Zlato Událost · 2024
Recall Of The Universe Imerzivní výstava
- Zlatá cena A' Design Award 2024 in Událost
- CLIENT: Shanghai KNN Cultural Media Co., Ltd
- Estimated Number of Design Views: 416,414
- Verification code FFFEC6A71A · Verify this award
Colors
About Recall Of The Universe Imerzivní výstava
Imerzivní výstava vesmírného prostoru, vytvořená na žádost klienta Bilibili, vznikla ve slavném velkém nákupním centru Xi'an Gpark. Invertovaný vysoko zavěšený odraz křišťálového města byl zobrazen pomocí nepravidelných LED obrazovek, což vytvořilo poutavý vesmírný akcelerátor. Původní náměstí Vodní opony bylo přeměněno na obří vesmírný výtah. K vidění byly také úžasné Planetární brána a Brána civilizace. K vytvoření imerzivního zážitku pro návštěvníky byl použit mobilní navigační systém, interaktivní projekce, umělá inteligence, AR, neonové světlo apod.
About the Zlatá cena A' Design Award
Recall Of The Universe Imerzivní výstava je vítězem Zlaté ceny A' Design Award, nesmírně prestižního uznání udělovaného prvotřídním, úžasným a vynikajícím designům. Zlatí vítězové jsou mimořádně inovativní, vysoce vizionářské a oslnivě okouzlující výtvory, které odrážejí génia, moudrost a um svých designérů. Očekává se, že Recall Of The Universe Imerzivní výstava bude vysoce oceňovaným, trendy udávajícím a monumentálním vynálezem, který přináší dosud nevídanou hodnotu. Tento design, který získal Zlatou cenu A' Design Award, je velkolepý, respektovaný projekt, který velmi prospívá a posouvá hranice umění, vědy, designu a technologií. Recall Of The Universe Imerzivní výstava vyvolává silné pocity touhy, probouzí vášeň, podporuje kreativitu a fascinuje nás.
Press Kit
- Unique Properties
- Within the limited space of the shopping center, the immersive exhibition of the universe space was created based on the existing facilities. An eye-catching space accelerator was created by using irregular LED screens to form a high-hanging crystal meteorite pile. The original Water Curtain Square has been transformed into a giant space elevator. There were also amazing Planetary Gate and Civilization Gate.
A mobile navigation system, interactive projection, artificial intelligence, AR, and neon light, etc., were used to create immersive experience to visitors.
This exhibition’s main color was starry sky purple, lava red, aurora green, metallic silver. - Tags
- Sense of technology and trend, Connect with storylines, Interactive games, Virtual space world, Scientific and technological means
- Design Challenge
- 1. Design cool and stunning scenes within the limited established shopping mall space
2. Provide exhibitors with a strong sense of participation and experience
3. Design of multiple storylines and multiple endings
4. Try to use high-tech means as much as possible to increase the sense of technology and future
5. With limited budget and very little time - Research
- The exhibition caused a sensation not only in the industry, not only in one city, but also throughout the country.
The physical space and the science fiction space are intertwined, presenting the mysteries of the depths of the universe in front of our eyes.
In the past two years, China's immersive industry has experienced development from scratch. Trendy technology is used to show sci-fi masterpieces, immersive exhibition is used to empower shopping malls, so that China's immersive future has an unpredictable imagination. - Inspiration
- The three-body animation is a very famous and very influential sci-fi animation in China. We received an invitation from our client to design an experiential exhibition in a large commercial plaza using the three-body animation as a prototype. The design requirement is that the entire exhibition takes space as the story background, has a storyline, has interactive games, and is full of science and technology and futuristic.
- Project Duration
- The project started in January 2023 in China and finished in March 2023, and will be exhibited at other times.
- Operation Flow
- Players enter the exhibition and select a character in their mobile app. Different characters have different stories and tasks. Different areas in the exhibition have different storylines and interactive games, corresponding to different modules in the mobile app. Players complete the game and tasks of their character and earn corresponding points, which can be used for lucky draws. Everyone experiences different game processes and sees different story endings. The ending of the story is presented to the player through AR technology.
- Image Credits
- Shanghai KNN Cultural Media Co., Ltd
