Ideamix Lab Nápojový obal by Qichao An is a highly esteemed winner of the very prestigious 2024 Železná cena A' Design Award in Design obalů Competition Category.

ŽelezoObaly· 2024

Ideamix Lab Nápojový obal

by Qichao An

Client: Mornice Brand Design

Železná cena A' Design Award Winner in Obaly Category

11,582
Verified Award Winner
Verify Award Status for #153799

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ideamix Lab Nápojový obal

Ideamix Lab je design obalu pro řadu ovocných čajových nápojů. Řada zahrnuje tři příchutě: jahodový černý čaj, mangovo-jasmínový zelený čaj a zelenoslívkový zelený čaj. Každá příchuť je označena odlišnou barvou, takže lze všechny tři druhy snadno rozlišit. Přední strana každého obalu zobrazuje geometrickou grafiku ovoce, která naznačuje příchuť a nese identitu značky. Nápoje neobsahují žádná aditiva ani cukr. Rozměry každého obalu jsou 65 mm na šířku, 65 mm na hloubku a 115 mm na výšku.

The Recognition

About the Železná cena A' Design Award

Ideamix Lab Nápojový obal je vítězem Železné ceny A' Design Award, prestižního uznání udělovaného dobrým designům, které splňují profesní a průmyslové požadavky očekávané od dobře navržených výtvorů. Železní vítězové prokazují velké dovednosti, vysokou specializaci, odborné porozumění a tvůrčí kapacitu svých tvůrců. Očekává se, že Ideamix Lab Nápojový obal bude vysoce ceněným, obdivovaným a oblíbeným výtvorem, který je praktický a inovativní. Tento design, který získal Železnou cenu A' Design Award, integruje osvědčené postupy odvětví a má kompetentní technické vlastnosti spojené s know-how a talentem. Ideamix Lab Nápojový obal je vážen pro svou důkladnost a je navržen tak, aby poskytoval zlepšení kvality života, která pomáhají činit svět lepším místem.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Ideamix Lab Fruit Tea Beverages come in three distinct colors, each representing a unique flavor, allowing easy differentiation between different types. The front packaging showcases flavor profiles with geometric fruit graphics, harmoniously blending brand identity with product individuality.
Dimensions & Packaging: Width 65mm x Depth 65mm x Height 115mm
Tags: Package design，Drink Design，Oriental design，Chinese Flavordesign
Production Technology: This sets the product apart from others in the market. The imagery layout reflects the product's youthful and refreshing attributes, portraying a sense of cool relief. The successful integration of these geometric fruit designs on the front helps convey the story of Ideamix Lab Fruit Tea Beverages to our customers.
Design Challenge: In this design project, the most challenging aspect was accurately representing three different flavors of fruit tea within the constraints of limited packaging space while highlighting the brand's characteristics and individuality. We endeavored to make each flavor visually distinct yet cohesive with the overall series, ensuring the design was both simple and captivating. During the development process, creative challenges included blending elements of fruits and tea to convey clear information within the confined graphical space while maintaining aesthetics and appeal. We conducted multiple experiments and adjustments involving color, shape, and arrangement to find the optimal visual presentation.
Research: Before the design process, we conducted extensive market research and analyzed the appearance and style of similar competitors' products. Our goal was to break away from traditional structures and find the most suitable packaging design for Ideamix Lab fruit tea. We aimed to highlight the brand's identity and the product's personality through geometric fruit graphics in different colors and shapes. The design ensures a perfect display effect at the point of sale, while also emphasizing the elegant, distinctive, and fashionable nature of fruit tea.
Inspiration: Ideamix Lab Fruit Tea Beverages present an innovative drink series featuring three distinct flavors: Strawberry Black Tea, Mango Jasmine Green Tea, and Green Plum Green Tea. The packaging embodies simplicity with geometric fruit graphics, highlighting the various flavors, and boasts zero additives and zero sugar content.
Project Duration: The project started in September, 2022
Operation Flow: Great design always captures the attention of the audience. Utilizing the limited space on the packaging, we showcase the brand's youthful vibrancy and refreshing summer attributes.
Team Members: Qichao An
Image Credits: Qichao An