Unicorn Rebrand Vizuální identita by Yating Liu

Unicorn Rebrand Vizuální identita by Yating Liu is a highly esteemed winner of the very prestigious 2024 Železná cena A' Design Award in Grafika Competition Category.

ŽelezoGrafika· 2024

Unicorn Rebrand Vizuální identita

by Yating Liu

Client: Yating Liu

Železná cena A' Design Award Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #154412

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Colors

The Design

About Unicorn Rebrand Vizuální identita

Designérka Yating Liu obnovila značku newyorského mexického food trucku v experimentálním projektu. Design využívá živé barvy a odznaky, aby oslovil mladé studenty. V logu „Uni" představuje univerzitu, zatímco „Corn" znamená tacos. Téma jednorožce, oblíbené mezi mladými lidmi, odpovídá týdennímu zavádění nových příchutí. Logo kreativně kombinuje prvky podle španělské gramatiky. Položky v menu také zahrnují vysokoškolské termíny, což zajišťuje jednotný vizuální systém spojený s esencí značky.

The Recognition

About the Železná cena A' Design Award

Unicorn Rebrand Vizuální identita je vítězem Železné ceny A' Design Award, prestižního uznání udělovaného dobrým designům, které splňují profesní a průmyslové požadavky očekávané od dobře navržených výtvorů. Železní vítězové prokazují velké dovednosti, vysokou specializaci, odborné porozumění a tvůrčí kapacitu svých tvůrců. Očekává se, že Unicorn Rebrand Vizuální identita bude vysoce ceněným, obdivovaným a oblíbeným výtvorem, který je praktický a inovativní. Tento design, který získal Železnou cenu A' Design Award, integruje osvědčené postupy odvětví a má kompetentní technické vlastnosti spojené s know-how a talentem. Unicorn Rebrand Vizuální identita je vážen pro svou důkladnost a je navržen tak, aby poskytoval zlepšení kvality života, která pomáhají činit svět lepším místem.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Unicorn" has a dual meaning: it signifies the mythical animal "Unicorn", aligning with the brand's weekly flavor launches, and it can be dissected into "Uni" and "CORN," representing "university" (as the food truck targets college students near universities) and "the taco". The exclamation mark at the end of the logo mirrors the third letter "i," a distinctive punctuation mark in Spanish.
Dimensions & Packaging: Loyalty card 90mm x 54mm
Tags: Logo, visual identity, branding, corporate identity, graphic design, food identity, New York
Production Technology: The logo is easily applied to stationery, packaging and menu designs, and other various applications including loyalty card, balloon, badges, taco truck graphic, apron and tape designs.
Design Challenge: This brand design challenge is how to make every element in the design closely connected to the brand's core, ultimately forming a cohesive and unified visual system. Like the logo design which skillfully incorporates various pieces of information, such as the brand's origin, product characteristics, and target audience, into a simple graphic without losing uniqueness and detail.
Research: The overall logo takes a semi-circular shape, cleverly mirroring the appearance of Taco corn tortillas. The letters "i" in "UNi" in the name, along with the exclamation mark at the end, form a mirrored pattern, adhering to the rules of Spanish grammar.
Inspiration: This is a rebranding project for Unicorn Taco, a New York-based taco brand specializing in Mexican food. The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience.
Project Duration: The project started in July 2021 and finished in September 2021 in Beijing, China.
Operation Flow: The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience. Additionally, each product name in the menu design cleverly incorporates words closely related to college life, such as "all-nighter," "group project," "brainstorm," and more, ensuring that every element in the design is closely connected to the brand's core, ultimately forming a cohesive and unified visual system.