis and this is reflected on all surfaces. One figure can be placed from four cards, so one figure can also be placed from four boxes.
Research
We started with a workshop, after we made qualitative in-depth Interviews in addition to market analysis and data collection on competitors. As a result we had to give the brand a crisp, fresh and loud, essence, thus we designedthe visual with high contrast on white surfaces with vivid shapes, all props and games together in one box.
Inspiration
We were inspired by building block games. We combined it with the movement of cards. The logo works on surfaces like cards do inside a box, it shakes and fills an entire area. The redundant letter in the logotype reflects on the company, who add this pakk together as a gift. In the uniquely designed font family, the accents and punctuation have been exaggerated and they form a kind of caricature of themselves. We have made the letters dance so they can express the game dynamically.
Patents
Copyrights belong to Hanna Szigeti, 2023.
Team Members
Creator: Mono Design Studio
Creative Director: Reka Rodler
Art Director: Eszter Dusa-Kovacs
Junior Gaphic Designer: Noemi Kersak
Customer: Hanna Szigeti
Photographer: Balint Csizmadia
Video: Zoltan Tukacs
Video: Viktor Dusa
Printing Producer: Duplex Rota
Image Credits
Creator: Mono Design Studio
Creative Director: Reka Rodler
Art Director: Eszter Dusa-Kovacs
Junior Gaphic Designer: Noemi Kersak
Customer: Hanna Szigeti
Photographer: Balint Csizmadia
Video: Zoltan Tukacs
Video: Viktor Dusa
Printing Producer: Duplex Rota

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