Ecohiny Branding by Cansu Dagbagli Ferreira

Ecohiny Branding by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 Stříbrná cena A' Design Award in Grafika Competition Category.

StříbroGrafika· 2024

Ecohiny Branding

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

Stříbrná cena A' Design Award Winner in Grafika Category

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Verified Award Winner
Verify Award Status for #152882

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Colors

The Design

About Ecohiny Branding

Může být značka toaletního papíru cool a zábavná? EcoHiny je 100% organický bambus, certifikovaný FSC a co nejekologičtější. Symbolem značky je broskev, barvy a výběr písma odrážejí zábavnou, přírodní a měkkou povahu produktu. Cílem bylo odlišit značku od ostatních na trhu pomocí jedinečné barevné palety. Hluboký namodralý zelený odstín v kombinaci s broskvovou barvou dodává hravou osobnost a zároveň vyjadřuje pocit ekologičnosti a udržitelnosti. Tato designová rozhodnutí okamžitě komunikují s cílovou skupinou zákazníků a vytvářejí pouto mezi značkou a zákazníkem.

The Recognition

About the Stříbrná cena A' Design Award

Ecohiny Branding je vítězem Stříbrné ceny A' Design Award, mimořádně prestižního uznání udělovaného designům nejvyšší kvality, nádherným a působivým. Stříbrní vítězové jsou nesmírně brilantní a mimořádně kreativní díla, která dokládají vynikající odbornost, talent a bystrost svých designérů. Očekává se, že Ecohiny Branding bude nádherným, reprezentativním dílem, pozoruhodně profesionálním a hluboce inovativním. Tento design, který získal Stříbrnou cenu A' Design Award, je vysoce pozoruhodný, obdivovaný vynález, který prospívá a posouvá hranice umění, vědy, designu a technologií. Ecohiny Branding je výtvor, kterému mnozí závidí, který vyvolává touhy, přináší pozitivní pocity a vzněcuje úžas a údiv.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ecoHiny is a newly launched brand of bathroom products made from 100% organic bamboo, FSC certified and soft as a feather. The brand personality is intended to be young, playful and bold. Design conveys eco-friendliness in a unique way. Branding features unique color combination and minimal approach. The product name and features are displayed prominently and in large font size on the packaging, as the product is displayed and sold on online e-commerce platforms.
Dimensions & Packaging: 3 sizes for shipping box was designed: 12 pack, 24 pack and 36 pack. Wrap dimensions are R11 x H11
Tags: bathroom, toilet paper, packaging, bamboo, sustainable, eco friendly, packaging design
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as toilet paper wraps and the shipping box were produced by 4 color printing technique.
Design Challenge: The challenge was being able to produce the same color for the toilet paper wraps and the shipping box. Even though a propriate Pantone color was chosen, the fact that the wraps and the box has different materials resulted in different printed colors. We had to make adjustment in the trial print phase, to make sure the colors matched.
Research: A thorough competitor research was done online and offline. During the research phase we realized that all bamboo toilet paper brands use the same tone of bright green. Our aim was to differentiate the brand from others on the market by using a unique color palette.
Inspiration: We created the brand direction inspired by the quirky name of the brand. The brand symbol is chosen as a peach, while the choice of colors creates a fun and playful personality for the brand. Deep blueish green hue, paired with peach, also conveys a sense of eco-friendliness and sustainability. As a typeface, a modern sans-serif font was chosen to convey a sense of simplicity and approachability. The font is legible and easy to read, making it ideal for product packaging and web design.
Project Duration: Project started in April 2022 and finished in April 2023. The products were launched in May 2023
Operation Flow: Bamboo toilet paper is a tree free product. It's septic free, soft and strong. The differentiation points from the competitors are being 350 sheet, elemental chlorine free and having a 100% recyclable packaging.