Big N Ben Obaly na zmrzlinu by Mohsen Koofiani

Big N Ben Obaly na zmrzlinu by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 Železná cena A' Design Award in Design obalů Competition Category.

ŽelezoObaly· 2024

Big N Ben Obaly na zmrzlinu

by Mohsen Koofiani

Client: Big N Ben

Železná cena A' Design Award Winner in Obaly Category

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Verified Award Winner

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Colors

The Design

About Big N Ben Obaly na zmrzlinu

Tento design má poutavé barvy. K charakteristickým prvkům této designové kolekce patří využití historických vzorů, různých barev a známých anglických postav zobrazených v minimalistickém stylu, přičemž každá z nich vypráví odlišný příběh. Je to, jako by postavy vyprávěly příběh a něco hledaly. Návrhy jsou koncipovány tak, aby reprezentovaly název značky a její zemi původu. Na obalu je přímo zobrazen typ produktu a jeho obsah.

The Recognition

About the Železná cena A' Design Award

Big N Ben Obaly na zmrzlinu je vítězem Železné ceny A' Design Award, prestižního uznání udělovaného dobrým designům, které splňují profesní a průmyslové požadavky očekávané od dobře navržených výtvorů. Železní vítězové prokazují velké dovednosti, vysokou specializaci, odborné porozumění a tvůrčí kapacitu svých tvůrců. Očekává se, že Big N Ben Obaly na zmrzlinu bude vysoce ceněným, obdivovaným a oblíbeným výtvorem, který je praktický a inovativní. Tento design, který získal Železnou cenu A' Design Award, integruje osvědčené postupy odvětví a má kompetentní technické vlastnosti spojené s know-how a talentem. Big N Ben Obaly na zmrzlinu je vážen pro svou důkladnost a je navržen tak, aby poskytoval zlepšení kvality života, která pomáhají činit svět lepším místem.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The use of old design patterns and different colors and well-known characters of England, each of which has different stories to tell, are considered unique features of this design series. The designs are such that it represents the name of the brand and its country. Next to the packaging, there is a direct reference to the type of product and its contents.
Dimensions & Packaging: PP container
Printing method: IML
IML Applicable, Tamper Evident, Microwave capability, freezer capability
Capacity: 170 ml
Mouth: 80 mm
Depth: 62 mm
Tags: Ice cream, Ice cream Package, colorful, London, Big ben, Package Design, Pattern Design
Production Technology: Designing and illustration done with Illustrator software. The packaging has a harmonious design structure and does a lot with little visibility.
Design Challenge: In the completed design, the biggest challenge of the designer was to come up with an idea and how to implement it in order to be able to introduce the product to the people according to its brand location and identity.
Research: Type of research: studies
Research objectives: Identifying brand identity in the design along with the visual appeal of packaging and mental storytelling
Data collection: All the research and studies were selected through the internet and selected books and stories.
Participants or Experiments: Because the purpose of the brand is clear, research is planned based on public interest based on books and stories.
Results: According to the viewer's knowledge of the content of the packaging, the viewer's eyes were ready to accept the design, and the results of this work were very satisfactory.
Inspiration: As it is clear from the name of the brand, all the design ideas are taken from England. Simple and dynamic character design inspired by famous British icons and characters.
Project Duration: This project started in November 2022 and continues until now.
Operation Flow: The colors and characters in this packaging have been able to depict the identity of the brand, and the simplicity of the characters and the passionate coloring of the design does not target the packaging to a certain age range and attracts everyone.
Image Credits: All of the images: Illustrator / Creator: Mohsen Koofiani